With 20 years experience in IBM, I lead design, technical marketing, and product management teams in IBM. As Head of the IBM China Design Studio, I grew and led a world-class team up to 120 professionals, achieving outstanding results across more than 100 IBM products. I initiated the Asia Pacific Design Research Center to leverage user and market insights, enhancing product performance and go-to-market efficiency. I successfully initiated and lead the go-to-market program for IBM Z software in APAC and Japan, achieving a significant increase in revenue share in these regions from 2021 to 2024. My leadership in advancing Enterprise Design Thinking has impacted over 5,000 professionals across AP and China, earning recognition for our studio as one of IBM's premier design hubs.I specialize in designing and building growth products through comprehensive research and innovative product design, transforming concepts from 0 to 1. My focus on enhancing sales-led and product-led growth models has led to the development and execution of effective technical marketing strategies within the digital go-to-market funnel.I am passionate about driving innovation and collaboration to achieve exceptional business outcomes. Let’s connect to explore new opportunities and drive success together!
-
Ceo And Co-FounderVela StudiosShanghai, Cn -
Product Manager For Apac And JapanIbm Jan 2021 - PresentShanghai, China- Form the product marketing management team in AP and lead sales support/enablement, product marketing, and customer engagement activities for Z Software in APAC and Japan. - Lead a group of product managers and design researchers to drive the go-to-market of zSystems Hybrid Cloud and Application platform software in APAC and Japan. - Evaglize new offerings, enable and engage sellers, trigger new pipelines, accelerate exisiting opportunities, and remove sales blockers, etc.- Help APAC and Japan outperform other IBM major markets in revenue growth. - In 1H 2024, helped IBM close two multi-million 1st software deals through GTM activities such as roadshow, webinar, sales enablement,etc.- Initiate and build the first “Design + GTM Product Management + Tech Sales” collaboration model for IBM. - Build the 1st and the only webinar platform in APAC and Japan for IBM, which evangelize IBM’s latest products and technologies to IBM sales, business partners, and customers weekly. - Share the best practices and replicate the success of products/solutions across four geos.- Initiate and build a LLM AI application for sales, which saves over 10000+ hours sales effort every year. -
Program Director Of Z Software Design And Content DesignIbm Jan 2016 - PresentShanghai• Built the best-in-class content design team in IBM• Build up the Z UX design team in China from scratch, and the team are redeemed as the top in IBM.• Thought leader in methodology – Content Strategy• Innovation in content initiatives: Web Analytics in digital engagement, Product Marketing, content pattern, SEO, content visualization, etc. • Initiated the Z Software ID Transformation Journey and has successfully transformed the traditional ID to Content Design.• Defined IBM Z content strategy guidelines and successfully apply to all mission projects in IBM Z. • Effectively expanded the working scope and impact from Adopt only to the whole buyer’s journey. • Lead content design team to become one of a key leaders in IBM Z digital engagement in the background of Covid-19.
-
Studio Director Of Ibm China Design StudioIbm Jul 2015 - Present• Grew IBM Studios Shanghai from a new studio into an award-winning Studio in IBM; Regarded as the best culture studio by IBM Design. • BuiltI IBM APAC Design Research Center, to help IBM understand and get actionable insights from the user diversity and market viability of the business in AP and China. • Led the team IBM Design Thinking to thousands of internal IBMers and external clients, including IBM key customers and IBM IA teams in AP, GCG, and Japan. • Built up the new design missions for IBM Cloud and Cognitive Software, Z Software, and Z as a service in China. • Built up a new studio in IBM Beijing
-
Executive Assistant To Gm Of Ibm Gts GcgIbm Oct 2020 - May 2021- Developmental position, shadowing General Manager of IBM Global Technology Services in IBM Greater China Group- Providing ‘Chief of Staff’ style support to the leader to manage a multitude of activities involving research, analysis, stakeholder management and communication- Providing own unique insight to the leader and others
-
Manager, Content Design, China Development LabIbm Mar 2013 - Jul 2015Shanghai City, ChinaResponsible for leading information development for IBM middleware and Bluemix products in IBM China Development lab.
-
Team Lead And Advisory Content Designer, China Development LabIbm Nov 2004 - Mar 2013ShanghaiRegarded as the Top content designer/technical writer in IBM China by the WW labs.
Jie Zhu Education Details
-
Electronic Science And Technology -
Business Administration And Management, General
Frequently Asked Questions about Jie Zhu
What company does Jie Zhu work for?
Jie Zhu works for Vela Studios
What is Jie Zhu's role at the current company?
Jie Zhu's current role is CEO and Co-founder.
What schools did Jie Zhu attend?
Jie Zhu attended Fudan University, Management School Of Fudan University.
Who are Jie Zhu's colleagues?
Jie Zhu's colleagues are Pascal Tardy, Bitan Basu Roychowdhury, Ahmed Samy, Mba, Cpim, Yasir Sibtain, Jason Gao, Neeraj Rathod, Suresh Kumar Sahoo.
Not the Jie Zhu you were looking for?
-
1hotmail.com
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial