Created course for Gaming Community and Social Media.Teaches course to both online and in-person classes on a monthly basis.Continues to learn various education-related software such as a proprietary learning management system and ATLAS.Takes Continuing Education courses to enhance teaching skills and knowledge of pedagogy.

● Develops content strategies and social media strategies for clients after audits, competitive reviews, and other research.● Provides direction and counsel for social media, branding, content creation, and more.● Writes copy, plans content calendars, engages in community management, and performs social listening.

Assisting various organizations with their social media projects as needed.

• Managed two teams - Social Media and Artist Engagement & Recruiting. o SOCIAL MEDIAOversaw and directed all content creation – graphics, video, social media posts – and worked with team to implement content and social strategies. Assisted with copywriting and approved all content before it was posted to social media (Instagram, TikTok, Facebook, Twitter, LinkedIn). Created a process and form for clients (internal and external) to request graphics, videos, and/or social media support. Handled high-value clients' needs for graphics, social promotion, and engagement, working directly with artists and their management. Vetted numerous social media publishing platforms and implemented Sprout Social after presenting to management. Collaborated with internal team and external agency to make recommendations and perform social paid campaigns.o ARTIST ENGAGEMENT AND RECRUITINGEstablished policies for engagement and trained team members. Set up and updated the schedule for artist engagement team, ensuring coverage during day and evening hours. Assisted with engagement as needed, including helping with real-time issues. Crafted weekly emails inviting artists to sign up for paid time slots and collaborated with team member to answer any artist questions. Provided support and resources to team members concentrating on artist recruitment.• Liaised with cross-functional teams to promote special events, making certain all social and website graphics, videos, and copy were handled and approved by artists and management prior to launch. Partnered with technology, engineering, customer service, and other teams to ensure successful completion of each event and project.• Created and wrote bi-monthly company newsletters. Interviewed artists, gathered news and site updates. Vetted email software and presented to management. Upon approval, learned Sendgrid to send newsletter to 10K subscribers every two weeks.• Worked with HR and contractor agency to source and hire team members.

Led all social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Houzz) for four tile brands, creating a robust social media program. Assisted in managing social media agency that improved metrics, content, and strategy used by company. Trained numerous employees at store locations (in groups and individual sessions), enabling employees to manage individual locations' Instagram and Facebook pages. Implemented new User-Generated Content (UGC) platform, link shortening platform, and two Linktree platforms for Instagram. Oversaw community management and customer service on all social media platforms, engaging with fans and answering questions. Served as key contributor, supporting and growing social media influencer program for two main brands, vetting appropriate influencers, handling outreach responsibilities, and assisting with sourcing product. Wrote social media policy for employees and managed other social governance duties.• Increased quantity, quality, and variety of social content, ramping-up campaigns and following content pillars and social strategy.• Significantly grew Instagram followers across all four brands.o More than doubled followers on two accounts and nearly doubled on other two accounts.o Utilized mix of organic and paid strategies (80% organic, 20% paid).• Increased engagement rate by 2% to 3% across brands.• Cultivated influencer program through dynamic content creation, execution, and measurement.• Led community management initiatives across social media and trained customer service team to respond to questions submitted via website.• Provided training and support for all store locations' social media needs and developed multiple training documents.• Implemented new User-Generated Content (UGC) platform, significantly reducing time required to manually search for and acquire permissions for use.o Used platform to develop showcase for UGC on three brands' websites.

• Daily management of a team of twenty-five Social Media Community Managers, provided oversight and helped with escalations as needed.• Responsible for Brand Reputation Management as well as crisis management for social media.• Worked with internal colleagues as well as agencies on campaigns, Surprise and Delight, contests, sweepstakes, Facebook Live events/Periscopes and other engagement opportunities to provide Community Management team support and activation enhancement.• Social Tools Used: Sprinklr, Salesforce, Social Studio, Radian6

• Managed AT&T’s Small Business Social Media channels for both Corporate Communications and Business Marketing.• Wrote and edited effective social media copy for Business Circle and other campaigns.• Developed Social Listening Strategy for AT&T Corporate Communications: researched what other brands were doing; investigated different listening strategies; vetted vendors. Presented strategy to leadership. Completed first listening report on the subject of gaming.

- Source and develop content for both Facebook and Twitter, posting twice daily.- Work with owner on content strategy, periodically re-evaluating social goals and recommending changes as needed.- Develop and send newsletters to 1200 subscribers via MailChimp.- Helped to promote first company event for users in February 2014 via Social Media and Email; also live-tweeted event.- Interviewed interns in conjunction with owner and marketing strategist, trained those chosen to perform social media duties.

* 6-month contract- Led execution of social media strategy for North America, working closely with the global social media team on strategy updates.- Managed social media agency handling community management, content creation, customer support, and reporting for Facebook and Google+.- Evaluated and revised content strategy for the brand on Facebook and Google+. Ran tests on new content themes and made changes as evolution of strategy continued.- Vetted various social intelligence and listening tools and made recommendations for purchase, with a view of developing and implementing a global social customer care model.

- Continual success in meeting ambitious social media goals for Hotels.com, increasing Facebook Likes by over 370,000 and Twitter followers by over 4,000 in 8 months with a mix of organic and paid efforts.- Oversaw activities across all relevant social media platforms (Twitter, Facebook, Google+, YouTube, LinkedIn, etc.); acted as the filter for the brand voice on these platforms and strategized to develop concepts, and executed promotional and integrated activities in social and emerging media space in support of marketing, sales, and overall client KPIs.- Worked closely with strategists and the Creative Team to develop social media plans and creative social campaigns as part of overall product campaigns. Managed weekly and monthly performance-based campaign reporting.

- Engaged and grew a thriving online community for Microsoft's Zune on Facebook and Twitter, increasing Facebook Likes by 15K in 9 months. - Managed content creation based on weekly marketing directives. Wrote multiple blog posts per week. - Researched and performed social media needs analyses for prospective clients.

- Contract position working on Activision's Guitar Hero, increasing Facebook Likes by over 1 million in 4 months. - Handled all social media properties for clients - Facebook, Twitter, YouTube, and forums. - Researched and wrote copy for client approval each week. - Posted all content and responded to user questions or referred to clients' customer support personnel. - Ran multiple contests and helped with prize fulfillment. - Assisted Account Coordinator with weekly and monthly reporting and data analysis.

- Effectively boosted Mr. Bell's profile and generated increased interest through expert management and quality improvements to websites: Twitter – started page, gained 70K followers; MySpace – grew fan base from 3K to 300K; Facebook – increased fan count from 300 to 120K. - Maximized popularity and gained valuable exposure by initiating multiple giveaways via social networking outlets – coordinated prizes (including signed photos/memorabilia, as well as concert meet & greet opportunities). - Built fan enthusiasm by capturing and posting images, video, and sound bites from high-profile and behind-the-scenes events, including rehearsals and red-carpet premieres.- Supported wins of several fan awards by encouraging voting through Mr. Bell's media outlets.

- Advanced hospitals' abilities to lower costs and boost operational efficiency through deployment of Action-OI, which provides access to a large database of client-supplied information and enables effective benchmarking against "best-in-class" organizations.- Optimized analysis and client success through implementation of Care Discovery, which provides insights into clinical performance and supports continual quality improvement.- Boosted information gathering for individual areas with Market Expert, which provides local data and forecasting intelligence to assist strategic planning tailored to specific markets.