1. Project Briefing [10%]- Supplier Briefing Sessions: Attend initial discussions to gather key information.- Identify & Analyze Requirements: Collect and analyze all necessary data for project preparation.2. Brainstorming [30%]- Market Research: Study market trends, product details, market shares, target audiences, and competitors.- Concept Initiation: Develop the main concept, communication strategy, and campaign message before brainstorming.- Inspiration Sharing: Share ideas for execution, thematic designs, technology solutions, and performance concepts.- Time Management: Efficiently manage time to meet deadlines, even with multiple projects.3. Negotiation [10%]- Sponsorships: Secure sponsorships from local and international suppliers, covering at least 20% of container shipments.- Promotion Plans: Develop custom promotion plans and coordinate demonstration slots with suppliers.4. Execution [20%]- Campaign Content Creation: Create and oversee all campaign content, including screenplays and scripts.- Department Coordination: Collaborate with relevant departments to achieve desired outcomes.- POSM Support: Enhance POSM copy related to the concept.- Digital Content Planning: Plan digital content aligned with the project’s concept (e.g., teaser posts, social media minigames).5. Proposal & Presentation [30%]- Strategy Finalization: Finalize communication strategies and campaign structures.- Proposal Preparation: Create detailed PowerPoint proposals with concept descriptions, rationale, and campaign structure.- Content Supervision: Oversee and refine all conceptual content for performances and activities.- Quality Control: Ensure timely and quality delivery of proposals.- Bilingual Presentation: Present the concept and strategy to clients fluently in both English and Vietnamese.

- Managed social media content for the coffee shop, ensuring consistent and engaging posts on the Fanpage.- Created brand-aligned content tailored to the F&B target audience.- Produced high-quality photos and videos showcasing products, atmosphere, and events.- Brainstormed and contributed innovative ideas for activities and events with the team.- Supported marketing campaigns, using content to boost customer engagement and loyalty.- Stayed updated on F&B industry trends and social media best practices to refine content strategy.- Monitored social media metrics to assess content effectiveness and make data-driven improvements.- Engaged with followers, responding promptly and professionally to foster a positive online community.

- Crafted engaging content for the restaurant's Facebook page, spotlighting culinary offerings, ambiance, and events, leveraging F&B industry expertise.- Collaborated with marketing to produce compelling promotional materials, aligning with current trends.- Stayed abreast of F&B industry developments through active research, integrating insights into content strategies.- Ensured content resonated with the target audience and aligned with brand values.- Adapted content for various channels, maintaining consistency and effectiveness.- Contributed innovative ideas to enhance online presence and drive engagement.- Ensured quality and compliance with brand guidelines.- Analyzed metrics to refine strategies and optimize engagement.

- Content creation and photo shoot planning.- Improving communication with Korean owners.- Enhancing social media advertising and promotion skills.