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I am passionate about creating value through tech innovations, education and mentoring. My work is an interesting blend of various projects and businesses that I (co)founded in the areas of education, marketing and behavior research, computer vision and AI. Shopper Vision & Shopnosis: my high tech startups in the area of shopper behavior and marketing analytics.Smartup Valley: we are building an education ecosystem that will accelerate learning of essential business and entrepreneurship skills, helping students to build and grow their own businesses. UpFind.me: our goal is to transform humanity through personal growth education. Protech - http://protech.rs: we have a large pool of experienced computer vision and machine learning engineers that we engage with full flexibility on projects around the globe. I'll be happy to assist you in establishing the best team for your projects.Feel free to reach out and start collaboration.
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Founder And CeoShopnosisVienna, At -
Founder/CeoShopnosis Jan 2022 - PresentGhent, Flemish Region, BeShopnosis helps shopper marketing & merchandizing teams to be one step ahead of anyone else in the retail marketing arena. Shopnosis flagship product - Shopnosis.AI - is your AI Assistant for retail marketing planning. It solves the problem of wasting your budgets on ineffective campaigns by enabling you to:-Instantly test & optimize any retail marketing creative before it goes live-Monitor your category for retail marketing trends & best practices-Create up-to-date guidelines for effective retail marketing execution, customized for your brand(s) and your shoppers.Unique advantage of Shopnosis.AI: it is trained from more than 2 million shopper interactions with thousands of real marketing campaigns, in real stores during real purchases and real shopping trips.Learn more @ shopnosis.ai. -
FounderShopper Vision By Shopnosis Sep 2017 - PresentGhent, BeShopper Vision - Ghent University spin-off is a solution for quantitative in-vivo shopper analytics. We provide shopper behavior insights for brick-and-mortar stores and consumer companies. Our Store Impact solution offers a completely new perspective to in store execution. We are a unique retail analytics company driven by pure shopper centricity. We recognize challenges faced by retailers and consumer companies in the omnichannel world of 2020s.Together with our commercial partner Shopper Intelligence (www.shopperintelligence.com), we are servicing clients in Australia, UK, continental Europe and North America, our operations are global and without constraints of installing hardware or sensors in store.Shopper Vision - Store Impact provides ground truth data for:o Off location placement & maximizing opportunity to buyo Modelling effectiveness of POSMo Optimizing Planogram layoutso Understanding the real shopper journey, behaviorally describing high priority segments by connecting with loyalty card data and many moreOur metrics include:o True Conversion funnel for categories (Pass-See-Engage-Put in cart)o Floorplan hotspots & foot traffico Item source, i.e. was it picked from the main aisle, gondola end, secondary display or a countero Essential shopper journey metrics: dwell time per category/position, order of visiting or buying etco Shelf heatmaps, shopper demographics and moreOur analytics are used by companies such as Tesco, Coles, Woolworths, Fererro and Mondelez. By March 2019 we’ve analyzed more than a million in store interactions and more than 10.000 shoppers around the world.www.smartshoppervision.com -
Co-Founder/ PartnerProtech Ltd. Jun 2004 - PresentNovi Sad, RsProtech Ltd is a software development company that offers development of desktop applications for all Microsoft Windows, various Linux operating systems, web applications and applications for mobile platforms like Android and iOS.Our team has mastered the following technologies: C, C++, C++/CLI, C#, .NET, Objective-C, Java (SE&EE), JSP, WPF, ASP/ASP.NET, PHP, Adobe Actionscript, Javascript, HTML, CSS. In our work we successfully use MS SQL, MySQL and PostgreSQL databases and with our partners we can offer support for Oracle.We also have an R&D team specialized for computer vision and machine learning. Some of the solutions we developed are: - webcam eye tracking platforms,- integration of security systems (fire and intrusion detection, video surveillance, access control),- computer vision algorithms for detection and tracking of people and vehicles,- machine vision: automatic inspection and process control. -
CeoProtech Ltd. Jun 2004 - Dec 2007Novi Sad, Rs -
Researcher, Phd, PostdocGhent University Mar 2008 - Sep 2017Gent, East Flanders, BeThe focus of my research is robust real-time object detection, recognition and tracking in harsh lighting conditions, under frequent occlusions. This is a significant research field in computer vision and machine learning, important for applications in video surveillance, eye tracking, emotion and gesture recognition and many others. -
Cto And Co-FounderEyesee Increase Marketing Impact Apr 2012 - Dec 2015Ghent, Belgium, BeEyeSee is a unique technology-driven Market Research / Tech provider. We radically increase the impact of MarComms.We fuse online webcam Eye Tracking and Facial Coding to deliver unique marketing insights on quant sample sizes. We include names like Coca Cola, ASDA and ING as our clients. We work with a plethora of MR providers, too.Our studies are conducted remotely, deriving rapid, actionable, observational insights that qualify the level of appeal / emotion exhibited by respondents whilst viewing content / imagery.Projects measure the impact of advertising, (online / outdoor / TV / video) and impact Digital Strategy, Online Content Management, E-commerce, Media Analysis, Ad Effectiveness, Packaging Innovation and Shopper Marketing. They also maximise the impact of a client's marketing spend at the POP, increasing the ROI of online digital media and in-store POS and aiding the development of effective, engaging, stimulating advertising, marketing materials and online content. -
CeoTehnomobil-Protech Dec 2004 - Feb 2008
Vedran Jelaca Skills
Vedran Jelaca Education Details
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Ghent UniversityComputer Science -
Vlerick Business School -
University Of Novi SadElectrical And Computer Engineering
Frequently Asked Questions about Vedran Jelaca
What company does Vedran Jelaca work for?
Vedran Jelaca works for Shopnosis
What is Vedran Jelaca's role at the current company?
Vedran Jelaca's current role is Founder and CEO.
What is Vedran Jelaca's email address?
Vedran Jelaca's email address is ve****@****gent.be
What is Vedran Jelaca's direct phone number?
Vedran Jelaca's direct phone number is +32 9 331 *****
What schools did Vedran Jelaca attend?
Vedran Jelaca attended Ghent University, Vlerick Business School, University Of Novi Sad.
What skills is Vedran Jelaca known for?
Vedran Jelaca has skills like Machine Learning, C++, Image Processing, Management, Business Strategy, Computer Vision, Programming, Signal Processing, Entrepreneurship, Start Ups, Business Development, Leadership.
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