Veronica Bright Email & Phone Number

Dublin 2, Ie

I lead a team that delivers innovative API integration and automation solutions for clients across financial, healthcare, media, gaming, and retail industries.

Chicago, Illinois, Us

I design and build strategic and technical solutions for marketing departments. At Covalent I use a variety of skills and knowledge to ensure my client’s success: Strategic: Design solutions for end to end process development and optimization of marketing operations, strategic marketing communications management, and develop dashboards and reporting for marketing analytics. Technical: My technical expertise covers MRM and CRM, Tableau Reporting, Agile software development, and IBM Enterprise Marketing Management Suite (Formerly Unica, Now Watson Marketing). Business Management: Working with marketing departments I utilize requirements gathering & business analysis techniques (including building of wireframes, workflows, and process maps), change management methodology, excellent project management, and working with stakeholders to ensure project success. Thought Leadership: Create, edit, and review corporate blog content and sales/offering materials. Mentoring & Training: Mentor peers and new-hires with empathy to facilitate teamwork, communication, and growth. Train clients on marketing processes and technologies by creating detailed training documentation and other educational materials, and performing classroom training and desk-side coaching services.Business Development: Professional networking and lead generation at industry conferences & technology RUGs, SOW development.

Chicago, Il, Us

• Collaborate with Loyalty team and Sr. Engagement Manager to develop targeted loyalty programs that drive member engagement/acquisition, and incremental trips, sales, and margin.• Design and create ad-hoc and weekly performance reports for various campaigns using Tableau, Microstrategy, and Excel.• Collaborate with Optimization team to correct gaps in strategy and under-performing offers.• Maintain detailed strategy grid and marketing calendar for POS & digital channels.• Manage TI engagement with Mobile marketing team: • Provide strategic direction to Mobile team on customer segmentation and offer mix. • Lead documentation efforts to define mobile capabilities and operational processes. • Develop opt-in and performance reporting for TI Mobile initiatives. • Optimize mobile platform to improve self-learning engine and performance.• Project-managed a mobile acquisition pilot using personalized offers to drive >350 new opt-ins; $6k budget yielded $1.42 ROI• Serve as SME for Offer Repository and Unica technical capabilities and restrictions.• Manage intake process for new offer strategies utilizing Offer Repository and Unica Interact.• Collaborate with strategy team to define targeting criteria (based on member database) and develop operational solutions for complex segmentation flows.• Serve as liaison between strategic and technical teams to communicate business requirements.• Design copy templates for multiple marketing channels to improve customer experience. • Participate in LEAN SIX SIGMA training and Scrum development methodology.

Chicago, Il, Us

• Managed intake process for new offer strategies utilizing Aprimo and Unica Interact.• Developed automated intake form to communicate business rules to Unica development team. • Lead a team of two analysts to support offer creation and develop efficient operational solutions for complex strategies and enhancements.• Improved communication between Innovation, Strategy, and Operations teams.• Lead operational and strategic documentation efforts to build single-source reference guides for new hires (including strategy managers and data entry analysts).• Provided feedback for Offer Repository software enhancements to improve entry workflow.

Chicago, Il, Us

• Entered metadata of 200+ offers/week into Offer Repository database for deployment across TI driven channels.• Designed process to capture data entry errors reducing number of errors to <3% per week.• Researched and debugged targeting issues in Unica Interact.• Maintained entries in Offer Repository database for up to date creative, call to action URLs, and marketing copy requirements.

Itasca, Illinois, Us

• Analyzed the efficiency, availability, and cost of air and ground carriers to expedite perishable shipments safely and cost-effectively. • Coordinated pickup, transit, and delivery of shipments for high profile accounts by utilizing relationships with national agents.• Organized high volume of incoming orders and accurately enter data into AS400 software.• Served as point of contact for department, customer, and carrier communications.• Managed weekly inventory for 10+ national locations through vendor relationships

• Administrative responsibility for 25,000 subscriber database, including billing and payment, data entry, and advertising sales.• Generated monthly acquisition mailing lists based on USPS demographic data.• Generated >100 new subscribers by representing the publication at New House/Old House trade show.

• Consistently published front-page stories and photographs for 18,000 subscribers.• Conducted phone interviews with business and community leaders on daily basis.• Generated story ideas by attending city council meetings and researching local history.