• Managing all digital marketing and communication activities by coordinating between the artist, manager, company management, press, (media, influencer marketing agencies, and all 3rd party service providers.)• Organizing and executing digital projects to drive streams, views and awareness to the Universal Music Turkey labeled artists, releases, albums and singles.• Marketing communication with partners like Spotify, Apple Music, YouTube, TikTok, META, Snapchat.• Managing digital marketing plans and budgets.• Tracking and analyzing current metrics about song performances, latest consumption trends and listener behavior with a marketing approach.• Determining 360-degree digital marketing strategy and ensure its planning and management.• Responsible of Content Operations, creating weekly/monthly content plans and managing all the social media accounts.• Monitoring the launch process of the campaigns and implemented actions based on the results, tracking and reporting the performance of advertising and marketing campaigns.• Overseeing and managing the preparation and publishing process of collab ads assets, ensuring quality and consistency• Ensuring & managing clear communication between the artist, the artist’s manager, and the company.• Managing PR activities and all of the other digital promotional activities.

• Responsible for the content safety of short video products of TikTok app, ensuring their legal compliance• Responsible for developing, maintaining and implementing Community Content Security Standard• Engaging in the improvement and operation strategies of Content Management System• Coordinating with supervising departments to timely deal with contents violating our community regulation, and to update operation standards• Content moderation, ensuring legal compliance and safety of content uploaded to the platform• Development, improvement and maintenance of Turkey standards for the security of the online communities