Developed strategy, created, executed, and optimized paid media campaigns across major platforms, driving qualified traffic to the Pagou Fácil portal.Strategic vision in budget allocation for paid media, cost distribution, KPIs, segmentation, and audience targeting, accounting for seasonality, channel scalability, and growth targets.Led the company’s digital channels, focusing on conversion paths, micro-behaviors, and performance indicators to ensure continuous improvement.Designed email marketing strategies on RD Station, tailoring communication for each audience and providing briefs to define email design and content.Built A/B testing strategies for paid traffic and email marketing.Managed Web Analytics (GA) metrics, analyzed key performance metrics, and reported findings to the team lead.Generated insights from data analysis to enhance performance.

Responsible for generating qualified demand (leads) and acquiring new customers (sales funnel), with a highly analytical, data-driven, and customer-centric approach to optimizing conversion paths.Executed and optimized paid media campaigns (Google Ads, Facebook Ads, and Programmatic Media).Provided a strategic view on budget allocation, KPIs, segmentation, and audience targeting, accounting for seasonality and channel scalability.Led digital initiatives for company websites, focusing on conversion paths and performance indicators for continuous improvement.Conducted SEO strategies, including calendar planning, backlinking, and other SEO initiatives.Managed Web Analytics (GA) metrics, content performance, keywords, Google ranking, digital presence, and competitor analysis.Ensured lead quality and volume, analyzed qualification and alignment, and promoted improvements in Attraction and Acquisition.Conducted hypothesis-based testing for new target creation, bids, and marketing strategies.Identified opportunities to improve existing business processes within Marketing and collaborated across teams to streamline workflows and address stakeholder needs.Frontline integration of digital marketing strategies with other channels, sales, and customer service to deliver an exceptional client experience.

Responsible for generating qualified demand (leads) and acquiring new customers (sales funnel), with a highly analytical, data-driven, and customer-centric approach to optimizing conversion paths.Executed and optimized paid media campaigns (Google Ads, Facebook Ads, and Programmatic Media).Provided a strategic view on budget allocation, KPIs, segmentation, and audience targeting, accounting for seasonality and channel scalability.Led digital initiatives for company websites, focusing on conversion paths and performance indicators for continuous improvement.Conducted SEO strategies, including calendar planning, backlinking, and other SEO initiatives.Managed Web Analytics (GA) metrics, content performance, keywords, Google ranking, digital presence, and competitor analysis.Ensured lead quality and volume, analyzed qualification and alignment, and promoted improvements in Attraction and Acquisition.Conducted hypothesis-based testing for new target creation, bids, and marketing strategies.Identified opportunities to improve existing business processes within Marketing and collaborated across teams to streamline workflows and address stakeholder needs.Frontline integration of digital marketing strategies with other channels, sales, and customer service to deliver an exceptional client experience.

Coordinated, planned, operated, and optimized media campaigns focused on lead generation and brand reach/recognition.Delivered monthly lead generation targets within a pre-defined cost-per-lead threshold.Conducted A/B testing across campaigns, landing pages, and new media opportunities.Liaised with partners (Affiliates, Retargeting, and Programmatic) to maximize strategy and results.Compiled weekly and monthly campaign and lead performance reports.Oversaw all client acquisition efforts through digital channels, supporting SEO/Content teams.Integrated Performance Media with Sales and Customer Support teams to align on goals and strategies.

Coordinated, planned, and managed performance media campaigns on Google Ads, including Search, DSA, Display, Google Shopping, YouTube, and Gmail.Tracked ROAS for Google Ads campaigns, ensuring a healthy return on investment.Worked with partners (Affiliates, Retargeting, and Comparators) to optimize channel strategies and results.Met revenue goals for digital channels.Collaborated with Product teams to align on needs and define goals.

Provided technical guidance and strategy insights for clients on Google Ads products.Offered high-level consulting to enhance profitability from online advertising investments.Drove revenue growth based on campaign profitability for each client.Assessed client needs and opportunities, aligning recommendations with marketing goals and best practices.Created and optimized Google Ads campaigns, focusing on each business's unique goals, KPIs, and metrics.Built strong client relationships to become a trusted advisor, enhancing ad spending.Consistently achieved assigned targets while delivering an excellent client experience.Boosted campaign growth through upselling additional products and platform features.Developed business plans to (re)define strategies and tactics.

Managed and coordinated performance media campaigns with a lead generation focus (Google Adwords, Facebook Ads, Shopback, Criteo).Extracted and analyzed Google Analytics metrics for report development.Aligned Digital and Sales strategies, understanding needs and challenges to define goals.Served as a liaison between teams to fulfill campaign requests and website changes.Supported digital marketing projects, managing budgets and timelines.Mapped Sodexo’s website to identify pages and buttons requiring KPIs.Managed all email marketing distributions (institutional/product) and periodic reporting (Akna platform).Supported product and institutional teams with Sodexo’s digital communications.Developed all Sodexo website content.Briefed and coordinated digital media and social media campaigns.Coordinated SEO improvements with the agency.Oversaw updates and improvements to Sodexo Brazil’s official app with suppliers.Supported new site, mobile app, platform, and digital tool development projects.Managed Sodexo websites via CMS platforms like Jahia and Drupal.Managed budget tracking (SAP system) and invoicing processes.Compiled periodic and final reports for institutional and product media campaigns.

Managed institutional communication across all channels.Assisted in developing and updating website content.Briefed and coordinated digital and social media campaigns.Managed all email marketing distributions (institutional/product) and periodic reporting (Akna platform).Monitored budget tracking and financial processes (SAP system).Handled invoice management and financial processing.Prepared periodic and final reports for institutional and product campaigns.Supported new site, mobile app, platform, and digital tool development projects.

• Responsável pela elaboração de campanhas de mídias digitais para clientes como: Marisa, Ricardo Eletro, Submarino, Hotéis Accor, entre outros;• Contato e negociação com veículos;• Responsável pelo controle de recebimento, análise e envio de materiais de veiculação;• Relatório de performance das campanhas digitais;• Emissão e controle de pedidos de inserção.

• Responsável pela elaboração de campanhas de mídias online e offline para clientes como: Movida, Epson, Honda, entre outros;• Contato e negociação com veículos;• Responsável pelo controle de recebimento, análise e envio de materiais de veiculação;• Elaboração de relatórios de check-in de mídia e de pós campanha;• Emissão e controle de pedidos de inserção.

• Venda de linhas Nextel para PJ e PF;• Atendimento ao cliente;• Prospect de novos clientes através de ligações;• Emissão de pedidos de linhas;• Atendimento pós venda.