We create interiors, retail concepts, brands, product design and art installations.

Lead and champion for innovation, entrepreneurship and concept development at Rosewood Hotel Group. Shaping and defining what’s next in hospitality through research, development, open innovation, design and culture.With a dedicated project team and company leadership we co-create new hospitality business models, brands, guest experiences and prototype the urban hotel of tomorrow. Global changes in consumer needs, technology and urbanisation call for new approaches to travel, living and… Show more Lead and champion for innovation, entrepreneurship and concept development at Rosewood Hotel Group. Shaping and defining what’s next in hospitality through research, development, open innovation, design and culture.With a dedicated project team and company leadership we co-create new hospitality business models, brands, guest experiences and prototype the urban hotel of tomorrow. Global changes in consumer needs, technology and urbanisation call for new approaches to travel, living and working and a focus on optimisation of square meters and democracy of space. Areas include co-living, micro apartments, mixed-use development, retail, health and wellness, food & beverage, community building and arts.* Research and development* Concept development* Branding* Prototyping* Real estate development* Value creation Show less

Rethinking footwear. Minimalist edits of classic silhouettes. Created in Berlin.www.so245.com

Lead for the integration of loyalty and distribution services for the merger between Design Hotels™ and Starwood Hotels & Resorts. Starwood acquired a majority stake in Design Hotels™ to maximise value and synergies between both entities. As part of these efforts, distribution channels through Starwood digital and voice booking channels were integrated. In addition we integrated 150+ independent member hotels of the Design Hotels™ portfolio into Starwood's loyalty program. *… Show more Lead for the integration of loyalty and distribution services for the merger between Design Hotels™ and Starwood Hotels & Resorts. Starwood acquired a majority stake in Design Hotels™ to maximise value and synergies between both entities. As part of these efforts, distribution channels through Starwood digital and voice booking channels were integrated. In addition we integrated 150+ independent member hotels of the Design Hotels™ portfolio into Starwood's loyalty program. * Inter-company relationship with Starwood and later Marriott International* Creation of business model, business development and integration of Design Hotels properties* Lead the integration effort with full P&L responsibility and managed the integration team* Performance monitoring, optimization and compliance* People development, systems migrations and property change managementDesign Hotels™ represents and markets a curated selection of over 300 independent hotels in 50 countries across the globe. More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an "Original," someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design and architecture. Show less

Launched and operated EXKi in The Netherlands under a master license with EXKI S.A. EXKi is a Belgium-based health food concept that offers high quality and predominantly organic food in a fast and dynamic environment. EXKi now has over 100 restaurants spread across Belgium, France, Italy, Luxemburg, and The Netherlands.

Portfolio management - strategically plan the optimization of the EAME owned, leased, managed, and franchised hotel portfolio with Operations, Brand Management, Finance, Development and Legal leaders and to ensure strategies are enacted. Focus areas vary from any management/franchise contract at risk, owner conflicts, hotel terminations, contract re-ups to work outs.Franchise support - Improve and maintain a sustainable franchise support structure for EAME franchise hotel portfolio to… Show more Portfolio management - strategically plan the optimization of the EAME owned, leased, managed, and franchised hotel portfolio with Operations, Brand Management, Finance, Development and Legal leaders and to ensure strategies are enacted. Focus areas vary from any management/franchise contract at risk, owner conflicts, hotel terminations, contract re-ups to work outs.Franchise support - Improve and maintain a sustainable franchise support structure for EAME franchise hotel portfolio to (i) ensure they leverage on all available Starwood revenue generating initiatives and comply with both operational and brand standards and (ii) maintain business relationships with our franchise partners. Show less

Franchise Operations Support, Financial Planning and various projects in Operations and Owner Relations

Project Management, Six Sigma Black Belt, Financial Control of Project Benefits.

Project Support, Logistical Coordination, Operational KPI Support.

Supply Chain Management, F&B Concept Operations and Support

Cultural Representation, UN and World Bank Representation.