Vedanshu Srivastava Email & Phone Number

Noida, Uttar Pradesh, India

Wugweb – a design and impact agency approaching the complex challenges of today with progressive brands and businesses to design an impact-driven digital future.- Built high-performing teams that craft user-centric experiences that delight users and fuel business growth.- Established and led a thriving UX agency, fostering a collaborative and inclusive culture that attracts top talent.- Developed and implemented data-driven UX strategies that align with business goals and user needs.Proved track record of designing innovative and impactful user experiences across different industries and platforms.- Built strong relationships with clients, actively listening to their needs and exceeding expectations.- Understood the financial realities of running an agency, ensuring sustainable growth and profitability.Brands: RAK SME, Airtel, Cartier, Tata Tanishq, ITC, SBS Transit, Aditya Birla Capital, Linkedin Ads, PhillipMorris International, Singpass, iMedia, ad:tech, IndusInd Bank, NTUC U Care, NSL Petrochemical, Dentsu Webchutney etc

Bengaluru, Karnataka, India

Empowered businesses to bridge the gap between user needs and business goals through impactful user experience (UX) design and strategic consulting. As a versatile consultant and strategist, I leveraged my expertise in user research, design thinking, and UI/UX design to deliver results-oriented solutions that elevate user satisfaction and fuel business growth.- Conducted user research (interviews, surveys, usability testing) to understand user needs, pain points, and behaviours.- Evaluated existing products and identified areas for improvement.- Analyzed user data and translated insights into actionable recommendations.- Developed design strategies aligned with client goals and user needs.- Created user personas, journey maps, and information architecture models.- Designed low-fidelity and high-fidelity prototypes for user testing and feedback.- Recommended UI/UX best practices and trends for optimal user experience.- Translated complex design concepts into clear and concise presentations for diverse audiences.- Collaborated effectively with internal stakeholders (product managers, developers) and external clients.- Facilitated workshops and design thinking sessions to foster creative solutions.- Managed project timelines and budgets effectively.- Designed and developed user interfaces (UI) in collaboration with UI designers.- Conducted competitor analysis and market research.- Provided training and workshops on UX best practices to client teams.Brands: Cartier, SpiceJet, Phillip Morris International (PMI - Marlboro), PMI - Inkompass, AG & P, SuryaSoftware, TATA Sonnets, Orchid Edtech, Orange Insurance, RideEV etc

Singapore, Singapore

Specialized in crafting user-centric experiences through the power of low-code/no-code platforms by helping businesses build web and mobile applications quickly and efficiently, all while fostering a collaborative and productive remote environment.- Gained extensive experience with Outsystems.- Delivered engaging and intuitive interfaces within low-code limitations.- Helped businesses build web and mobile applications that are both user-friendly and impactful.- Optimized user experience for efficient development and maintenance.- Utilised design thinking principles to ensure solutions are user-centred and address core needs.- Successfully collaborated with clients and stakeholders remotely.- Cultivated trust and understanding through clear communication and active listening, both remotely and in person.Brands: NTUC U Care, Singpass, NSL Petrochemicals, Scoot Airways, SBS Transit App, VisiOne, MuySkillSG, Income SG, KeppelBay etc

Gurgaon, Haryana

As a UX Design Consultant in an advertising agency, I touched many aspects of the creative process, ensuring user-centricity throughout the advertising campaign. - Conducted user research (surveys, interviews, usability testing) to understand target audiences, their needs, and pain points.- Analyzde user data and competitive landscape to identify opportunities for impactful advertising experiences.- Collaborated with strategists and copywriters to develop user-centered advertising concepts and messaging.- Designed website landing pages, mobile app experiences, or other interactive elements within the advertising campaign.- Created user flows and wireframes to map out the user journey and interaction points.- Developed high-fidelity mockups and prototypes for user testing and client feedback.- Conducted usability testing sessions with target users to identify usability issues and areas for improvement.- Analyzed test results and iterate on designs based on user feedback.- Ensured accessibility and inclusivity for diverse user groups.Collaborated closely with creative directors, art directors, copywriters, and developers throughout the campaign.- Presented design concepts and recommendations to clients, addressing their feedback and concerns.Brands: Cartier, SpiceJet, Phillip Morris International (PMI - Marlboro), PMI - Inkompass, AG & P, SuryaSoftware, Airtel etc

Gurugram, Haryana, India

Leveraged empathy and user-centric design to create seamless and trustworthy experiences for the financial sector, particularly in money lending while understanding the critical need for clarity, accessibility, and responsible user journeys in this sensitive domain.- Gained experience collaborating with money lending fintech companies, understanding their unique user needs and regulatory landscape.- Crafted user-friendly experiences for loan applications, credit scoring platforms, and online banking solutions.- Conducted in-depth user research to understand the financial anxieties and needs of diverse borrower demographics.- Designed clear, concise, and accessible information architecture to build trust and empower users throughout the lending process.- Ensured designs adhere to industry regulations and user privacy standards.- Advocated for inclusive design, ensuring financial products and services are accessible and user-friendly for diverse populations.- Prioritized data security and privacy in every design decision, building trust with users and adhering to financial regulations.- Utilised skills in user research, prototyping, usability testing, UI/UX design, and information architecture.- Employed design thinking principles to foster empathy and create solutions that truly meet user needs.Communicated complex financial concepts to diverse audiences.

Gurgaon, Haryana

Understanding the market needs, researching Drivers in India, and delivering a Driver App, ETS, Logistics (First Mile) products - and a system to manage various product functions from Allocation engine to Driving behaviour, payouts, trip management, schedules, onboarding etc.- Gained experience in crafting user-friendly experiences for platforms within logistics support, fleet management, and ride-hailing domains.- Translated business objectives into tangible user experience improvements that drive growth and user satisfaction.- Conducted in-depth user research to understand the needs and pain points of both drivers and customers, ensuring user journeys are efficient and intuitive.- Leveraged data analysis and user feedback to identify areas for improvement and measure the impact of design interventions.- Understood the unique challenges and opportunities within the ride-hailing industry in designing user interfaces for platforms, mobile apps for drivers and dispatchers, and internal workflow management systems.- Designed solutions that optimize workflows, minimize errors and enhance operational efficiency.- Partnered closely with marketing, product, and business teams to align UX initiatives with overall business goals.

Gurgaon, India

Orchestrated Seamless Omnichannel Journeys & Rewarding Experiences while driving both customer satisfaction and business success. Gained expertise in consumer buying behaviour, loyalty programs, CX, and rewards, I led teams to design delightful interactions across all touchpoints, boosting engagement and achieving strategic objectives.- Built and led high-performing UX teams, fostering a collaborative and creative environment that delivers impactful results.- Implemented a design thinking process to drive product innovation and alignment with user needs.- Possessed a deep understanding of user behaviour across different channels (physical stores, mobile apps, websites) and designed experiences that seamlessly connect them.- Designed loyalty programs and customer experiences that foster long-term engagement, build emotional connections, and drive repeat purchases.- Leveraged user research, analytics, and customer feedback to inform design decisions and measure the impact of UX initiatives on key metrics (engagement, NPS, churn).- Managed change within organizations, advocating for a user-centric approach and facilitating the adoption of new UX solutions.- Collaborated closely with product managers, engineers, and stakeholders to ensure a seamless user experience.- Developed and communicated a clear UX vision, roadmap, and design principles.- Measured and reported on the impact of UX initiatives on key metrics like engagement, conversion, and churn.- Conducted comprehensive user research (surveys, interviews, usability testing) to understand user needs, pain points, and behaviours.- Translated user research insights into actionable recommendations for product improvements.Designed and prototyped user interfaces and user flows for new features and functionality.Brands: FabIndia, Bodyshop, PVR, Bata, SRL Labs, Manyavar, Indigo, RBL Bank, Hyatt, Fern Regency, Yatra, W for Woman, BIBA, VLCC etc

Noida

As a design leader with a passion for fashion and user experience, I brought a proven track record of driving growth and engagement within the dynamic world of e-commerce while Leveraging my strategic vision, collaborative spirit, and deep understanding of user needs by spearheading impactful design initiatives that delight customers and propel business success.- Created intuitive and aesthetically pleasing e-commerce experiences across web, mobile, and marketing channels.- Partnered with key stakeholders to translate business goals into clear design roadmaps, prioritizing user needs and maximizing impact.- Fostered a collaborative and creative environment where designers thrive, mentoring and empowering them to excel.- Analyzed user data and A/B testing results to continuously improve design effectiveness and drive measurable results.- Articulated design vision and rationale to both technical and non-technical audiences.- Build strong relationships with cross-functional teams (Product, Marketing, etc.) to ensure seamless execution and alignment.- Embraced emerging design trends and technologies, continuously seeking to learn and improve.- Researched online shopping experience, optimizing product visuals and information architecture for maximum engagement and sales.- Leverage analytics and user feedback to inform design decisions and measure the impact of collections on key metrics.- Communicated design intent and goals clearly to stakeholders across departments (marketing, merchandising, production).- Effectively managed design budgets, timelines, and resources to ensure smooth product development and launch.- Possessed a strong understanding of the e-commerce business model and contributed to strategic decision-making.

Gurgaon

Created designs and concepts while managing talented teams to create cohesive brand experiences across various channels, ensuring every touchpoint resonates with the target audience.- Explored e-commerce customer journey, crafting visuals that enhance user experience and boost conversion rates.- Created compelling product photography, dynamic banner ads, engaging social media graphics, and impactful UI/UX elements.- Partnered closely with marketing and branding teams to develop and maintain a consistent brand aesthetic across all e-commerce touchpoints.- Communicated design vision and goals clearly to stakeholders across departments (marketing, sales, development).- Efficiently managed creative budgets, timelines, and resources to ensure on-time and on-budget project delivery.- Possessed a strong understanding of the e-commerce business model and contributed to strategic visual marketing decisions.

Noida, Uttar Pradesh

Lower Parel, Mumbai

Designing/ Styling for Hotwheels

Bachelor Of Designing, Design

Education record