Varghese Chacko, Mba Email & Phone Number

New York, United States

New York City, New York, US

• Nightlife United [NU] is an industry advocacy non-profit coalition, founded by and for Nightlife stakeholders. Their mission is to foster inclusivity for under-recognized cultural professionals. The organization works.
• Established alliance of live entertainment industry leaders to strengthen local businesses and employees
• Led sponsor outreach and activation to fundraise for venues and staff financially impacted by the pandemic
• Fundraised $200K for relief grants to 133 local companies and workers selected by a committee of Black, POC, and LGBTQIA+ leaders
• Oversaw strategy and development through planning, operations, team workflow, contract negotiation, and marketing
• Surpassed revenue goal within 90 days by securing partnerships with global brands: Red Bull, Heineken, Rockstar Games, Tito’s, Splice, Johnnie Walker, and more

Brooklyn, New York, US

• WebMD's Medscape is the leading online global destination for physicians and healthcare professionals worldwide, offering the latest medical news and expert perspectives; drug and disease information; and relevant.
• Transformed WebMD's MedscapeLive B2B division from in-person healthcare conferences to virtual educational symposia including 1st hybrid events
• Piloted 2 new departments by reimagining audience platforms and remote client/team collaboration, which achieved 38% business unit revenue growth with 500 events that drove 80% of profits
• Delivered $3MM of successful software-based and in-person events with 85% conversion rate of attendees and experts from over 151 countries
• Promoted in 1st year by leading interdepartmental verticals (sales, marketing, multimedia, creative, content) and streamlining a 50% reduction of program turnaround time
• Built profitable client relationships with global healthcare companies: Pfizer, Bayer, Lilly, Abbott, Merck, Novartis

Brooklyn, New York, US

• Owned program development and operations with hospital groups, pharmaceutical brands, and other medical associations
• Analyzed and improved standard operating procedures with company wide initiatives
• Managed event technology with latest capabilities and researched trends to engage expert audiences
• Leveraged data analysis across product lifecycles to achieve benchmarks

New York, NY, US

• NIVA's mission is to preserve and nurture the ecosystem of independent venues and promoters throughout the United States. They support the economic recovery process which will extend beyond reopening the front doors.
• Advised non-profit organization on bolstering cultural sustainability in live entertainment industry
• Guided IDEA committee's work towards inclusive business practices
• 3K national member companies

New York, NY, US

• Contributed insights and recommendations on developing leadership and teams
• Mapped accessible actions to strengthen local businesses
• Alliance successfully lobbied US state & federal governments to issue $15BN grant program for live venue operators and promoters

Brooklyn, New York, US

• City Farm Presents is a festival production and marketing startup created by the team behind The Bell House and Union Hall venues. For 15 years they have played an integral role in the ever-changing worlds of music.
• Launched events business with New York City's 3rd largest independent live entertainment company
• Created intellectual property by devising new show formats/venues:+ Summer Series at Industry City: 65 outdoor concerts with 50K attendees at New York State’s biggest mixed-use real estate complex+ Brooklyn Podcast.
• Owned all operations including business development, strategy, planning, execution, profit and loss, hiring, budgets, sponsor outreach, production, timetables, marketing, curation, and cash flow accounting
• Grew sponsorship revenue 2000% with international brands: Pandora, Heineken, Eventbrite, Maker’s Mark, and more
• Led partner acquisition of industry titans: New York Public Radio, Kings Theatre, DoNYC, BRIC Media, BrooklynVegan, City Point BKLYN, Industry City, Relix Media, PopGun Presents, Oh My Rockness

• MOSIS is a design studio that produces unconventional content through multimedia installations. Their mission is to create cultural platforms by way of immersive and interactive tech-led experiences.
• Integrated Patron Tequila’s 1st virtual reality activation at annual celebrity campaign with Padma Lakshmi
• Oversaw interactive technology for brand’s annual Margarita of the Year event series
• Garnered 40% engagement through virtual reality experience and social media-enabled voting photobooths
• Sourced venue and production partners
• Achieved profitability benchmark

• XANDALI offers consulting and logistics for events, brands, products, and services. They provide experience-driven planning with a solution-oriented approach.
• Spearheaded sponsor pipeline for South by Southwest conference’s largest music showcase, 9th annual Lose Control
• Oversaw strategy, development, and contracts
• Pitched national brands: Red Bull, JetBlue, Avion Tequila, J.Crew
• Forecasted targets of growth and prospective revenue
• Sourced creative production partners

London, London, GB

• Grand Visual is a production and creative technology company offering services that unlock the communication potential of the out-of-home audience – where digital experiences intersect with the real, physical world.
• Forged Disney's 1st live augmented reality out-of-home campaign in 11 international markets simultaneously to promote Marvel's blockbuster film, Dr. Strange
• Surpassed agency’s profitability goal
• Showcased campaign via social media campaign which featured a live satellite feed between London and Los Angeles that earned 660K views, a 25% increase in engagement
• Managed regional clients, vendors, and resources in UK, Spain, Mexico, Malaysia, China, Hong Kong, Philippines, Thailand, Singapore, Korea, and USA
• Supervised cross-functional US and UK teams, budget, schedule, operational workflow, technology partners, application testing, hardware, fabrication, localization, and assets

US

• AEG Presents, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance: touring, one-offs, broadcasts, sponsorship, festivals, special events with 17.
• Launched Panorama Music x Art x Technology festival with 2nd biggest international concert promotion company
• Built, implemented, and reconciled marketing plan and budget with Coachella/Goldenvoice team that earned 50% social media engagement increase
• Achieved ticket sales record for an inaugural New York City music festival with 100K attendees and world's largest interactive tech-art exhibition featuring Hewlett-Packard
• Produced numerous teaser music and art events that diversified audience outreach
• Negotiated marketing partnerships and deal terms

New York, US

• Cunning NYC is an award-winning brand experience agency founded in 2003. They have created awe-inspiring activation work while earning 7 Guinness World Records for numerous international brands such as Mini Cooper, Red.
• Created Ketel One Vodka’s 1st experiential campaign with large-scale multimedia national event series
• Supervised vendors, contracts, fabrication, design, talent curation, influencers, and permits
• Earned 441MM press impressions, 9MM social media hits, and 41% attendance conversion
• Produced Lyft's Halloween activation delivering zombies to NYC users, influencers, and press
• Managed budget and 100+ vendors/staff in pre-production through end of campaign reporting

Los Angeles, CA, US

• Optimist Inc is a creative agency that thrives on innovation and true firsts. Driven by the desire to create something truly unique, they seamlessly blend creative, strategy, design, content, and production talent to.
• Launched Nike’s 1st pop-up technology tour with mobile locker room Airstream to grow Nike+ app membership
• Oversaw campaign scope, technology maintenance, brand ambassador development, and client management
• Increased brand consideration with 35% Nike+ mobile app conversion and 40% product trial engagement
• Drove usability for cross-category Nike+ programming across Running, Tennis, and Basketball divisions
• Celebrity events included Kevin Hart's Nike+ 5K community run and Nike Court street tennis pop-up match with Serena Williams, Andre Agassi, Rafael Nadal, Roger Federer, Maria Sharapova, Pete Sampras, and John McEnroe

New York, NY, US

• Founders Entertainment is a full service festival promotion and production company specializing in creating, producing, and promoting events. They recognize how important and influential the concert experience can be.
• Pioneered 1st multimedia public art exposition at 4th annual Governors Ball music festival, NYC’s largest live music event
• Managed presentations, budget, sponsor proposals, and artist curation
• Guided multidisciplinary 50 member team, production workflow, and vendor management
• Grew outreach to 1M earned media impressions with campaign extension featuring interactive music and art program at off-site gallery event series
• Increased engagement via social media, teaser events, and influencer outreach amongst 150K attendees

• Largetail was started in 2007 to help brands reach the influential readers of some of the most relevant and popular digital publications in the arts, culture, and style categories. They specialize in custom programs.
• Led cross-disciplinary team on strategic development of digital advertising campaigns
• Developed multi-platform pitches for consumer brands: AT&T, Land Rover, Dom Perignon
• Expanded revenue pipeline 30% by designing workflow architecture for sales team tools and archives
• Grew Coolhunting.com’s media network outreach that included over 60 brands, agencies, and publishers
• Created benchmark metrics for marketing strategies including social media

New York, NY, US

• TED is an organization devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment, and Design converged, and today.
• Orchestrated Brooklyn’s 1st annual TED Talks conference at Pratt Institute showcasing New York City's best and brightest luminaries
• Managed marketing plans, budgets, production workflow, sponsor proposals, and speaker outreach
• Earned 20K subscribers and 300K video views through social media and email marketing campaigns
• Secured $1M funding through targeted pitching of national companies: Motorola, Etsy, Ticketfly, Livestream, etc.
• 100% tickets sold for all 4 events and partnered with local venues to create live stream simulcast screenings for overflow audiences

Brooklyn, NY, US

• Launched in 1979 at the Prospect Park Bandshell in Brooklyn, Celebrate Brooklyn! is one of the city's foremost performing arts festivals. It has presented over 2,000 artists and ensembles reflective of Brooklyn's.
• Drove member acquisition among 250K annual attendees
• Created member benefits that engaged audiences onsite as well as with local partners
• Increased membership revenue 15% over previous year
• Liaised with various departments that ensured marketing was on-brand across social, email, and out-of-home
• Managed annual Gala benefit with high net-worth donors

Brooklyn, NY, US

• Brooklyn Bowl is where culture, sound, and flavor collide head on in cities around the world. With food by New York’s renowned Blue Ribbon restaurant, electrifying live music, and deluxe bowling, they are in a league.
• Established world's 1st LEED-certified bowling alley and music venue
• Formalized operations for point of sale benchmarks
• Oversaw team of 5 staff members
• Streamlined workflow which increased customer sales
• 30% increase in customer service volume

• 432 Promotions was born out of the need for more dance parties that are fun and inclusive. They emphasize good music with a great vibe through curation of musicians and venues.
• Created entertainment company that produced and marketed dance parties at diverse locations around New York City
• Raised over $75K for community partner organizations: Obama For America, Doctors Without Borders, City Harvest, Alliance for the Arts
• Grew audience to 10K subscribers via newsletter, social media, and blog

• Since 2006, Box-O-Box has been fulfilling the needs of students, parents and universities nationwide with fun, unique and useful care packages. They set out to create a variety of practical, healthy and entertaining.
• Managed all university outreach
• Maintained outbound sales growth through research of relevant organizations
• Grew network of academic partners by 40%

Montreal, Québec, CA

• Part of the Publicis Worldwide family, Nurun creates digital services and platforms for a connected world, grounded in state-of-the-art data science. They help clients thrive in a connected world with products that.
• Governed $5MM+ budgets and oversaw media buying agencies’ and publishers
• Led 15 member global team on marketing programs for L’Oreal, Evian, and Unilever
• Mantained numerous L'Oreal brand websites with proprietary content management systems
• Increased U.S. traffic 15% through complete redesign of Evian.com with dynamic metrics reporting through Webtrends
• Grew international traffic 10% with creation of mirror-sites for Evian's global markets allowing updates to flow seamlessly

Toronto, ON, CA

• Mansfield Communications blends art and science to connect brands to key audiences that leave a lasting impact. They monitor conversation, provide media training, handle issues before they become crises, and create.
• Coordinated public relations in national markets leading Lavalife and was listed in top 5 matchmaking sites
• Secured 2MM+ impressions with media outlets by developing successful marketing campaigns
• Increased network with 1K local and national media contacts
• Additional clients included: Lorus Therapeutics, Anderson French Salons, The New York Bicycle Film Festival
• Secured placements in a broad array of media outlets including: The Wall Street Journal, NY1, WB11 Morning News, Inside Edition, Time Out New York, Newsday

• GoTime Marketing handles national publicity for touring musical acts through traditional press, social media, and guerrilla marketing.
• Liaised with national and local press outlets for coverage of artists
• Created marketing materials that maximized audience exposure
• Recruited and managed brand ambassadors in various national markets

Brooklyn, New York City, US

• Founded in 1960, Tower Records is a record retail behemoth that operates dozens of stores across the U.S. The store defines the retail music business and has nearly 200 stores in 15 countries with more than $1 billion.
• Managed and curated retail inventory
• Oversaw point of sale transactions
• Provided customer service for music and video selection

• Ritz & Wolf Camera & Image is America’s premier retail destination for cameras and imaging for over 100 years.
• Supervised photo printing and fulfillment
• Advised buyers on camera gear and technology
• Oversaw customer intake

Exton, PA, US

• Ricoh creates employee and customer devices across the networked landscape. Wherever you’re doing business, their hardware enables you to extract the most value from your data.
• Managed financial filing system
• Digitized document storage
• Learned Microsoft Excel

US

• Sam Goody is a music and entertainment retailer in the United States and United Kingdom.
• Managed point of sale transactions
• Oversaw product stock
• Learned customer service skills

Master Of Business Administration (M.B.A.), Dual Concentration: Marketing Strategy & Team Management

Bachelor Of Arts (B.A.), Psychology

High School Diploma