- Developed exclusive methodologies for Branding and visual identity projects.- Consulted on the creation of personalized brands.- Planned and executed advertising campaigns and brand training to increase market presence.- Led remote creative teams with a focus on excellence.- Structured business processes and prospected clients in B2B and B2C environments.- Designed and executed integrated communication strategies, advertising campaigns, and public relations actions.- Coordinated the visual and verbal identity of brands, ensuring consistency across all channels and touchpoints.- Created content that highlights brand values and reinforces positive brand perception.

- Led Century’s rebranding project, repositioning the brand in the high-end furniture market.- Spoke at São Paulo Tech Week 2020, presenting the Century Home Experience case study.- Developed and implemented Century Home Experience, the first digital preview of the 2021 collection.- Managed brand strategy, digital transformation, and integrated marketing planning.- Coordinated promotional photoshoots, created catalogs, and organized events.- Managed suppliers to optimize processes and ensure quality.- Conducted market analyses and competitor studies to identify brand strengthening opportunities.- Collaborated with internal teams, advertising agencies, and suppliers for efficient execution of campaigns and initiatives.- Monitored and analyzed communication and branding actions using relevant performance indicators (KPIs).

- Directed artistic creation for projects, ensuring alignment with visual communication guidelines.- Planned marketing strategies focusing on integrated communication and consistent results.- Assisted in creating creative and informative catalogs for product and service promotion.- Managed relationships with suppliers and sales representatives.- Supported internal communication teams, aligning employer and commercial brand messages.

- Managed the brand and restructured the group’s digital communication to expand its market presence.- Managed Google Ads and Facebook Ads campaigns.- Captured audiovisual content for institutional and promotional campaigns.- Led internal campaigns and innovation initiatives to engage employees and drive strategic changes.- Developed online and offline campaigns focusing on Inbound Marketing strategies.- Represented the brand at telecommunications events, strengthening networking efforts.

- Led innovation management to optimize processes and implement new strategies.- Managed the SAC 2.0 channel and led innovation and digital engagement initiatives.- Directed online and offline advertising campaigns aligned with brand communication strategies.

- Participated in founding the first junior company of UEL’s Public Relations course.- Created the company’s visual identity, developed banners, posters, and uniforms to strengthen the brand.- Managed social media and developed engagement campaigns targeting university students.- Designed visual identities for clients.

- Social media management;- Tour guide for company trips;- Creation of social media campaigns;- Development of visual communication materials for the agency, such as banners, photo editing from trips, and designing T-shirts (trip giveaways);- Responsible for introducing new technologies to the company, from gadgets to initiating the process of updating the agency’s website and online store.