Develop and lead strategies that result in the generation of new leads across net-new and installed accounts through online and offline marketing campaigns – accelerating Zelis’ customer acquisition by investing in existing & new channels while automating marketing operations to improve funnel efficiency. Manage the paid media department including all acquisition marketing, strategy management, and tactical execution, as well as optimization across channels.

Responsible for strategic and tactical development and integration of marketing technologies to streamline, automate and measure results to improve marketing’s operational efficiencies and grow the bottom line.

Developed global animal health corporate social media strategy to support corporate reputation and to engage, inform and inspire customers, employees and advocates in the companion and food animal health space.

Spearheaded digital marketing activities for Nestle Health Science US including targeted digital outreach and development of social media presence. Major responsibilities included creating and fostering a digital culture in line with the North America regional strategy, holistic management of NestleHealthScience.us, development and execution of digital programs and content to support new launches, execution of competitive analysis and building social media programs and infrastructure to leverage digital exposure.

Partnered with CMO for strategic and tactical development and implementation of web-based presence/content, email and social media campaigns, video/education tools, SEO, E-Advertising initiatives and metrics. Researched and analyzed market trends and competitor capabilities and attended speakers bureau engagements, trade show events and participated in customer visits to assess the effectiveness of specific marketing initiatives.

Developed and implemented digital assets including website, intranet site, webinars, media monitoring, SoMe and e-metrics with mission to expand corporate awareness. Created marketing materials including monthly newsletter, brochures, press releases, presentations, statements of qualifications and proposals.