Veronica Barona Email & Phone Number

Hollywood, Florida, United States

Hollywood, Florida, United States

Miami/Fort Lauderdale Area

• Manage marketing team to respond to proposals, develop presentations and accomplish yearly objectives• Produced new innovative designs for all marketing material including proposals, brochures, branding items etc.• Manage, execute and design proposals, and presentation activities, to ensure the highest quality and timeliness• Implemented and developed yearly social media strategy to increase brand presence through postings and engagement• Maximized firm's social media presence and interaction by 80% in 2020• Improved yearly marketing plan • Lead strategy meetings for potential pursuits • Conduct research industry-wide awards, write and execute submissions• Spearheaded the implementation of the company’s newsletter • Introduced new jobsite branding guidelines to standardize our brand• Optimized project database by implementation of a CRM system• Improved the collaboration between jobsite teams and marketing to be “in-touch” with jobsite activities and get initiatives to market the company • Coordinate all jobsite-related marketing items such as events, groundbreaking, topping off, etc. • Assist with firm re-branding initiative including but not limited to logo modification, office branding and website relaunch• Assist with marketing budget development

Miami/Fort Lauderdale Area

• Assist to lead the overall sales, communications, business development, and marketing efforts of the South Florida office• Assist with strategic pursuit meetings for all potential clients and pursuits • Produced sales proposals and presentations, including initial kick-off meetings, client research, design, and production• Implemented new designs and developed new marketing materials such as brochures, ads, promotional materials, sales proposal, and presentation templates to support division-wide sales pursuits• Coach project team for sales presentations, so the message gets relayed well and up to the client’s expectations • Contributed to various internal and external marketing and communications activities and manage promotional campaigns• Maximized work with hospital foundations to attend, sponsor and support various events such as galas and yearly fundraising events• Ensure that the company is marketed in such a way that upholds values, displays culture, and represent the company through personal leadership, membership in professional organizations and community service organizations throughout South Florida

Miami, Fl

• Assist with the opening of the firm’s South Florida Office• Provide other administrative support, including filing, coding invoices, mail distribution, updating the collective office and marketing calendar, coordinating meetings, answering phones• Support the firm’s marketing and communications efforts• Assist with the day-to-day activities of the office• Data entry and maintenance of CRM systems and produce marketing and sales reports• Coordinate all registrations, payments, strategy meetings, and promotional inventory for events• Work within existing design templates for proposal and presentation production and assembly• Promoted to Marketing Coordinator in 2017 after demonstrating leadership and successful marketing efforts

Miami/Fort Lauderdale Area

•Managed appointments and travel arrangements for CEO Walter Kolm and his managing artist Carlos Vives and Cristian Castro.•Controlled and managed all company finances including artists and entourage payroll, office expenses, CEO personal and business expenses and artist’s business expenses.•Worked with marketing and public relations team “Vives” to be aware of press releases, advertising marketing movement of artist Carlos Vives in Colombia, Mexico, the United States and Puerto Rico.•Contributed to the launching of album “Corazon Profundo” and hit singles “Volvi a Nacer” & “Como le Gusta a tu Cuerpo”.•Assisted Dream Team - Public Relations Agency with writing press releases about companies that were represented such as TreSemme, Toyota, Victoria’s Secret and Boffi regarding store opening, new product launching and fashion week promotion.•Completed translations for press releases and media alerts for artists•Implemented an efficient way to address promotion and new product launching with existing customers by coordinating weekly marketing and strategic media calls.

Miami/Fort Lauderdale Area

• Executed several daily tasks including a report of all the press coverage of the company and share it with employees, agencies, and press for all to be informed of all coverage being made. • Distributed daily network ratings internally and performed a media recap report of all media outreach made to outside media and press. • Completed English to Spanish press releases translations and distributed press releases to media. • Coordinated and conducted interviews and photo shoots between Univision Network talent and outside media to help minimize unnecessary coverage and prevent inappropriate conduct. • Created team meetings and social gatherings for novella’s debuts and grand finales to help increase company involvement and maximize media coverage.

Miami/Fort Lauderdale Area

• Coordinated and planned team meetings to discuss PR plans for future events • Contributed successful solutions to several PR tactics that were executed and used for events that took place after my internship ended• Wrote social media postings of sneak peak novella and tv shows updates • Assisted with interviews between Univision talent and outside media • Operated all social media sneak peaks of artists performing at “Premio Lo Nuestro” award show

Miami/Fort Lauderdale Area

• Coordinated the Spa’s outside sales to increase monthly revenue by establishing a connection between the spa and local hotels without a spa to offer their costumers mySpa as their spa of choice.• Established a “locals” program with discounted rates to increase the spa’s clientele. • Conducted daily follow up with costumers and potential costumers by calling, emailing and meeting with them.• Developed a functional plan to promote the spa among local businesses and hotels through weekly meetings and webinars.• Analyzed costumer needs by connecting with them and collecting feedback from their experience.

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication, Graduate

Activities and Societies: • Member of SAA (Student Alumni Association) Spring 2013 to Present • Member of PRSSA (Public Relations Student.

High School

Activities and Societies: Varsity Tennis Team