Obsessed with the question of what it means to be alive.Brand strategy is the science and art of translating vision into reality, where every decision becomes a brushstroke on the canvas of perception, and the masterpiece is a brand that resonates, captivates, and endures.I've spent my entire career practicing brand strategy and the dark arts of positioning. I have built a reputation for dancing with challenging problems while being rigorous in strategy, brazen in creativity and in tune with the heartbeat of culture.