Vanessa Charre-Cueva Email & Phone Number

United States

Los Angeles, California, United States

-Orchestrated multiple projects of various scales concurrently (Video, Digital, Social and Packaging and Experiential) guiding them from inception to delivery.-Developed and managed project plans and timelines, ensuring alignment across project teams.-Created creative and/or production request forms based on Clients brief and ensured all necessary information and materials were included prior to assigning creatives.-Responsible for updating the internal status of all accounts/projects managed on a daily basis.-Led internal kick-off meetings and creative reviews as well as post-mortems and ideated ways to improve any flaws and provided a recap of what was discussed and agreed upon.-Reviewed Creative work (proofread) and then routed to Client for review/approval.-Managed timelines and red flagged to those involved.-Cultivated and nurtured relationships with client stakeholders, serving as a point of contact for all ongoing projects.-Ensured that all final deliverables aligned with Client's vision, specifications, budget, and timeline.-Communicated timelines, deliverables, goals and expectations effectively to team members and Client stakeholders.-Managed monthly Budget Control Report (BCR) and worked with the Accounting team on the preparation of client invoices and proposals.-Led weekly status meetings with Clients and internally.-Managed creation of new product packaging and POS from design, illustration to mechanicals for South Norte.-Managed social media content calendars and worked closely with content creators for South Norte.-Led and managed experiential events like radio remotes and product integrations.

-Coordinated movement of all jobs (TV, Radio, Digital, Print, Social and Translation) through all agency departments (account services, research/planning, media, creative, production).-Evaluated all job requests and ensured all necessary information and materials were included prior to assigning creatives.-Responsible for updating the internal status of all accounts managed on a daily basis; and leading agency status 2-3 times a week.-Attended and participated in internal kick-off meetings and creative reviews; supported Director in implementing post-mortems and developed ways to improve any flaws and provided a recap of what was discussed and agreed upon.-Reviewed Creative work (proofread) and then routed for Agency review and approval.-Reviewed timelines provided by Production and/or Accounts and ensured all major milestones were incorporated.-Managed and executed Broadcast Traffic Orders and Billing; raised red flags to Accounts when air date was being jeopardized.-Worked closely with RPA traffic in order to have everything trafficked on time.-Reviewed naming conventions and was responsible for assigning Ad-Id’s to all necessary creative and distributing to all departments.-Distributed all Approved for Production and As Produced scripts to all departments involved in project-Coordinated all translations and proofreading internally and with outside vendors.-Worked closely with Project Management Director and Digital Producer to implement a new server and helped in creating the process documents per department.-Collaborated with the Accounts and Creative team in executing all Honda and Acura Regional and National offer cards and tags.-Kept Director of Project Management aware of progress on each project and raised concerns in a timely manner.

-Supported all Total Marketing and In-language (Spanish) advertising campaign initiatives, with responsibility for day-to-day client and creative/production management, reporting, next steps, recommendations, and overall problem solving associated with running a successful ad campaign which combines tactical and strategic deliverables.-Supported multicultural marketing in producing content driven advertising for Kaiser Permanente at the National and regional/local levels within the following regions: Southern California, Colorado, Northwest, and Mid-Atlantic States.-Responsible for managing marketing budgets of over $500k including production of TV, radio, digital, social, web, OOH and print executions.-Responsible for day-to-day client management, trafficking, reporting, meeting recap; facilitating the integration of the agency's processes between cross-functional teams/partner agencies, projecting/monitoring budgets, and overall support to senior account team members.-Led development of marketing materials such as: OLA, OOH, Print, Direct Mail and Digital.-Led two 360, integrated market expansions for Kaiser Permanente in CO Mountain Communities & NW Eugene-Springfield.-Led various Medical Office Building (MOB) openings in regions mentioned above and all regions with In-language initiatives.-Led both GM and Hispanic 2015 and 2016 brand and regional radio productions.

-Established and maintained a solid relationship with key client contacts.-Led creative/production projects (TV, Radio, OLA, etc.)-Developed competitive analysis and participated in competitive presentations.-Developed estimates, budgets and plans; and monitored budgets on an ongoing basis-Planned, analyzed and evaluated information and agency output relevant to client projects and needs.-Maintained communication with appropriate agency, client, and vendor personnel to ensure that assigned work was handled in a positive, timely and efficient manner.-Ideated and executed social editorial content.