Valerie Carlson Email & Phone Number

California, United States

California, United States

Bellevue, Washington, Us

Keynote speechwriter for Smartsheet’s CEO and senior leadership team for the company’s inaugural ENGAGE London customer conference.

Folsom, Ca, Us

Vancouver, British Columbia, Ca

West Hollywood, California, Us

Wrote and published a series of children’s books that celebrate diversity and developmental milestones for little ones ages 0-5. All three books are a part of the library and research efforts at the National Technical Institute for the Deaf (NTID) at Rochester Institute of Technology (RIT), which aims to help improve the way deaf and hard-of-hearing children are taught. Copies of the books have also been donated to go in @WhitePonyExpress 'baby backpacks' of needed items for Ukrainian refugee families, and delivered to dozens of local libraries. The books are sold online and in indie retail locations across the U.S. www.writingforkids.shop; https://amzn.to/3MfbGtP

San Ramon, Ca, Us

Manage integrated communications, thought leadership, public relations, brand refresh, and content development programs for a market-leading SaaS provider for state and local government. Responsible for driving the strategies, programs, and tactics to positively influence perceptions around our brand, partnership news, and customer success stories. Manage the development of content and promotion elements with technology and industry partners such as Microsoft, e.Republic, and National League of Cities. Oversee marketing campaign messaging, executive and employee communications, social media, website content development, video scripting, and coordination of international marketing communications efforts. Founding member of corporate DE&I initiative/CARE Team.

San Ramon, Ca, Us

San Ramon, Ca, Us

Co-founded a boutique agency dedicated to delivering innovative marketing, business development, and executive recruiting services to business clients in the U.S. and London. Connected executives to new business opportunities, managed client speaker bureau, wrote and designed sales and marketing collateral, oversaw start-up brand development, wrote web copy for the launch of new healthcare offering, managed social media platform messaging. Clients consisted of start-ups and mid-size firms in the cloud/video games, healthcare/insurance, high tech, beauty, software, non-profit, wine, and finance industries.

Launched a consumer beauty business and signature product, eyecandy soothing eye coolers, sold online and in nearly 100 spa, resort, medical, and specialty retail venues nationwide. Collaborated on product design, features, and packaging ‘look and feel’. Negotiated overseas manufacturing, pricing, and shipping. Responsible for new business development, affiliate marketing, public relations, sponsorships and promotions, and all social media/marketing efforts and communications for EVLooks and its product line. Procured leading-edge sales and distribution channel opportunities with national cosmetics distributor and online beauty partners such as www.BeautyArmy.com, www.dreamweddingdeals.com, www.thesuperdeal.com, www.retailpitch.com, www.StealNetwork.com, and www.SneaqPeeq.com. Pitched and garnered product profiles in media outlets such as REDBOOK, Bella magazine, Scene magazine, Huffington Post, Blush.com, TheGiftInsider.com, Diablo magazine, and on hundreds of beauty blogs.

Sunnyvale, Ca, Us

Responsible for the planning, development and implementation of company marketing strategies, marketing communications, and public relations activities for Cloud Gaming technology start-up that was acquired by Google. Established company branding position and ensured consistent look and feel in all out-bound communications including trade shows, website and social media positioning, media relations, consumer communications, and partner marketing. Worked with local and international team members to craft and deliver effective marketing tools and programs. Collaborated with service providers, cable operators, and game publishers to build strategic and innovative consumer marketing programs, messaging, promotions, and results-driven activities.

Leveraged marketing communications and recruiting expertise to launch executive search company dedicated to the placement of senior marketing professionals in high-tech companies nationwide. Opened recruiting operations in San Francisco and Seattle and hired a staff of six to manage more than 20 corporate clients. Oversaw all personnel issues including, hiring/firing, incentive compensation and benefit policy implementation. Served as point-person in client recruiting contracts and salary negotiations. Promoted business and recruiting industry perspective at speaking engagements and in related publications. Produced all marketing materials including, company portfolio, website and direct mail pieces.

Oversaw all corporate branding, PR, marketing communications, online promotions, advertising and communications strategy for online games distributor. Managed media and analyst launch of company name-change and positioning from ImagiNation Network (INN) to WorldPlay Entertainment. Worked with senior management to drive and ensure consistent execution of marketing objectives.