Vanessa D. Email & Phone Number

Denver, Co, Us

Data strategy, roadmap and governance for leading provider in its category since 1964, with over 4bn in revenues. Implementation of enterprise-wide CDP (Customer Data Platform) centered around data readiness, analytics, and AI. Strategic selection, migration and development of MarTech Stack to activate multi-channel execution, digital and commerce.

CTMO for high growth company, ranked Inc 200s, focused on technology and data enablement, conducting social media audits for automation, budget management for ad spend and penetration into new markets to support expansion.

Boston, Ma, Us

Baltimore, Maryland, Us

Reported to the CMO. Responsible for driving efficiency, scalability, and performance within the marketing organization. Led the strategic transformation of operational processes, focusing on data, engineering, automation, and marketing execution. Architected and deployed the company’s tech stack to optimize digital operations, enhance efficiency, and drive execution across digital data acquisition and lifecycle channel strategies. Fostered seamless alignment between sales and marketing, collaborating closely with demand generation, field, and product marketing teams to ensure smooth campaign execution and deliver cohesive, high-impact marketing strategies. Served as a technical expert and the primary liaison with IT and external vendors to address marketing technology needs.

Baltimore, Maryland, Us

Set and refined the standards for digital tools, channel marketing, corporate data assets, enterprise CRM, ERP, data sciences and analytics capabilities along with a roadmap for execution. • Reimagined and deployed a companywide CRM strategy reducing costs by 57%, creating a multi-year scale and capability roadmap for optimized growth.• Delivered enterprise data architecture solutions with focus on automation, activation, analytics, and ROI, establishing a common framework to measure KPIs across sales, product, marketing, and operations.• Partnered with product owners and Aegon Global to build the Cloud Technology Stack and global insights necessary for prioritization and delivery of digital platforms in an agile framework.

Westminster, Co, Us

Hired under COO to transform the Sales and Customer Service function through digital products, data-driven insights, and process to deliver a differentiating competitive advantage and develop new revenue-generating digital products. • Ideated, prototyped, trademarked, and marketed ReedInsights™, a digital self-service data analytics platform, rallying support from the executive team, strategic clients and partners as well as gaining funding from parent company and delivering under budget and on time. • Built an internal self-service business intelligence platform that allowed for performance tracking, training and management using agile project management processes.• Developed and implemented data governance and quality protocols allowing for high levels of client satisfaction, adoption, and trust as well as auditability for certification and compliance.

Fort Collins, Co, Us

Established and developed both the BI and Market Research departments to support Sales, Product Portfolio Teams, Product Innovation, Product Development, and Marketing.• Managed data to guide the company product roadmap, global penetration strategy, new product introduction analysis and recommendations, executive guidance, and plan for execution.• Built digital infrastructure and establishing web commerce for direct-to-consumer sales, opening a new sales channel for diversification, and added revenue stream. • Instituted the analytics function for deeper insights to provide a roadmap for positioning and growing our present portfolio and align results to every department.

New York, Ny, Us

Created and managed the global reporting and analytics team responsible for BI infrastructure, data integrity and reporting with teams in London, Sydney, Hong Kong, Singapore, and Japan. Prepared and delivered analytics results for strategic Hedge Funds and Investment Advisors on client sites, providing recommendations and next steps from in-depth analytics and performance metrics. Led the team that won “Best Data Management Initiative” at the American Financial Technology Awards.

Mba, Computer Science

Mba @ Price College, Finance

Bachelor Of Science - Bs, Engineering: Mis

Public Relations