I'm creating a Trade Promo Management & Optimization System (TPM&O) — a crucial tool for FMCG companies, which aids in better managing the promotional portfolio and maximizing its profitability.The product assists in:- Budget Optimization: Analyzes the efficiency of campaigns, helping to conserve resources.- Real-time Analytics Insights: Quick response to shifting market trends.- Team Coordination: Enhances inter-departmental collaboration.- Better Promotion Forecasting: Provides promotional recommendations using AI and ML.- Process Standardization: Implements uniform standards for trade promotions.- Enhanced Retailer Interaction: Strengthens partnership relations based on data.

1. Development of an IT platform for renting construction machinery - Initiated and created a product platform for the rental of construction machinery- Built key business processes (customer contact, CRM setup, sales department training)- Implemented User Research to validate hypotheses of the key value of the product- Assembled a product team, was in the role of hiring manager2. Development of the new Severstal Retail business segment- Created a new product development strategy- Conducted CustDev of clients, created CJM, personas, tested hypotheses on product development- Organized the effective work of a team of 8 people on the SCRUM approach3. Launch of a new type of product "Analog of stainless steel" on the market- Launched an innovative product to the B2B metal market by building product distribution- Established partnerships with three major distributors- Provided Product/Market fit verification by collecting feedback from 30 B2B clients4. Implementation of a project to reduce costs by digitalizing production- Organized a new operational process that unites 7 metallurgical production workshops- Created a calculator of alloyed scrap, which provided a cost reduction- Conducted CustDev of 15 users among the production staff

- Developed a strategy for the customer of the gas station retail chain "Gazpromneft"- Initiated and implemented a category project in the client's retail chain that increased EBITDA from customers - Developed a growth strategy for a “Vending” sales segment

- Launched to the market a boxed solution of the electronic document management system - Initiated and developed telemarketing automation, which reduced the process in time by 6 times- Initiated and developed a telemarketing activity analytics system on a dashboard in Power BI

- Developed training materials for 400 users of the SAP system- Tested 50 employees for knowledge of the SAP system, which increased their efficiency- Organized a training on Power BI, in which more than 60 specialists were trained