1. Developed Comprehensive Sales Enablement Materials: Createdengaging offline and online sales enablement content for bothinternal teams and external stakeholders, focusing on principalbrands to drive sales and brand awareness.2. Led Principal Brand Marketing Initiatives: Managed the creationand deployment of marketing materials for key brands includingGKB, Nuzeel, and Timo. This included designing and producingcatalogs, staff training videos, shelf crowners, and display ads.3. Achieved Significant Sales Growth: Played a pivotal role in theteam that delivered a remarkable 170% year-over-year salesincrease for core brands, demonstrating the effectiveness of themarketing strategies and materials developed.

1. Developed High-Impact Marketing Assets: Created compellingprint and digital marketing materials, emphasizing the functionaladvantages and customer benefits of cabinetry products. Theseassets significantly enhanced the visual appeal and effectiveness ofvarious campaigns.2. Led Digital Visual Asset Development for PR1MA Homes:Oversaw the creation and application of digital visual assets forPR1MA Homes, integrating these materials into both offline andonline marketing strategies to maximize reach and engagement.3. Managed Promotional Campaigns for Prestigious Brands:Contributed to the management of promotional campaigns forrenowned brands such as Petronas, Old Town White Coffee,LembagaHasil Koko, and SEDA. This involved developing innovativemarketing strategies and materials that effectively communicatedeach brand's unique value proposition.

1. Launched Setel's "Deliver2Me" Feature: Developed comprehensiveinternal staff guidelines, designed branded merchandise(t-shirts), and produced instructional video tutorials to support thesuccessful launch of Setel's "Deliver2Me" feature. This initiativeenhanced staff readiness and customer engagement.2.Spearheaded Digital Marketing for Cardterus: Designedeye-catching digital marketing assets for the Cardterus in-app andwebsite feature launch. Key projects included creating impactfulPetronas Bonanza campaign banners that drove user interactionand campaign success.