As an Accidental Marketer, I launched Sweet Karam Coffee's online website in 2015 and have since scaled it multifold as Head of Marketing. At SKC, we're taking the taste and tales of South India to the globe via Janaki Paati, reimagining and repositioning South Indian snacks with 100% clean label ingredients, challenging legacy brands.I recently scaled our D2C website 3X in 6 months with strategic content marketing and optimized ROI. Now, I'm spearheading our Quick Commerce initiatives on Instamart and Blinkit, targeting a 50Cr business within a year, driven by brand love over heavy marketing investments. We're planning to build a 1000+Cr revenue mass brand over the next few years while always keeping it clean.If you are passionate about the brand and interested in joining our purpose, reach out at raghav@sweetkaramcoffee.in