Vickie Stafford Email and Phone Number
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As a seasoned marketing and advertising professional with expertise developing national, regional, and local integrated advertising campaigns, I am known for delivering responsive client services and providing operational leadership that includes team development, project management, digital marketing, brand management and large-scale production skills. I have served top-tier automotive clients and advertising agencies including Toyota Motor Sales, Nissan Motors America, and Saatchi & Saatchi Advertising, delivering effective, resonant, and needle-moving digital multi-media integrated campaigns. My background includes a unique blend field, automotive dealership, and national campaign leadership with specialty expertise in:My specialties include:• 360 marketing: with client, advertising agency, and experiential agency experience• Leadership: large-scale integrated campaigns with a specialty in retail• Relationship management: clients, agency and vendor stakeholders• Project management: of complex, multi concurrent campaigns• Content marketing: digital and traditional platforms• Multimedia: strategy, execution, and production budget forecasting • Supervision: experiential display design execution, business partner oversight, franchisee co-op advertising budget management
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InnoceanHuntington Beach, Ca, Us -
Account DirectorInnocean Jan 2021 - PresentSeoul, KrAccount Director for new Advanced Air Mobility client, Supernal. Responsible for development and deployment of all advertising and experiential programs. -
Freelance Account Director And Project ManagementAha! Consulting Group Nov 2018 - PresentProvide freelance marketing and advertising support with extensive experience in the automotive sector. Responsible for developing, communicating, executing, and sustaining corporate business initiatives and priorities. Conduct business intelligence and research studies to identify opportunities and synthesize investment thesis for client deliverables.
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Sr. Retail Marketing ManagerKia Motors America 2016 - Nov 2018Irvine, Ca, UsMarketing Manager for Kia, named one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand• Led integrated communications plan development to implement a faster and more efficient go-to-market strategy.• Oversight of all Kia Tier 2 regional marketing and advertising communications including strategic direction, creative leadership, media planning, agency and operational management.• Streamlined agency media operations and budget reporting processes for 38 Dealer Marketing Groups including management of $250MM Tier 2 media and $180MM co-op and $9MM production budget.• Modernized David & Goliath’s broadcast production processes and reduced regional creative production expenditures by 46%.• Collaborated with digital partners to align Tier 2 and Tier 3 SEM/SEO to achieve greater digital media ROI.• Revised $180MM OEM’s dealer advertising standards, co-op program guidelines and systems to ensure alignment with national goals; led development of new website to improve and expedite claim processing and improve analytics. -
Vp, Client ServicesToyota Motor Sales (On-Site) Mc2 Experiential Marketing 2014 - 2016Client Service Management for industry leading experiential marketing firm focused on bringing the human connection to the brand experience• Pitched and won the Toyota Daytona Rising International Speedway injector project; Account leader for the design, content development and installation of Toyota’s $18MM ground breaking consumer-experiential program. Developed an immersive and memorable 166,000 square foot Toyota fan experience including a custom ride and drive track to maximize brand awareness reaching 2.2M visitors / 14M impressions• Managed the Toyota Ever-Better Expedition, the North American leg of Toyota’s global driving initiative; $40MM six-month global driving tour with up to 120 road staff traveling 300 miles per day.• Led Toyota’s 2015 Special Olympics World Games Los Angeles activation program including coordination with SOWG management and internal Toyota PR teams• Developed functional and UX requirements to create a new digital management system to catalogue, reserve and authorize Toyota’s event marketing assets in real-time
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Account DirectorSaatchi & Saatchi Advertising 2003 - 2014London, Greater London, Gb• Managed Saatchi’s Retail account team servicing Toyota’s 4 national agencies (SSLA, Conill, Dentsu America and InterTrend), Toyota’s 22 regional agencies and 1,238 dealers for both corporate and regional assignments• Led development and execution of complex broadcast and digital creative productions with budgets ranging from $250K to $2.5M including national sales events• Led the production of all Toyota nationally integrated tactical advertising programs to deliver regionally customized television and radio spots on a tight, 24-hour turnaround including the highly successful 2014 Camry Thrill Ride campaign.• Managed Toyota’s $20M+ national retail broadcast, print, collateral, and digital production budget.• Served as the key agency contact for the high profile Los Angeles-based national sponsors including Lakers, Kings, and LA Live/ Staples Center programs• Led the coordination of bi-annual Toyota Summit meetings attended by 150 senior executives; created meeting agendas, outlines, and presentation content; wrote executive talking points and speaker notes• Drove from ideation through implementation, the creation of a web-based on-line broadcast ordering system. Architect of the functional and UX resulting in a tool that realized over $550k savings annually • Hired, supervised, motivated, and mentored a high-performing internal team of three senior managers and four associates -
Management SupervisorSaatchi & Saatchi Advertising 1998 - 2003London, Greater London, Gb• Led strategic planning and creative execution of integrated national sales event campaigns including production of dealer association assets. Managed team of 7 account managers producing monthly advertising for Toyota Dealer Association clients around the country• Handled account management service to Nissan Chicago Regional office and 60 dealers in Chicago, Detroit and Columbus -
Regional Field Account SupervisorTbwa\Chiat\Day 1997 - 1998Nyc , La, UsHandled account management service to Nissan Chicago Regional office and 60 dealers in Chicago, Detroit and Columbus -
Regional Field Account ExecutiveSaatchi & Saatchi Advertising 1993 - 1996London, Greater London, GbDelivered account management service to 3 Toyota Dealer Association clients and 2 general market clients (Pavilions Supermarkets / Silo Electronics)
Vickie Stafford Skills
Vickie Stafford Education Details
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UclaSociology
Frequently Asked Questions about Vickie Stafford
What company does Vickie Stafford work for?
Vickie Stafford works for Innocean
What is Vickie Stafford's role at the current company?
Vickie Stafford's current role is Freelance Account Director & Project Manager.
What is Vickie Stafford's email address?
Vickie Stafford's email address is vs****@****c-2.com
What is Vickie Stafford's direct phone number?
Vickie Stafford's direct phone number is +194946*****
What schools did Vickie Stafford attend?
Vickie Stafford attended Ucla.
What skills is Vickie Stafford known for?
Vickie Stafford has skills like Integrated Marketing, Advertising, Digital Marketing, Digital Strategy, Creative Direction, Strategy, Account Management, Media Planning, Interactive Marketing, Crm, Digital Media, Online Advertising.
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