Transformed design creative process, design structure, design review and improved cross functional collaboration that resulted in a 30% increase in on-time delivery and 20% reduction in project costs.Streamlined day to day operations, implemented Jira/Notion/Figma, and incorporated design and agile methodologies to boost team efficiency by 3.5X and deliver projects on time.Facilitated collaboration between creative team and cross-functional partners, resulting in a 25% increase in… Show more Transformed design creative process, design structure, design review and improved cross functional collaboration that resulted in a 30% increase in on-time delivery and 20% reduction in project costs.Streamlined day to day operations, implemented Jira/Notion/Figma, and incorporated design and agile methodologies to boost team efficiency by 3.5X and deliver projects on time.Facilitated collaboration between creative team and cross-functional partners, resulting in a 25% increase in project alignment with company goals. This included coordinating & facilitating meetings, manage projects, scope being discussed and met, setting parameters to measure success etcIntroduced a Sprint System for effective project brief management, project prioritizations, and timely delivery.Provided comprehensive project reporting to stakeholders, ensuring transparency and alignment with organisational goals.Boosted team morale by 25% through formal coaching of 107 members, enhancing project cycle and planning effectiveness.Resourcing of UX design, visual design, user research & copy writer to ensure maximum efficiency and reviews key project decisions, strategy and thereby driving impactful usercentered design solutions and user experienceDelivered large-scale programs and projects with strong conflict resolution and negotiation skills, leading in an environment of ambiguity with diverse partners, and being the checkpoint for all design projects Show less

Directed the successful execution of diverse range of projects, collaborating with distributed teams across multiple time zones, resulting in a 20% improvement in project efficiency. Coordinated seamlessly with internal stakeholders, including Design, Copy, engineering (Quality Assurance, and Accessibility), while also managing external stakeholder relationships. Managed marketing solutions across diverse platforms, such as Target.com, social media, and Target-owned channels, achieving a 15%… Show more Directed the successful execution of diverse range of projects, collaborating with distributed teams across multiple time zones, resulting in a 20% improvement in project efficiency. Coordinated seamlessly with internal stakeholders, including Design, Copy, engineering (Quality Assurance, and Accessibility), while also managing external stakeholder relationships. Managed marketing solutions across diverse platforms, such as Target.com, social media, and Target-owned channels, achieving a 15% increase in campaign reach and engagement. Implemented robust digital asset management practices, leading to a 25% improvement in transparent billable hour records, enhanced budget tracking, optimized resource allocation, timelines setting, project prioritisation based on impacts and consistent on-time project delivery• Full-filled the objective to arrive at creative solutions that focuses on both guest experience in Target, & our advertiser's business experience. • Suggesting Rich Media deliverable to be included in the media plan that would enhance campaign reach and better utilization of budget•Preparation of project schedule and ensuring the deliverables are submitted within the committed deadlines •Pre & Post campaigns analysis using project management softwares •Digital asset management and ensuring the safe recording of all works •Independently leading the troubleshooting of complex issues surfacing during the campaign life-cycle.•Participating in both internal and advertiser-facing business reviews and providing insights that impact teams cross-vertical and cross-locale.•Sourcing of licensed imagery, music, and typography •Have experience in tools & softwares such as MS Office, Photoshop, HTML5, Salesforce, Asana & Trello.•Checking creative deliveries for errors and compliance with Facebook Ads Policy (Instagram Ad), Snapchat, Pinterest etc • Stakeholder management• Project scheduling & Prioritization • Brief documentation with well researched inputs Show less

As a client servicing manager, my main role was to manage, maintain and strengthen key customer relations. I was also responsible for developing and executing cross-functional Marketing campaign for the clients. Worked on in-house brands of online retail chain-Myntra (Anouk, Dressberry, YK, Mast & Harbour, Roadster) and Amante-Lingerie brand. • Managed, maintained and deepened Key client relationships• Responsible for developing and executing cross-functional Marketing campaign for… Show more As a client servicing manager, my main role was to manage, maintain and strengthen key customer relations. I was also responsible for developing and executing cross-functional Marketing campaign for the clients. Worked on in-house brands of online retail chain-Myntra (Anouk, Dressberry, YK, Mast & Harbour, Roadster) and Amante-Lingerie brand. • Managed, maintained and deepened Key client relationships• Responsible for developing and executing cross-functional Marketing campaign for the clients. • Product and digital asset development & management with a focus on customer experience and customer journeys. • Created digital marketing strategy by analyzing the client’s brand, business, culture and competition. • Increased brand awareness and lead generation through Facebook Ads, Instagram Ads, YouTube ad and web analytics• Audience acquisitions & increase of follower base were done through data analytics and usage of various tools. This not only helped in audience acquisition, but growth (in-sales & brand popularity) and effective segmentation to drive value for the brands• Assisted creative team, media, technical team & analytical team in better understanding of the brand & its requirements, hence creating thought provoking campaigns that meets the brands objective. This was done through proper communication, well written creative brief and clear documentation of schedule• Ensured that campaign ideas are signed-off at the earliest by the decision makers• Vendor Management: Managed & Executed work with external vendors such as video production team, stop motion video team, freelance workers etc. This also includes contract negotiations and documentation • Documented and maintained budget approvals, retainer payments, freelance work payments, as well as coordinated work with operations & finance department Show less

Media solutions, sales promos, space selling, key accounts management, event activation.Augmenting the Business• Relentless quest for market share expansion while meeting targets and expanding TOI’s BFSI vertical in Bangalore.Management of TOI Clientele Base• Imparting a holistic client servicing approach for all their marketing needs through Print medium, Radio, Virtual activations, Visual medium and On-Ground activations. Synchronize • Smoothly coordinating the efforts… Show more Media solutions, sales promos, space selling, key accounts management, event activation.Augmenting the Business• Relentless quest for market share expansion while meeting targets and expanding TOI’s BFSI vertical in Bangalore.Management of TOI Clientele Base• Imparting a holistic client servicing approach for all their marketing needs through Print medium, Radio, Virtual activations, Visual medium and On-Ground activations. Synchronize • Smoothly coordinating the efforts of the Internal Scheduling Team and the Creative Team, right from bringing life to an idea to the final positioning of the ad. • Working with the IBCE team to meet the on-ground requirements of the client.• Building Sales Strategies through in depth analysis of Tam & Adex dataTwo Pronged Results• Critically analyzing facts and creatively generating remarkable results for both the client and the agency.• Responsible for positioning & development of RIS (Response Integrated Solutions Department)• Role constituted of Key BFSI (banking Financial Services and Insurance) accounts within Bangalore division • A commendable target of Rs. 12cr was achieved within the first year of joining Show less

An intensive study on the buying pattern and consumption of dairy products among the customers of Annamallai Communication- an authorized Britannia distributor in Chennai.