Vedagarbha Khundrakpam Email & Phone Number

Noida, Up, In

Noida, Uttar Pradesh, India

Noida

Leading New Product Initiatives( Interactive Video, Instream Video, IBV, Outstream Video, Connected TV) and Publisher Ad Monetisaton

Leading the Product, Operations & Engineering Team for TrueReach (DSP/SSP/Exchange) platform for Momagic.Lead Product & UX initiatives from concept-to-launch, developing product opportunities aligned to business and revenue goals.,Conducting market research including identifying market conditions and emerging trends, opportunity analysis, competitive analysis, direct and indirect customer requirements gathering and analysisSet long-term vision, Product Roadmap and Strategies for TrueReach. Communication of these strategies to all stakeholders.Support Publisher & Ad Ops team with all features development & tech queries for GAM Ad server & Internally developed Publisher Monetisation platforms

Headed the Product, Publisher Ad Ops Business & Technical Team for CyberMedia till Oct'2018Led the Programmatic Business & Operations for the Organsation.Managed Key Alliances and Partnerships for both New Demand and Supply Sources.

New Delhi Area, India

Headed the Digital Division (AA Digital Media), & Lake Water team for India and Worldwide Operations.Broad Scope of Responsibility includes New Product Development, Sales & Business Development, P&L accountability, Strategic Market Planning & Business strategies, Key Responsibilities- Conceptualized, envisioned and led the Product Development for AA Digital Media’s OTT Service – FlickTV Streaming Service & BidsFlyer, AA Digital’s own Ad Network.- Led a team of Digital Marketing Specialists for SEM/SMO/CPI Installs/CPL Campaigns for AA Digital Agency Business.- Headed Ad Sales & Publisher Alliances for BidsFlyer & AA Digital’s Google Agency Business.- Led an in-house Creative Production Team for in-house creative projects- Led the Product & Technical Team that creates & manages products for Telecom Services & clients'. - Monetization of its in-house content through Google Adsense, Youtube & other direct channels.Managing Content Creation / Syndication- Content Alliances

Noida Area, India

1. Led Product Team (SMS/WAP/IVR) & Content/Creative/Editorial Team for Mobile182. Management of all services during the entire Product life cycle: Ideation, Research, Requirement Analysis, Planning, Design, Implementation, Testing, Launch, Positioning of New Products in market & Improvisation/Supervision of Existing Services.3. Planning, conceptualization & formulation of Business strategies to develop, promote new & existing Products & Services across all channels – Media (TV/Web), B2B, B2C4. Engineered creation of Platforms for Mobile18– CMS (SMS/WAP), Content Monitoring, Video Platforms, Reporting Systems5. Managed Content Alliances / Acquisition: New Alliances & managing all existing Content partners end to end – closing agreement, commercials, content procurement, payment etc.6. Led Technical Integrations with third partners for SMS/WAP/IVR Services.7. Mobile Apps – Conceptualized and created Mobi-zine Client Apps (for iOS, Blackberry, Android, Java) and “Vid-Cast” (a video broadcast mobile application)8. Videos - Conceptualized & created video portals (Video Adda / Funzone) with integrated video streaming.Achievementsa. Led the team to launch more than 30+ services (SMS, WAP, IVR) in a year with mega products like Mobile Investor Camp (Live Conferencing Chat), What Girls Want (a creative production on mobile), Handset Embedded Services (with 4 Chinese partners), Ask Me (Location Information Service on mobile), Beauty Book, Video Adda.b. Built robust platforms for Mobile18: SMS / WAP / Video CMS / Content monitoring c. Built a strong motivated team from scratch which contributed immensely in the rapid growth of Mobile18 revenue of 30 lacs to 3.5 crore per quarter within the last 1 yr.

New Delhi Area, India

1. End-to-end Account Management: Managing IVR/CRBT Services & drive the business across all circles for Virgin Mobile GSM/CDMA & Voice Services for TATA DOCOMO.2. Responsible to generate & achieve targeted business growth numbers3. Existing products management and operations: Manage Content, vendors, promotions, Monthly Specials, Vendor Royalty Data, Customer Complaints on Tringtune, vRadio, IVR & other services for Virgin Mobile CDMA & GSM Business4. Devise & implement marketing/promotional Strategies to enhance revenue & penetration of VAS services.5. Work closely with internal teams on a daily basis to keep a track & monitor all operational activities for enhancement/updations of existing services. 6. Content Management: Procurement of content from vendors for deployment on TATA Docomo Voice Services.7. Competitive Analysis (Product, revenue, penetration and performance analysis): Analysis of all services on a regular basis and benchmark the performance against major competitions in the market.

Gurgaon, India

1. End to end ownership of VAS GPRS products, analyzing market requirements and complete involvement in the Product life cycle right from planning, conceptualization to implementation and final launch of the products.2. Revenue Centric Role: Accountable to maximize the GPRS revenues and work aggressively towards achievement of the Monthly & Annual target.3. Management of WAP properties on both B2C (wap.indiatimes) and B2B (operator decks for Airtel, Vodafone, Reliance, IdeaFresh, BPL, TTSL)4. Building & maintaining healthy external relations with operators (for product promotions), Third parties & vendors (for acquisition of contents)5. Analysis of the product performance & revenue from time to time. Monitor and analyse revenue trends in detail for proactive revenue driving initiatives. This involves review of the existing properties & devising new strategies to promote the productive products aggressively.

New Delhi Area, India

1. WAP Account management of Planet Hutch, BPL and Grameen Phone (Bangladesh) for the organization.2. Managed VAS GPRS Product – Creation of new products, enhance existing products, promotion of products on different WAP avenues.3. Front ending, building relationships, rapport with clients. Constant interaction with the clients for deck placement on Portals or WAP pushes for the WAP links.4. Gaming Manager for a span of 6 months – Acquisition of new games from different vendors, monetization of the games through different WAP platforms and supervision of the complete game activities right from procurement/in-house development of new games to promotion of them.5. Managed DP6 (Delivery Platform 6) - an STK application through which users can request for Ring tones, Operator Logos, Picture Messages, Text services.6. Managed SMS Services on 7886 short-code – Conceptualization, Planning & Launch of MO services, Supervision of existing services and taking responsibility for content decisions for the SMS Platform

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