Varghese Chacko, Mba Email and Phone Number
New York, United States
Varghese Chacko, Mba's Location
Brooklyn, New York, United States, United States
Varghese Chacko, Mba's Contact Details
Varghese Chacko, Mba work email
- Valid
Varghese Chacko, Mba personal email
- Valid
Varghese Chacko, Mba phone numbers
About Varghese Chacko, Mba
Adaptable and inclusive leader that specializes in partnerships and program management for local + global companies across diverse sectors: entertainment, technology, consumer goods, health, social impact. Vast analytical knowledge of collaborating with cultural institutions + brands on inspiring experiences around the world.• Founded and successfully led 4 organizations• Generated revenue totaling $25MM• Secured partnerships in 50+ countries• Led 200-member interdepartmental teams• Produced 1K in-person/virtual/hybrid events attracting 1M attendees in 150+ countries• Fundraised $200K for pandemic relief grants to cultural workers and businesses• 2x served as a Judge for The Drum Experience AwardsI am an Experiential impresario focused on business development and operational strategy to drive profitability for startups and global firms. My career is distinguished by a track record of creating 1st-to-market ventures. My life informs my work. Community and culture are vital. Live music is a muse. Public art shapes my perspective. Camping in nature grounds me. I am honored to have my achievements recognized by these esteemed press outlets: The NY Times, Billboard, CBS, Forbes, Rolling Stone, Fast Company, The Guardian, The New Yorker, Pollstar, Complex, BizBash, Fader, Event Marketer, Crain’s Business, The Verge, ARTnews, The Drum, and others. Feel free to reach out with ideas or opportunities you think could be relevant.SKILLS • Event x Experiential technology mastery• Brand creation + go-to-market planning• In-house + agency expertise• Go-to-market strategy + implementation • Omni-channel integrated marketing + production• Global business + partnership development• Change management• Profit and Loss ownership• Audience trends research• Data analysis• Budgeting and forecasting • Agile + waterfall project management• Team building• Operational credibility• Product management• Contract negotiation• Software + hardware integration • Live streams + virtual event platforms• Regulatory oversight• Public speakingPARTNERSMarvel/Disney • TED • Goldenvoice/AEG Presents • Google • Nike • Pandora/SiriusXM • Red Bull • Governors Ball • Diageo • Lyft • Heineken • American Express • Brooklyn Bowl • HP • Danone • Patron • Eventbrite • The Bell House/Union Hall • Nestle • Beam Suntory • Celebrate Brooklyn! Performing Arts Festival/BRIC Media • Boston Beer Company • L’Oreal • Industry City • Bacardi • Unilever • Pratt Institute • SXSW • Founders Brewing • City Point BKLYN • Rockstar Games • Tito's • MOMA • Splice • NPR • WebMD
Varghese Chacko, Mba's Current Company Details
Nightlife United
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Founding Partner and President
New York, United States
- Website:
- nightlifeunited.org
- Employees:
- 5
Varghese Chacko, Mba Work Experience Details
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Founding Partner And PresidentNightlife UnitedNew York, United States
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Founding Partner & PresidentNightlife United Apr 2020 - PresentNew York City, New York, UsNightlife United [NU] is an industry advocacy non-profit coalition, founded by and for Nightlife stakeholders. Their mission is to foster inclusivity for under-recognized cultural professionals. The organization works towards a prosperous and equitable night-time economy.• Established alliance of live entertainment industry leaders to strengthen local businesses and employees• Led sponsor outreach and activation to fundraise for venues and staff financially impacted by the pandemic• Fundraised $200K for relief grants to 133 local companies and workers selected by a committee of Black, POC, and LGBTQIA+ leaders• Oversaw strategy and development through planning, operations, team workflow, contract negotiation, and marketing• Surpassed revenue goal within 90 days by securing partnerships with global brands: Red Bull, Heineken, Rockstar Games, Tito’s, Splice, Johnnie Walker, and more• $25K presented to community leaders nominated for the NU Culture Awards ceremony• Acquired new partners for civic town halls, health + safety programs, workforce development, award show, product collaborations, influencer campaigns, and virtual space fundraisers• Distributed 750 free meals and created 1 community fridge that shared 3500 pounds of food per week• Founding Organizations: Friends and Lovers, AdHoc, NYC Artist Coalition, Solo Foundation, Grand Stand Media, City Farm Presents
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Lead Account & Program Manager - Webmd/Medscape [Consultant]The Experiential Group Aug 2021 - PresentBrooklyn, New York, UsWebMD's Medscape is the leading online global destination for physicians and healthcare professionals worldwide, offering the latest medical news and expert perspectives; drug and disease information; and relevant professional education. MedscapeLIVE creates congresses, events, and industry theatres.• Transformed WebMD's MedscapeLive B2B division from in-person healthcare conferences to virtual educational symposia including 1st hybrid events• Piloted 2 new departments by reimagining audience platforms and remote client/team collaboration, which achieved 38% business unit revenue growth with 500 events that drove 80% of profits • Delivered $3MM of successful software-based and in-person events with 85% conversion rate of attendees and experts from over 151 countries• Promoted in 1st year by leading interdepartmental verticals (sales, marketing, multimedia, creative, content) and streamlining a 50% reduction of program turnaround time• Built profitable client relationships with global healthcare companies: Pfizer, Bayer, Lilly, Abbott, Merck, Novartis• Oversaw client success, team structure, product launches, CRM software, timeline management, user experience, media trafficking, compliance, quality assurance, design, and copy• AWARD: Top 10 Medical Affairs Services Provider - Life Sciences Review • AWARD: Best Practice in Advancing Diversity, Equity, and Inclusion in Medical Education - National Association of Medical Education Companies Award• AWARD: Top 100 IT List - Event Marketer• AWARD: Best Team Performance - MedscapeLIVE Awards• AWARD: Medical Affairs Program of the Year - Sanofi Annual Awards• AWARD: Amazing Program Team - Medscape Town Hall Awards -
Program Manager - Webmd/Medscape [Consultant]The Experiential Group Apr 2021 - Aug 2021Brooklyn, New York, Us• Owned program development and operations with hospital groups, pharmaceutical brands, and other medical associations• Analyzed and improved standard operating procedures with company wide initiatives• Managed event technology with latest capabilities and researched trends to engage expert audiences• Leveraged data analysis across product lifecycles to achieve benchmarks
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Inclusion, Diversity, Equity & Accessibility Advisory Group LeaderNiva - National Independent Venue Association Nov 2023 - PresentNew York, Ny, UsNIVA's mission is to preserve and nurture the ecosystem of independent venues and promoters throughout the United States. They support the economic recovery process which will extend beyond reopening the front doors, requiring solutions unique to the industry.• Advised non-profit organization on bolstering cultural sustainability in live entertainment industry• Guided IDEA committee's work towards inclusive business practices• 3K national member companies -
Inclusion, Diversity, Equity & Accessibility Committee MemberNiva - National Independent Venue Association Dec 2020 - Nov 2023New York, Ny, Us• Contributed insights and recommendations on developing leadership and teams • Mapped accessible actions to strengthen local businesses• Alliance successfully lobbied US state & federal governments to issue $15BN grant program for live venue operators and promoters
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Co-Founder & Executive ProducerCity Farm Presents Jun 2017 - Dec 2021Brooklyn, New York, UsCity Farm Presents is a festival production and marketing startup created by the team behind The Bell House and Union Hall venues. For 15 years they have played an integral role in the ever-changing worlds of music, comedy, and podcasts. • Launched events business with New York City's 3rd largest independent live entertainment company• Created intellectual property by devising new show formats/venues:+ Summer Series at Industry City: 65 outdoor concerts with 50K attendees at New York State’s biggest mixed-use real estate complex+ Brooklyn Podcast Festival: 60 live podcast recording performances with 12K fans at The Bell House, Union Hall, BRIC House, and Camp David+ Brooklyn Reserve: 6 culinary events with 3K guests at The Bell House and Industry City+ Gowanus Block Party: 1 community fundraiser for Gowanus Canal Conservancy with 5K neighbors at The Bell House• Owned all operations including business development, strategy, planning, execution, profit and loss, hiring, budgets, sponsor outreach, production, timetables, marketing, curation, and cash flow accounting• Grew sponsorship revenue 2000% with international brands: Pandora, Heineken, Eventbrite, Maker’s Mark, and more• Led partner acquisition of industry titans: New York Public Radio, Kings Theatre, DoNYC, BRIC Media, BrooklynVegan, City Point BKLYN, Industry City, Relix Media, PopGun Presents, Oh My Rockness• Diversified revenue streams with cultural programming collaborations: Lola Star Dreamland Roller Disco, Everyday People, Hot Rabbit LGBTQ Dance Party • Established workflow systems with standard operating procedures and grew network of vendors• Leveraged successful assets including The Bell House and Union Hall venues and their 200K followers• Recruited and onboarded 350 staff • Increased company diversity with hiring of 60% women leadership team• Produced New York City's most ticketed outdoor shows in a single season -
Director Of Operations - Patron [Consultant]Mosis Experiential Feb 2017 - Jun 2017MOSIS is a design studio that produces unconventional content through multimedia installations. Their mission is to create cultural platforms by way of immersive and interactive tech-led experiences. • Integrated Patron Tequila’s 1st virtual reality activation at annual celebrity campaign with Padma Lakshmi• Oversaw interactive technology for brand’s annual Margarita of the Year event series• Garnered 40% engagement through virtual reality experience and social media-enabled voting photobooths• Sourced venue and production partners• Achieved profitability benchmark -
Sponsorship Director - South By Southwest [Consultant]Xandali Nov 2016 - Feb 2017XANDALI offers consulting and logistics for events, brands, products, and services. They provide experience-driven planning with a solution-oriented approach. • Spearheaded sponsor pipeline for South by Southwest conference’s largest music showcase, 9th annual Lose Control • Oversaw strategy, development, and contracts• Pitched national brands: Red Bull, JetBlue, Avion Tequila, J.Crew• Forecasted targets of growth and prospective revenue • Sourced creative production partners
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Senior Producer - Disney/Marvel [Consultant]Grand Visual Aug 2016 - Dec 2016London, London, GbGrand Visual is a production and creative technology company offering services that unlock the communication potential of the out-of-home audience – where digital experiences intersect with the real, physical world. • Forged Disney's 1st live augmented reality out-of-home campaign in 11 international markets simultaneously to promote Marvel's blockbuster film, Dr. Strange• Surpassed agency’s profitability goal• Showcased campaign via social media campaign which featured a live satellite feed between London and Los Angeles that earned 660K views, a 25% increase in engagement• Managed regional clients, vendors, and resources in UK, Spain, Mexico, Malaysia, China, Hong Kong, Philippines, Thailand, Singapore, Korea, and USA• Supervised cross-functional US and UK teams, budget, schedule, operational workflow, technology partners, application testing, hardware, fabrication, localization, and assets -
Festival Marketing Director - Goldenvoice [Consultant]Aeg Presents Nov 2015 - Aug 2016UsAEG Presents, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance: touring, one-offs, broadcasts, sponsorship, festivals, special events with 17 regional offices and 50+ state-of the-art venues.• Launched Panorama Music x Art x Technology festival with 2nd biggest international concert promotion company• Built, implemented, and reconciled marketing plan and budget with Coachella/Goldenvoice team that earned 50% social media engagement increase• Achieved ticket sales record for an inaugural New York City music festival with 100K attendees and world's largest interactive tech-art exhibition featuring Hewlett-Packard• Produced numerous teaser music and art events that diversified audience outreach• Negotiated marketing partnerships and deal terms• Managed Google and Arcade Fire's onsite social media campaign • Developed strategic non-traditional marketing initiatives showcasing event • Oversaw creative media production as well as advertisement purchasing, trafficking, and analysis• Performers included: Kendrick Lamar, Arcade Fire, Alabama Shakes, SIA, LCD Soundsystem, A$AP Rocky, The National, Major Lazer, Run the Jewels, FKA Twigs, Madlib, Sufjan Stevens, Kaytranada, Jai Wolf, DJ Khaled, and more• AWARD: Best Consumer Environment - Event Marketer Magazine's The 2017 Ex Awards - Google Play Music Block with Jack Morton Worldwide• AWARD: Best Production of a Consumer Event - Event Marketer Magazine's The 2017 Ex Awards - HP Lab with META and Infinity Marketing Team -
Senior Project Manager - Ketel One/Lyft [Consultant]Cunning Apr 2015 - Nov 2015New York, UsCunning NYC is an award-winning brand experience agency founded in 2003. They have created awe-inspiring activation work while earning 7 Guinness World Records for numerous international brands such as Mini Cooper, Red Bull, and Dove.• Created Ketel One Vodka’s 1st experiential campaign with large-scale multimedia national event series • Supervised vendors, contracts, fabrication, design, talent curation, influencers, and permits• Earned 441MM press impressions, 9MM social media hits, and 41% attendance conversion• Produced Lyft's Halloween activation delivering zombies to NYC users, influencers, and press • Managed budget and 100+ vendors/staff in pre-production through end of campaign reporting• Achieved 100% of Lyft marketing benchmarks: impressions, engagement, virality• Secured 20% profitability through management of production budget and workflow -
Mobile Tour Manager - Nike [Consultant]Optimist Inc. Jul 2015 - Oct 2015Los Angeles, Ca, UsOptimist Inc is a creative agency that thrives on innovation and true firsts. Driven by the desire to create something truly unique, they seamlessly blend creative, strategy, design, content, and production talent to deliver one-of-a-kind solutions that are both real and socially viable.• Launched Nike’s 1st pop-up technology tour with mobile locker room Airstream to grow Nike+ app membership • Oversaw campaign scope, technology maintenance, brand ambassador development, and client management • Increased brand consideration with 35% Nike+ mobile app conversion and 40% product trial engagement• Drove usability for cross-category Nike+ programming across Running, Tennis, and Basketball divisions• Celebrity events included Kevin Hart's Nike+ 5K community run and Nike Court street tennis pop-up match with Serena Williams, Andre Agassi, Rafael Nadal, Roger Federer, Maria Sharapova, Pete Sampras, and John McEnroe -
Visual Program Director - Governors Ball Music FestivalFounders Entertainment Mar 2014 - Mar 2015New York, Ny, UsFounders Entertainment is a full service festival promotion and production company specializing in creating, producing, and promoting events. They recognize how important and influential the concert experience can be and strive to produce events that feed people’s passion for live music.• Pioneered 1st multimedia public art exposition at 4th annual Governors Ball music festival, NYC’s largest live music event• Managed presentations, budget, sponsor proposals, and artist curation • Guided multidisciplinary 50 member team, production workflow, and vendor management• Grew outreach to 1M earned media impressions with campaign extension featuring interactive music and art program at off-site gallery event series• Increased engagement via social media, teaser events, and influencer outreach amongst 150K attendees• Partnered with Cre8tive YouTH*ink, NYC-based arts collective non-profit, for internship program with local youth apprentices• Performers included: OutKast, Jack White, Vampire Weekend, The Strokes, Phoenix, Interpol, Skrillex, Disclosure, TV On The Radio, Spoon, James Blake, Run The Jewels, Grimes, Earl Sweatshirt, Janelle Monáe, Chance The Rapper, Tanlines, Tyler The Creator, Broken Bells, Sleigh Bells, Damian Marley, RJD2, and more• AWARD: Festival of the Year - Consequence of Sound's Best Music of 2014 -
Strategy & Marketing ManagerLargetail Dec 2013 - Jul 2014Largetail was started in 2007 to help brands reach the influential readers of some of the most relevant and popular digital publications in the arts, culture, and style categories. They specialize in custom programs based on content, innovative display, applications, and events.• Led cross-disciplinary team on strategic development of digital advertising campaigns• Developed multi-platform pitches for consumer brands: AT&T, Land Rover, Dom Perignon• Expanded revenue pipeline 30% by designing workflow architecture for sales team tools and archives• Grew Coolhunting.com’s media network outreach that included over 60 brands, agencies, and publishers• Created benchmark metrics for marketing strategies including social media
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Tedxbrooklyn Co-Founder & Director Of Marketing & OperationsTed Conferences Dec 2009 - Feb 2014New York, Ny, UsTED is an organization devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment, and Design converged, and today covers almost all topics, from science to business to global issues, in more than 100 languages. • Orchestrated Brooklyn’s 1st annual TED Talks conference at Pratt Institute showcasing New York City's best and brightest luminaries • Managed marketing plans, budgets, production workflow, sponsor proposals, and speaker outreach • Earned 20K subscribers and 300K video views through social media and email marketing campaigns • Secured $1M funding through targeted pitching of national companies: Motorola, Etsy, Ticketfly, Livestream, etc.• 100% tickets sold for all 4 events and partnered with local venues to create live stream simulcast screenings for overflow audiences• Participants included: TED Co-Founder Richard Saul Wurman, Spike Lee, Swoon, Intel, NPR, Vice Media, BRIC Arts Media, Transportation Alternatives, Brooklyn Brewery, and more -
Development Marketing Mba InternBric (Arts & Media In Brooklyn) Feb 2011 - Sep 2011Brooklyn, Ny, UsLaunched in 1979 at the Prospect Park Bandshell in Brooklyn, Celebrate Brooklyn! is one of the city's foremost performing arts festivals. It has presented over 2,000 artists and ensembles reflective of Brooklyn's diversity, ranging from David Byrne to The Alvin Ailey American Dance Theater.• Drove member acquisition among 250K annual attendees • Created member benefits that engaged audiences onsite as well as with local partners• Increased membership revenue 15% over previous year• Liaised with various departments that ensured marketing was on-brand across social, email, and out-of-home• Managed annual Gala benefit with high net-worth donors -
Front Desk ManagerBrooklyn Bowl Dec 2009 - Jan 2011Brooklyn, Ny, UsBrooklyn Bowl is where culture, sound, and flavor collide head on in cities around the world. With food by New York’s renowned Blue Ribbon restaurant, electrifying live music, and deluxe bowling, they are in a league of their own. • Established world's 1st LEED-certified bowling alley and music venue• Formalized operations for point of sale benchmarks• Oversaw team of 5 staff members• Streamlined workflow which increased customer sales• 30% increase in customer service volume -
Co-Founder & Executive Producer432 Promotions Dec 2006 - Feb 2010432 Promotions was born out of the need for more dance parties that are fun and inclusive. They emphasize good music with a great vibe through curation of musicians and venues.• Created entertainment company that produced and marketed dance parties at diverse locations around New York City• Raised over $75K for community partner organizations: Obama For America, Doctors Without Borders, City Harvest, Alliance for the Arts• Grew audience to 10K subscribers via newsletter, social media, and blog
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Director Of Collegiate Marketing [Consultant]Box-O-Box, Llc May 2009 - Dec 2009Since 2006, Box-O-Box has been fulfilling the needs of students, parents and universities nationwide with fun, unique and useful care packages. They set out to create a variety of practical, healthy and entertaining care packages that students actually like.• Managed all university outreach• Maintained outbound sales growth through research of relevant organizations• Grew network of academic partners by 40% -
Project ManagerNurun Jan 2006 - Jul 2008Montreal , Québec, CaPart of the Publicis Worldwide family, Nurun creates digital services and platforms for a connected world, grounded in state-of-the-art data science. They help clients thrive in a connected world with products that transform the consumer experience.• Governed $5MM+ budgets and oversaw media buying agencies’ and publishers• Led 15 member global team on marketing programs for L’Oreal, Evian, and Unilever• Mantained numerous L'Oreal brand websites with proprietary content management systems• Increased U.S. traffic 15% through complete redesign of Evian.com with dynamic metrics reporting through Webtrends • Grew international traffic 10% with creation of mirror-sites for Evian's global markets allowing updates to flow seamlessly• Increased traffic 20% with complete redesigns of Snuggle and Wisk brand sites -
Account ExecutiveMansfield Inc. Sep 2003 - Nov 2005Toronto, On, CaMansfield Communications blends art and science to connect brands to key audiences that leave a lasting impact. They monitor conversation, provide media training, handle issues before they become crises, and create awareness opportunities through traditional media outlets.• Coordinated public relations in national markets leading Lavalife and was listed in top 5 matchmaking sites• Secured 2MM+ impressions with media outlets by developing successful marketing campaigns • Increased network with 1K local and national media contacts • Additional clients included: Lorus Therapeutics, Anderson French Salons, The New York Bicycle Film Festival• Secured placements in a broad array of media outlets including: The Wall Street Journal, NY1, WB11 Morning News, Inside Edition, Time Out New York, Newsday• Publicist for events such as Dance Music Hall of Fame, as well as for media training and business development -
National Marketing CoordinatorGotime Marketing Jan 2003 - Sep 2003GoTime Marketing handles national publicity for touring musical acts through traditional press, social media, and guerrilla marketing.• Liaised with national and local press outlets for coverage of artists• Created marketing materials that maximized audience exposure• Recruited and managed brand ambassadors in various national markets
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Sales AssociateTower Records Nov 2002 - Sep 2003Brooklyn, New York City, UsFounded in 1960, Tower Records is a record retail behemoth that operates dozens of stores across the U.S. The store defines the retail music business and has nearly 200 stores in 15 countries with more than $1 billion in annual sales.• Managed and curated retail inventory• Oversaw point of sale transactions• Provided customer service for music and video selection -
Retail SpecialistRitz Camera & Image Oct 2000 - Aug 2002Ritz & Wolf Camera & Image is America’s premier retail destination for cameras and imaging for over 100 years.• Supervised photo printing and fulfillment • Advised buyers on camera gear and technology• Oversaw customer intake -
Office AssistantRicoh Usa, Inc. Jun 1997 - Aug 1998Exton, Pa, UsRicoh creates employee and customer devices across the networked landscape. Wherever you’re doing business, their hardware enables you to extract the most value from your data.• Managed financial filing system• Digitized document storage• Learned Microsoft Excel -
Sales AssociateSam Goody Sep 1996 - Jan 1998UsSam Goody is a music and entertainment retailer in the United States and United Kingdom.• Managed point of sale transactions• Oversaw product stock• Learned customer service skills
Varghese Chacko, Mba Skills
Social Media
Marketing
Email Marketing
Social Media Marketing
Advertising
Facebook
Public Relations
Marketing Strategy
Event Management
Digital Marketing
Digital Media
Event Planning
Google Analytics
Management
Digital Strategy
Blogging
Social Networking
Online Advertising
Sponsorship
Press Releases
Strategy
Online Marketing
Microsoft Office
Project Management
Mobile Marketing
Web Project Management
Integrated Marketing
Wordpress
Public Art
Sem
Media Relations
Creative Direction
Creative Strategy
Publicity
Entertainment
Marketing Communications
Asana
Basecamp
Adobe Illustrator
Keynote
Production Management
Media Production
Contract Negotiation
Contract Management
Microsoft Project
Microsoft Excel
Augmented Reality
Virtual Reality
Mixed Reality
Art Exhibitions
Varghese Chacko, Mba Education Details
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Fordham Gabelli School Of BusinessDual Concentration: Marketing Strategy & Team Management -
University Of Massachusetts AmherstPsychology
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Morris Knolls High SchoolHigh School Diploma
Frequently Asked Questions about Varghese Chacko, Mba
What company does Varghese Chacko, Mba work for?
Varghese Chacko, Mba works for Nightlife United
What is Varghese Chacko, Mba's role at the current company?
Varghese Chacko, Mba's current role is Founding Partner and President.
What is Varghese Chacko, Mba's email address?
Varghese Chacko, Mba's email address is va****@****ail.com
What is Varghese Chacko, Mba's direct phone number?
Varghese Chacko, Mba's direct phone number is +191773*****
What schools did Varghese Chacko, Mba attend?
Varghese Chacko, Mba attended Fordham Gabelli School Of Business, University Of Massachusetts Amherst, Morris Knolls High School.
What are some of Varghese Chacko, Mba's interests?
Varghese Chacko, Mba has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.
What skills is Varghese Chacko, Mba known for?
Varghese Chacko, Mba has skills like Social Media, Marketing, Email Marketing, Social Media Marketing, Advertising, Facebook, Public Relations, Marketing Strategy, Event Management, Digital Marketing, Digital Media, Event Planning.
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