Vickie Stafford

Vickie Stafford Email and Phone Number

Freelance Account Director & Project Manager @ INNOCEAN
Huntington Beach, CA, US
Vickie Stafford's Location
Huntington Beach, California, United States, United States
Vickie Stafford's Contact Details

Vickie Stafford work email

Vickie Stafford personal email

About Vickie Stafford

As a seasoned marketing and advertising professional with expertise developing national, regional, and local integrated advertising campaigns, I am known for delivering responsive client services and providing operational leadership that includes team development, project management, digital marketing, brand management and large-scale production skills. I have served top-tier automotive clients and advertising agencies including Toyota Motor Sales, Nissan Motors America, and Saatchi & Saatchi Advertising, delivering effective, resonant, and needle-moving digital multi-media integrated campaigns. My background includes a unique blend field, automotive dealership, and national campaign leadership with specialty expertise in:My specialties include:• 360 marketing: with client, advertising agency, and experiential agency experience• Leadership: large-scale integrated campaigns with a specialty in retail• Relationship management: clients, agency and vendor stakeholders• Project management: of complex, multi concurrent campaigns• Content marketing: digital and traditional platforms• Multimedia: strategy, execution, and production budget forecasting • Supervision: experiential display design execution, business partner oversight, franchisee co-op advertising budget management

Vickie Stafford's Current Company Details
INNOCEAN

Innocean

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Freelance Account Director & Project Manager
Huntington Beach, CA, US
Vickie Stafford Work Experience Details
  • Innocean
    Innocean
    Huntington Beach, Ca, Us
  • Innocean
    Account Director
    Innocean Jan 2021 - Present
    Seoul, Kr
    Account Director for new Advanced Air Mobility client, Supernal. Responsible for development and deployment of all advertising and experiential programs.
  • Aha! Consulting Group
    Freelance Account Director And Project Management
    Aha! Consulting Group Nov 2018 - Present
    Provide freelance marketing and advertising support with extensive experience in the automotive sector. Responsible for developing, communicating, executing, and sustaining corporate business initiatives and priorities. Conduct business intelligence and research studies to identify opportunities and synthesize investment thesis for client deliverables.
  • Kia Motors America
    Sr. Retail Marketing Manager
    Kia Motors America 2016 - Nov 2018
    Irvine, Ca, Us
    Marketing Manager for Kia, named one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand• Led integrated communications plan development to implement a faster and more efficient go-to-market strategy.• Oversight of all Kia Tier 2 regional marketing and advertising communications including strategic direction, creative leadership, media planning, agency and operational management.• Streamlined agency media operations and budget reporting processes for 38 Dealer Marketing Groups including management of $250MM Tier 2 media and $180MM co-op and $9MM production budget.• Modernized David & Goliath’s broadcast production processes and reduced regional creative production expenditures by 46%.• Collaborated with digital partners to align Tier 2 and Tier 3 SEM/SEO to achieve greater digital media ROI.• Revised $180MM OEM’s dealer advertising standards, co-op program guidelines and systems to ensure alignment with national goals; led development of new website to improve and expedite claim processing and improve analytics.
  • Toyota Motor Sales (On-Site) Mc2 Experiential Marketing
    Vp, Client Services
    Toyota Motor Sales (On-Site) Mc2 Experiential Marketing 2014 - 2016
    Client Service Management for industry leading experiential marketing firm focused on bringing the human connection to the brand experience• Pitched and won the Toyota Daytona Rising International Speedway injector project; Account leader for the design, content development and installation of Toyota’s $18MM ground breaking consumer-experiential program. Developed an immersive and memorable 166,000 square foot Toyota fan experience including a custom ride and drive track to maximize brand awareness reaching 2.2M visitors / 14M impressions• Managed the Toyota Ever-Better Expedition, the North American leg of Toyota’s global driving initiative; $40MM six-month global driving tour with up to 120 road staff traveling 300 miles per day.• Led Toyota’s 2015 Special Olympics World Games Los Angeles activation program including coordination with SOWG management and internal Toyota PR teams• Developed functional and UX requirements to create a new digital management system to catalogue, reserve and authorize Toyota’s event marketing assets in real-time
  • Saatchi & Saatchi Advertising
    Account Director
    Saatchi & Saatchi Advertising 2003 - 2014
    London, Greater London, Gb
    • Managed Saatchi’s Retail account team servicing Toyota’s 4 national agencies (SSLA, Conill, Dentsu America and InterTrend), Toyota’s 22 regional agencies and 1,238 dealers for both corporate and regional assignments• Led development and execution of complex broadcast and digital creative productions with budgets ranging from $250K to $2.5M including national sales events• Led the production of all Toyota nationally integrated tactical advertising programs to deliver regionally customized television and radio spots on a tight, 24-hour turnaround including the highly successful 2014 Camry Thrill Ride campaign.• Managed Toyota’s $20M+ national retail broadcast, print, collateral, and digital production budget.• Served as the key agency contact for the high profile Los Angeles-based national sponsors including Lakers, Kings, and LA Live/ Staples Center programs• Led the coordination of bi-annual Toyota Summit meetings attended by 150 senior executives; created meeting agendas, outlines, and presentation content; wrote executive talking points and speaker notes• Drove from ideation through implementation, the creation of a web-based on-line broadcast ordering system. Architect of the functional and UX resulting in a tool that realized over $550k savings annually • Hired, supervised, motivated, and mentored a high-performing internal team of three senior managers and four associates
  • Saatchi & Saatchi Advertising
    Management Supervisor
    Saatchi & Saatchi Advertising 1998 - 2003
    London, Greater London, Gb
    • Led strategic planning and creative execution of integrated national sales event campaigns including production of dealer association assets. Managed team of 7 account managers producing monthly advertising for Toyota Dealer Association clients around the country• Handled account management service to Nissan Chicago Regional office and 60 dealers in Chicago, Detroit and Columbus
  • Tbwa\Chiat\Day
    Regional Field Account Supervisor
    Tbwa\Chiat\Day 1997 - 1998
    Nyc , La, Us
    Handled account management service to Nissan Chicago Regional office and 60 dealers in Chicago, Detroit and Columbus
  • Saatchi & Saatchi Advertising
    Regional Field Account Executive
    Saatchi & Saatchi Advertising 1993 - 1996
    London, Greater London, Gb
    Delivered account management service to 3 Toyota Dealer Association clients and 2 general market clients (Pavilions Supermarkets / Silo Electronics)

Vickie Stafford Skills

Integrated Marketing Advertising Digital Marketing Digital Strategy Creative Direction Strategy Account Management Media Planning Interactive Marketing Crm Digital Media Online Advertising Marketing Marketing Strategy Strategic Planning Mobile Marketing Content Strategy Lead Generation Social Media Marketing Management Interactive Advertising Relationship Marketing Creative Strategy Brand Development Brand Management Leadership Sales Direct Mail Team Leadership Customer Insight Direct Marketing Copywriting Television Outdoor Advertising Brand Architecture Marketing Research Budgets Market Research Program Management Email Marketing Automotive Marketing Communications Retail Social Media Media Buying New Business Development Online Marketing Dealers Retail Marketing Sem

Vickie Stafford Education Details

  • Ucla
    Ucla
    Sociology

Frequently Asked Questions about Vickie Stafford

What company does Vickie Stafford work for?

Vickie Stafford works for Innocean

What is Vickie Stafford's role at the current company?

Vickie Stafford's current role is Freelance Account Director & Project Manager.

What is Vickie Stafford's email address?

Vickie Stafford's email address is vs****@****c-2.com

What is Vickie Stafford's direct phone number?

Vickie Stafford's direct phone number is +194946*****

What schools did Vickie Stafford attend?

Vickie Stafford attended Ucla.

What skills is Vickie Stafford known for?

Vickie Stafford has skills like Integrated Marketing, Advertising, Digital Marketing, Digital Strategy, Creative Direction, Strategy, Account Management, Media Planning, Interactive Marketing, Crm, Digital Media, Online Advertising.

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