Vedika Mehta Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

• Crafted go-to-market strategies for service offerings, resulting in a rollout exceeding revenue targets by 10%
• Conducted market research and competitive analysis to identify growth opportunities and strategic advances
• Supported the creation of strategic partnerships with healthcare providers, gyms, residential complexes and leveraged wellness influencers to enhance brand credibility and expand market reach
• Led cross-functional teams to develop promotional materials, including brochures, flyers, and email templates

• Collaborated with cross-functional teams to develop and implement data driven marketing strategies for the Nike (USA) and The North Face (USA and Canada) accounts to achieve marketing objectives and drive business growth
• Developed and launched advertising campaigns across the digital landscape including display, video, paid search
• Analyzed cross-channel performance data to extract insights and leveraged findings to optimize performance
• Produced meaningful marketing KPI dashboards and delivered performance reports to leadership stakeholders

Atlanta, Georgia, United States

• Coach and assist students with the understanding and implementation of business and technical writing practices
• Support the advancement of written communication skills through review of documents including reports and essays

• Headed a market research project and evaluated data gathered to provide five recommendations for LinkedIn strategy
• Built a process workflow which improved efficiency by streamlining the publication of weekly Chiesi Newsletters
• Developed three LinkedIn initiatives and created templates for industry benchmarking through data analysis
• Coordinated with the business development team and a marketing agency to create impactful content for LinkedIn

Atlanta, Georgia, United States

• Collaborated with Professor Semetko on her research project to evaluate the use of social media in Indian Elections
• Analyzed and collected data in Excel on 20+ popular media sources used in Delhi during the 2019 Indian Elections
• Translated Hindi advertisements to English and developed six quantifiable variables coded to determine any correlational relationships between social media advertising by political parties and the results of the.
• Created media lists consisting of information about Lok Sabha members to be used on CrowdTangle (database)

Atlanta, Georgia, United States

• Assisted the Professor with managing attendance and answering questions to provide guidance to 117 students
• Collaborated with two teaching assistants to ensure that students completed the social media requirement of the class

Mumbai, Maharashtra, India

• Consulted with the content creation team to create seven weekly social media posts for all Instagram and Facebook
• Created content, including writing, editing and designing for three different companies including Netflix India
• Learned how to use search engine optimizations to ensure that content posted had engagement with target audiences
• Brainstormed with senior editors and brand managers for future marketing campaigns for the ABG Company

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Residence Hall Association of Emory University SPARK Mentorship Camp Kesem East Atlanta Fashion and Business.

International Baccalaureate Diploma Programme