Mylomart is an aggregation platform exclusively for Brick & Mortar Retailers, helping them create their digital assets and sell online as well. For consumers its a search, discovery, transaction and fulfillment engine for products from offline Stores.

Benefic Media is an Integrated Business Unit in the Marketing and Digital Media space. Currently Benefic Media has three verticals. Outthink Strategies is an Integrated Marketing Solutions division, Srijanya is a creative hot shop, and Benefic Digital Solutions is an end to end Digital Solutions vertical.Being a start up, my responsibility is to keep every verticals P&L looking healthy and effecient, and keep the Brands in the pink of their health and take care of all the stakeholders i.e Investors, Clients, employees,business partners, vendors, consumers etc. and to lead by example in being, productive and build a cohesive and highly effective team

Providing Strategic Business Insights towards taking the organisation to a high growth trajectory. Working closely with the Founders in assessing upcoming Training and coaching requirements and assimilating resources to capitalise on the same.

Making Strategies for generating revenues for the company apart from the conventional print media route - Largely through event properties and 360 degree activations for clientsConceptualizing 360 degree solutions for clients to maximize their marketing objectivesPreparing the annual plan towards the targeted revenuesGenerating revenues through sponsorships for the planned initiativesEnsuring effective execution of the projects by the execution teamSetting up systems and processes for the divisionHelped the organization generate targeted revenues from the new initiatives planned and executed in the first financial year and the two quarters of FY 08-09Created and successfully executed large format properties which generated more than targeted toplines in its first year itself.

Help make the annual brand plans and marketing strategy targeted at the readers as well as the advertisersDeveloping the brand communication strategy and coordinating with the agencyResponsible for effective implementation of the brand plansPart of the core team responsible for relaunch of all HT satellite editions – Business plan, Product redesign, relaunch strategyProvide strategic support to the customer marketing team by developing sales modules, presentations and eventsDrawing brand / product / marketing strategies based on research for entering newer markets (Mumbai & Punjab)Creating marketing led programs to generate incremental revenues

Marketing & business development of K-10, the flagship product in networked learning in the digital domain.Assessment of clients problems & providing appropriate recommendations for strengthening the existing productIdentify and develop new growth opportunities for sourcing businessProviding inputs for development of new products

Developing a client base for the Holiday Timeshares productConceptualising & implementing lead generation activitiesContinuously achieved sales and collection targets and received rewards for the same