Veena R. Email & Phone Number

Montclair, New Jersey, Us

Instructed Statistics Recitation class to 120 undergraduates, providing personalised support & evaluating coursework according to university standards.

Bedminster , New Jersey, Us

• Analyzed business requirements & specifications, QVD files for data ETL process & developed QlikSense dashboards.• Collaborated with business stakeholders to execute a Power BI Proof of Concept (POC), effectively demonstrating the viability of ad-hoc reporting and enhancing the organization's data analytics toolkit.

Montclair, Nj, Us

Provided academic support to over 180 undergraduate students in a Statistics course, collaborating with professors on research projects involving survey design, data collection, validation, & reporting using Qualtrics.

Minneapolis, Minnesota, Us

• Optimized a Marketing mix model for spending across channels which increased user retention by 30%. • Tagged & managed to report for 250 brands’ digital assets to collect footprints & understand consumer behavior. • Created an API-based tool that eliminated 80% of the effort needed for uploading Line Items in Google Ad Manager.• Automated data retrieval from Google Analytics & build reports, reducing report turnaround from 2 hrs. to 10 mins.• Created a tool using Python to extract ingredients from recipe pages, saving 6 hours per report through automation.• Utilized Google Data Studio & Tableau to design and develop actionable dashboards that provided real-time insights into website performance and user behavior, resulting in a 70% reduction in a manual effort.• Played an active role in building the data pipeline, storage patterns, & access methods for the eCommerce Data.

Dublin 2, Ie

• Identified gaps in KPIs & implemented enhancements that improved decision-making & saved 10hrs/week.• Automated weekly/monthly/quarterly reports which resulted in an efficient workflow & saved 60% of the time. • Identified opportunities through A/B and multivariate testing, resulting in a 20% increase in new user registrations.