Carlos Vega Email and Phone Number
Formed in the traditional realm of journalism, my journey has seamlessly transitioned into the digital landscape over the years. This evolution was driven not only by the necessity to stay current but also by my deep-rooted fascination with technology. The convergence of my steadfast dedication to journalism and my fascination with content strategies has sparked an enduring aspiration to lead the charge in pioneering content generation, distribution, and promotion techniques. Combined with my deep-seated affinity for emerging technologies in media and marketing, this drive fuels my commitment to stay at the vanguard of innovation.With an extensive span of 25 years in the professional arena, I've had the privilege to collaborate and contribute to prominent print media entities like Mexico's Reforma and El Universal newspapers, along with Rolling Stone Magazine México. In the digital realm, my experiences have encompassed renowned media companies such as Televisa, Univision, Terra Networks, and Sony Pictures Entertainment.Embarking on my journey with Marsh in May 2016, I assumed the role of Head of Digital Marketing for Latin America. Marsh, a pioneering global leader in insurance brokerage and risk consulting, has afforded me the opportunity to delve into captivating and impactful realms. These areas include multifaceted risks spanning politics, technology, cybernetics, environment, finance, and more. The ripple effects of these risks extend beyond our clientele and the company's business trajectory, reverberating throughout society. It's within this landscape that the diverse content across our digital platforms takes shape.Since joining Marsh, I've encountered and conquered challenges, such as crafting digital, content, and social media strategies from the ground up. The resonance of these strategies has been felt on a global scale within the organization. Additionally, I've been instrumental in nurturing the regional marketing team, a journey that has seen it burgeon from three members to a formidable 20 over the course of seven years.My current purview encompasses the management of 18 websites across Latin America, as well as supervising the strategy and implementation of email marketing campaigns. I actively collaborate in the ideation, execution, and implementation of campaigns, designing and executing customer journeys that guides users from initial interest to engagement to sales.
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Vp, Head Of Digital Marketing For Latin AmericaMarsh LatinoaméricaMiami, Fl, Us -
Vp, Head Of Digital Marketing For Latin AmericaMarsh Latinoamérica May 2016 - PresentOo -
Regional Programming And Editorial Manager LatamSony Pictures Entertainment Oct 2014 - Mar 2016Culver City, Ca, Us• Program Crackle.com and syndicated implementations of channel • Curate a content offering of movies, television and original programming tailored for the Crackle audience.• Create editorial copy in line with Crackle tone and style guidelines• Provide direction for all content releases on Crackle• Coordinate and supervise Social Media campaigns for editorial and/or marketing projects• Maintain master programming grids and editorial calendars• Create high value programming stunts and packages for premium advertiser integration• Analyze success of programming initiatives and make recommendations for future pick-ups• Collaborate with Crackle programming team from home office to align programming strategy.• Provide programming direction for Crackle launches on new platform implementations and work with multiple teams to hit go-live dates• Manage two programming coordinators• Collaborate with online and mobile distribution teams to develop programming stunts across partners based on content release strategy• Forge and manage relationships across all SPT digital operational teams (distribution, operations, legal, ad sales, marketing, rights clearances, public relations) to ensure network is running smoothly• Work closely with marketing to evolve the Crackle brand. Support development of marketing plans and promotions. -
Managing EditorTerra Jan 2014 - Sep 2014São Paulo, São Paulo, Br• Responsible of the editorial and social media strategy of Terra USA• Find potential partners and establish strategic alliances that are suitable for the site• Implement balance between audience needs, financials and company philosophy • Support in provisioning US content to Latam and external partners• Deliver new and creative ideas and treatments that show a strong understanding of current and future digital trends, and capture users’ attention.• Participate in the definition and implementation of the editorial strategy of Terra properties such as Terra Live Music• Lead a daily editorial meeting and establish a content lineup based on programming and marketing priorities that drive usage and deliver on revenue targets• Permanently monitor the traffic of the site and create packages that follow the interest of the Hispanic audience in USA. • Participate in cross-functional team leads and process meetings to promote and integrate best practices and processes for online content management.• Monitor SEO, SEM and PPC practices• Create and implement a yearly editorial calendar for the editorial and sales team -
Senior Editor Homepage/Special ProjectsTerra Jul 2012 - Jan 2014São Paulo, São Paulo, Br• Responsible of the Terra USA homepage, both in Spanish and English• Responsible of the planning, launch and managing of Terra Hombre on June 1st 2013. The channel is dedicated to those things that men care most about, namely: women, gadgets, technology, cars, sports, music, movies, trends, fitness, etc. The Hombre channel is regional with presence in eight countries.• Lead a daily editorial meeting and establish a content lineup based on programming and marketing priorities that drive usage and deliver on revenue targets• Permanently monitor the traffic of the homepage • Use content management system (CMS), Omniture, HTML programming and other tools for publishing duties.• Monitor SEO, SEM and PPC practices• Create and implement a yearly editorial calendar for the editorial and sales team• Manage an editorial team of three people, one headcount in Miami and two freelancers in Colombia• Write a music blog with presence and promotion in 10 countries
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Music DirectorUnivision Online Jun 2011 - Jun 2012Miami, Florida, Us• Responsible of the creation, planning, launch and managing of the first UIM Music franchise InStudio.• Responsible of the creation, development, launch and managing of the second UIM Music franchise On The Road.• Establishing and managing relationships with partners such as iTunes, Gracenote, Vevo, Televisa and Batanga.• Planning, development, launch and managing of the Univision Emerging Networks music sites of Telehit and Bandamax.• Work closely with Technology, Promotions, Sales, Marketing, Design and Business departments on implementing compelling new products on time.• Daily use of Omniture, Intranet and Google Analytics.• Create promotions to drive web traffic. -
Music EditorUnivision Online Jan 2005 - May 2011Miami, Florida, Us• Promoted to the Music Editor position in October of 2005.• Responsible for the launch of the Music channel in January of 2006.• Increased the traffic of the Music channel in 120%.• Creation, development and launch of the acoustic sessions En Directo.• Coordinate the development of the sites and coverage of Premio Lo Nuestro, Premios Juventud and Latin Grammy.• Application of SEO practices within web properties to maximize traffic growth.• Managing a team of four people, two in Miami and two in Mexico City.
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Associate EditorUnivision Online Jul 2003 - Dec 2004Miami, Florida, Us• Hired as Associate Editor of the Entertainment channel in charge of the Music sub-channel.
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Editor/ColumnistEl Universal C.P.N. Jun 2003 - May 2007Mx• Author of the column Route 66 from January 2006 to February 2008.• Managing relationships with record labels, managers and promoters. • Creator, editor and writer of the weekly music supplement La Pared from June 2004 to December 2005. -
WriterRolling Stone Apr 2003 - Jun 2004New York, Ny, Us• Interviews with international music artists. Writer of CD and concert reviews. -
EditorEsmas.Com Apr 2000 - Mar 2003Distrito Federal, Mx• Editor of the Music channel.• Managing a team of three people.• Managing relationships with record labels, managers and promoters.• Participant in the launch of EsMas.com in April 2000. -
WriterGrupo Reforma Sep 1997 - Feb 2000Monterrey, Nuevo Leon, Mx• Associate editor of the weekly music supplement Decibel!• Interviews with international music artists. • Writer for the Entertainment section.
Carlos Vega Education Details
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Universidad Nacional Autónoma De MéxicoJournalism
Frequently Asked Questions about Carlos Vega
What company does Carlos Vega work for?
Carlos Vega works for Marsh Latinoamérica
What is Carlos Vega's role at the current company?
Carlos Vega's current role is VP, Head of Digital Marketing for Latin America.
What schools did Carlos Vega attend?
Carlos Vega attended Universidad Nacional Autónoma De México.
Who are Carlos Vega's colleagues?
Carlos Vega's colleagues are Manuel Vaz D.a Fernandes, Gorgina Dalley, Anchal Khare, Roberta Miranda, Maya Benmouffok, Kuat Irubayev, Emma Huang.
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