• Develop and implement effective SEO strategies to increase website traffic and improve search engine rankings, resulting in a significant boost in online visibility and customer engagement.• Implement technical SEO best practices, including website architecture optimization, meta tag and schema markup optimization, and page speed improvements.• Establish and monitor SEO KPIs, including organic search traffic, keyword rankings, and conversion rates, to track performance and make data-driven decisions to continually improve website visibility and drive business growth.• Develop and execute a comprehensive digital marketing plan with a focus on generating quality leads and driving revenue. Managing a budget of around 1 to 5 lakhs per month.• Run multiple campaigns across various online platforms, including remarketing campaigns, to maximize customer acquisition.• Identify and leverage new online channels for lead generation and customer acquisition to expand reach and opportunities.• Optimize campaigns continuously, utilizing data analysis and insights to improve performance and meet key metrics.• Demonstrate strong leadership skills by effectively handling a team of 12 SEO specialists, Digital Marketing specialist, content writer, graphic designer providing guidance, coaching, and performance feedback to ensure the successful execution of SEO, SEM, SMM strategies and achieve team goals.Key Achievements:• Implemented targeted PPC campaigns that resulted in a 40% increase in lead generation.• Optimized ad copy and landing pages to improve click-through rates (CTR) and conversion rates, leading to higher-quality leads.• Conducted thorough keyword research and utilized advanced targeting options to reach the most relevant audience, increasing the campaign's effectiveness.• Monitored and analyzed campaign performance using analytics tools, making data-driven optimizations to maximize ROI and lower cost per lead (CPL).

• Plan and execute digital marketing campaigns with a budget of 15 to 20 lakhs, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.• Design, build, and maintain a social media presence across all channels to enhance brand visibility and engagement.• Measure and report performance of all digital marketing campaigns, analyzing ROI and KPIs.• Implement a content-driven SEO strategy that increased site visits by 200% in 8 months, resulting in a 65% increase in total sales.• Create and execute effective social media campaigns, utilizing innovative videos, photography, and other assets for effective storytelling.• Collaborate with internal teams and external agencies to optimize landing pages, user experience, and campaign effectiveness.• Coordinate with CRM team to analyze inbound calls and leads generated through SEO, search engine ads, and social media ads.

• Coordinate with vendors for various promotional activities and develop marketing materials for branding and promotion.• Manage website development, including design and content management using Magento and WordPress platforms.• Implement email campaigns, WhatsApp campaigns, and advertising in newspapers to drive customer engagement.• Conduct medical conferences and workshops across India, booking stalls and preparing marketing objectives and budgets.• Maintain marketing data and reports, analyze competitor failures, and participate in CME programs and workshops.

• Coordinate with senior vice president to determine marketing objectives and prepare monthly and annual budgets.• Plan and execute marketing activities in line with the company's growth plan, including media planning.• Manage leads and contests, prepare marketing reports for top management, and oversee website management and optimization.• Run various marketing campaigns, including text, display, and video advertising, as well as social media campaigns.• Utilize PPC, SEO, and social media techniques to enhance brand visibility and customer acquisition.

• Managed marketing, sales, vendor management, logistics operations, and inventory using Magento and WordPress software.• Coordinated with teams to ensure timely deliveries and maintained relationships with retailers and customers.• Led SEO optimization efforts, including keyword research, on-page and off-page optimization, and link building.• Utilized various marketing tools and platforms, such as Google Analytics, SEMrush, and social media tools, for data analysis, reporting, and campaign optimization.