Valerie Edmonds Email & Phone Number

Communications strategist with 20 years of big agency experience and undiminished scrappiness. My strength is connecting the dots between the new, the news, and clients to create strategic campaigns. Past client programs achieved positive results from improved perceptions to increased sales for destinations, hotels, cruise lines, cultural organizations, and consumer goods and services. Extensive crisis communications work across all phases of reputation and issues management from preparation to recovery, and smart messaging for multi-cultural, LGBTQI, social responsibility, and change management programs. Deeply experienced in business development, particularly government responses requiring a high level of detail and multiple phases of response.Experienced across all aspects of program development and execution, client counsel, team management and budget oversight.Clients: The Islands of The Bahamas, Mexico City, Pure Michigan, Hilton Head Island Bluffton Chamber of Commerce, Canadian Tourism Commission, New Orleans CVB, Royal Caribbean International, IHG, Sonesta, Lindblad Expeditions, JPII Cultural Center, Central Park Conservancy, Abbott, AB InBev, Chobani, Electrolux, ExxonMobil, Fannie Mae, Unilever, Verizon• Communications Strategy and Planning: created data-driven plans that increased client awareness, improved consumer perceptions and achieved business growth• Narrative Development and Content Creation: ensured consistent messaging across multiple channels with master messaging; created range of content (custom editorial content, speeches, press materials, digital content)• Business Development and RFP Responses: wrote RFPs that got pitch teams in the room; led responses as project manager, strong researcher in finding and framing strategic opportunity, frequent lead author for variety of new business responses; extensive work on travel-related responses including complex government RFPs• Reputation and Crisis Management: extensive experience in crisis response, post-incident recovery and issue management including air incidents, natural disasters, infectious disease, safety issues; prepared crisis manuals and plans for hotels, resorts, destinationsCompetencies: Travel and Tourism PR l Corporate Message Development I Destination Marketing l Strategic Communications l Narrative and Content Development l Media Relations l Executive Counsel l Crisis Communications l Reputation Management l Strong Writing and Editing Skills l Press Material, Speech and Byline Writing l Social Media and Digital Content Writing l RFP Writing

Listed skills include Crisis Communications, Media Relations, Public Relations, Strategic Communications, and 10 others.

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  Barnard College, Columbia University

  Political Science