Board member of the Executive Committee at EssenceMediacom Spain and agency's Strategic leader, will not only help our clients see the bigger picture and reimagine what’s possible; it will also provide opportunities for our people to upskill and train in new areas, further enriching and enhancing their careers. We discover the breakthroughs that brands need to win. The discoveries, experiences, invention, integration and impact that will make a difference to their business. We are built to keep pace with change, built on data and technology, built for people and algorithms, built around diverse capability, built to test and learn at scale and, crucially, built to evolve.Clients The Coca Cola Company (Fanta, Aquarius, Fuze, Royal Bliss, Coca Cola) Xiaomi, Uber, Google, Danone (Alpro, Lanjaron, Activia, Danacol, Yopro, Font Vella), Adidas, Sony Enterteinment, Dr. Oetker, Freixenet, Meliá Hotels International, Mars (Orbit, M&M's, Skittles, Pedigree, Snickers), Lacer, Revolut, Laboratorios Ferrer, Astara, Continental

The APG Spain is a not-for-profit organisation run for and by its members: primarily account planners in advertising agencies, but increasingly the wider community of communications strategists, including media planners, channel planners, digital planners, consultants, marketing director, creatives and everyone who has a strategic thinking. This year our board it's formed by Guillermo Navarro (La Mujer del Presidente), Silvia Frago (PS21), Clara Benayas (La Despensa), David Pueyo (Havas Media Group), Gonzalo Saiz (Bankinter), Marta García (Heineken Spain), Raquel Espantaleón (Sra. Rushmore), Gil Blancafort (Vertically), Gema Arias (Kitchen), Laura Alfaya (El Ruso de Rocky), Paloma Canales (Accenture Interactive), Carmen Cánovas (PS21), Blanca López (Madrid Content School)

Leading brand communication and community building in a multidisciplinary communications and marketing team (17 people) in five countries France, Poland, United Kingdom, Italy and Spain. The department is divided into Brand, Comms, Community and Data. Working hand in hand with both the foodservice and retail sales teams. Launching new products in different markets (Packaging, Activation and Trade), Creation of digital ecosystem, Defining editorial content to B2B and B2C, Implementation of Crowdcube strategy, Partnership Development...Heura is a plant-based foodtech startup from Barcelona and was born to bring a solution that will leave the current food system obsolete and accelerate the shift to a world where the animals are out of the meat production equation.

Barcelona 2040 Program (First Edition): One of 25 select participants chosen to connect with Barcelona’s main stakeholders focusing on issues that impact the future of the city.Leadership and city program aimed at young people from 26 to 35 years old, professionally active and with experience from 5 to 8 years and interest and commitment to the future of the city of Barcelona.During the program I have the opportunity to know the city through 9 sessions and visits to companies and institutions from different sectors and conversations with more than 40 experts - the main stakeholders of these sectors and of the city (business leaders, science, culture, gastronomy knowledge, sports, industry, journalism and politics).The conclusions of each edition will be presented in a final session with all the companies and professionals involved, and the participation of the Mayoress of Barcelona is expected.

Board member of the Executive Committee at Havas Media and agency's Strategic leader, with a vision to develop communication and business worlds in a way that allows us to build solutions based on four pillars: the context in which we are, business goals and brand identity, consumer needs and the definition of a media mix which converge new media with traditional media based on affinity, reach and influence. The department's mission is to work together with the different departments (Creativity, Research, Data & Analytics, and Media) in order to enrich a global strategic vision, with the goal to evolve and adapt brands to the new economic paradigma. Working in a media agency, added to my previous experience in a creative agency, has allowed me to proficient on an integrated 'know-how' technique: Metrics and kpi's, research tools, targeting, digital communications and media, digital buying, branding, strategy, innovation, business, marketing plan, new media and leadership. In summary Search the impact on everything we think respecting the coherence of everything we do measuring the impact of our activity delivering the desired resultsClientsUlabox, Wallapop, Jacobs Douwe Egberts (Marcilla, L'Or and Hornimans), Grupo Danone (Mi Primer Danone, Activia and Danonino), Idilia Foods (Cola Cao, Nocilla, Paladín), Grupo Freixenet, Calzedonia Group (Calzedonia, Intimissimi, Tezenis), Nike, Vueling, Nivea, Puig, La Caixa, GAES, Grupo Catalana Occidente, Adam Foods (Cuetara, Dinosaurus, Artiach, Oceanix, Princesa), AC Marca (Norit, Giorgi, Lactovit, Denenes and Ecran), General Óptica, Perfetti Van Melle (Chupa Chups, Mentos, Smint, Happydent, Golia), RACC, Laboratorios Ferrer, Ana María Lajusticia and New Business.

Havas Lofts is an unique learning experience for employees to learn how our global organization operates across its many countries, cities and agencies. 4-weeks to immerse into the unique processes, tools, and culture. Working with differents teams, disciplines and clients.ClientsTag Heuer, Hennessy, US Open and Balvedere

Innovation and Digital Committees meet regularly and are sessions focused on promoting the marketing, communication, advertising and public relations sectors in Catalonia, through consensual actions based on the needs detected.

Napflix.tv is a siesta video platform where you can find the most silent and sleepy content selection to relax your brain and easily fall asleep. We all know the feeling of insomnia. Your body wants to sleep but your mind is still awake and active. So how can we steady up our mind.Welcome to Napflix I Taking siesta to the next level.

Create a revolutionary mattress brand meaning that transforms the mattress market. In just one year and a half, Marmota has revolutionized the rules that prevail in the rest sector in our country and is consolidated as the leader in line in the category with its proposal bed-in-box with the attitude "Activistas del descanso".

Build and establish the telemedicine brand in its initial phase. Elma Care was a technology-focused health insurance company founded in 2018, and is headquartered in Barcelona. The company focuses on the health insurance industry through telemedicine, healthcare focused technological interfaces, and transparent claims pricing systems.

Build and establish the digital real estate brand in its initial phase. ProntoPiso iwas a Barcelona-based site with a business model that falls somewhere between an online agency and IBuyer. It promises to sell properties within 90 days, and for 100 percent of the market value. If the property does not sell in 90 days, ProntoPiso will pay the seller the minimum guaranteed price.

The APG España is a not-for-profit organisation run for and by its members: primarily account planners in advertising agencies, but increasingly the wider community of communications strategists, including media planners, channel planners, digital planners, consultants and DM planners. This Board Member Team was formed by Alfonso González (Arena Media), Ugo Ceria (JWT Spain), Guillermo Navarro (JWT Madrid), Alex Pallete (JWT Global Task Force), Gem Romero (Bassat Ogilvy), Jorge Cubain (MkLab), Raquel Espantaleón (Mccann Erickson) and Víctor Gutiérrez de Tena (Havas Media)www.apgspain.es

Board member of the Executive Committee at Archibald agency's. Strategic leader, leading and building the Strategic Planning Department at Archibald Ingall Stretton creative agency and helps foster the development of integrated communication offerings across the differents Havas Media departments. Partnering closely with multi-disciplinary teams and ensuring that brand communications and client solutions are infused with digital thinking. Developing digital and social media activation with a strategic brand thinking. ClientsGas Natural Fenosa, Nutrexpa (Cola Cao, Nocilla...), Danone (Mi Primer Danone, Densia, Danonino, Danacol...), Affinity Petcare, Norit, Nike, Pans&Company, General Óptica, Dailyflats, Popitas, Pipas G, La Caixa and Nuevo negocio.

Strategic Leadership for differents clients. Increase their brand’s value through various branding strategies including brand positioning, brand architecture, brand valuation/analytics, internal brand engagement and digital brand strategy. Responsible for leading client engagements, forming and growing trust-based client relationships, creating high impact content and managing client profitability Responsible for organically growing current engagements and participating in New Business efforts to assist in procuring new business and clients. Develop coach and mentor talent.ClientsSeat, La Casera, Tonica Schweppes, Schweppes Flavours, Domino's Pizza, La Caixa, Pharmaton Complex, California Walnuts, Pilot, Frenadol, Albal, GrandValira, Nike Retail, ONO, Pringles, Viajes Iberia, Maheso, Cacaolat, Compac, Panrico (Bollycao, Qé! and bread) Mutual Médica, Baxi Roca and New Business.