Handle the platforms like SMS, WAP, Sports & IVR. JOB RESPONSIBILITIES :• Work with Product, Business & Content teams.• Understanding Consumer behaviour & needs in the mobile space, with focus on SMS, IVR & Sports content across Hindi, English & Regional languages• Incorporating audience research insights for product development and enhanced user engagement.• Manage smooth functioning of CRBT activation.• Creating promotional OBD & SMS scripts for events like Cricket World Cup, Indian Premier League etc.,for Telecom operators.• Managing offsite vendors and partner relationships • Liaising with technology vendors for maintenance of SMS & Sports services on Telcos.ROLE IN BUSINESS PROCESS :• Responsible for Quality Assurance on Entertainment & Sports services.• Responsible for product management support• Responsible for rolling out the promotional material & product-packages for sports like Mailers & OBD’s for select Telecom operators.• Schedule activities to achieve desired objectives• Liaising with channel marketing teams for product and content promotion across Star Plus, Star Gold and Regional channels.• Taking strategic decisions on matters relating to the productSTRATEGY• Responsible to ensure timely monitor & rollout of Revenue reports of products & services across all platforms.• Responsible for timely follow - up & communication with the external vendors regarding the smooth flow & configuration of activities.• Responsible for the healthy quality check of SMS & Sports services.• Responsible for Designing and executing Call for Entry for big ticket shows across Star Network• Responsible for Managing show and product specific marketing campaigns on Mobile platforms for launch across Star Network.Handle Operator Billing & Collections• Liaising with operator's Vendor HelpDesk teams for Payments• To ensure monthly billing is done by the Finance team to the operators & to the Vendors