Craig Velez Email & Phone Number

Waldwick, New Jersey, United States

Board member for the football and cheerleading association for Waldwick and Midland Park Football and cheer and I have been a coach for 3 years as well. Our board helps shape the football and cheerleading program and make the decisions on its behalf. In addition to being a head coach of one of our teams I personally oversee all matters regarding game-day operations including snack stand sales, staffing, set up and P/L, field set up and organizing the training staff for game days.

New York City Metropolitan Area

New York City Metropolitan Area

New Jersey, United States

New York City Metropolitan Area

Greater New York City Area

Publisher Sales, Find New Revenue Opportunities, Contract Negotiations, Problem Solver, Client Presenter, Industry Conference Attendant and ofter Herder of Cats

Greater New York City Area

• Head of lead generation, sales presentations, and client relationship management• Owned the HBMP platform from a sales, product, and client service perspective• Grew live clients 75% in six months• Padded future client pipeline 150%• Managed a sales and client service team, five direct reports in total• Developed business and go-to-market strategies of new products in collaboration with CEO• Negotiated and executed MSA with clients• Conceptualized and implemented additions and enhancements to the existing product with internationally-based Product team • Educated new clients on integration process and assist with client services• Stayed abreast on current technology being utilized in the space

Greater New York City Area

• Actively sought out Publishers who would be able to benefit from our product• Secured meetings and pitched client on product offerings• Negotiated and executed MSA with clients• Conceptualized and implement additions and enhancements to the existing product with internationally-based Product team • Educated new clients on integration process and assist with client services• Stay abreast on current technology being utilized in the space

Greater New York City Area

• Sourced and developed relationships with top tier U.S. based publishers with the intent to integrate them to the Sonobi platform• Pitched the Sonobi value proposition to top tier publishers and their leadership team• Account Managed publisher relationship post-integration• Worked with Managing Director of Sonobi UK/EMEA to deliver the Sonobi value prop to international Publishers• Sourced and serviced potential partnership opportunities for Sonobi and our publishers• Worked with Demand sales team to generate revenue from Agencies and Trading Desks• Worked with publishers to offer product enhancements and up-sold them on enhances product features• Solicited product feedback from publishers and communicated it to our product team for evaluation

Greater New York City Area

• Met with prospective clients, pitched them on company product and provided a working Demo of our platform• Worked with clients to take them through the integration process, pre-sales to post sales• Negotiated, set up, monitored, and optimized PMP deals with buyers and publishers• Account managed publisher relationships from pre-to post-integration, with emphasis on High Value clients• Maintained client relationship, grew revenue and upsold on product updates • Collaborated with Managing Director of Sonobi UK/EMEA to develop an international go-to-market strategy for Sonobi• Assisted the Sonobi UK/EMEA to develop, set up and manage global deals with international buyers• Met goals each of the previous 3 quarters • Educated clients on the integration process, pre-sales to post-sales, and provided strategies to best maximize revenue• Worked with Product team on how to update product to better fit client needs• Trained sales staff on Publisher and Agency priorities to better optimize their sales strategies• Worked with Publisher sales staff on how to sell PMPs to agencies using Sonobi technology• Project managed implementation with internal engineering teams and client facing developer teams

Greater New York City Area

• Owned all relationships with DSP, SSP, Agency Trade Desks and Network partners and maximized yield from all demand sources via demand analysis and optimization (increased revenue and eCPM by 22% during tenure)• Exceeded 2015 sales goal by 25%• Established relationships with industry’s largest Agency Trading Desks such as Cadreon, Xaxis, Accuen and Amnet• Sourced, maintained and optimized Private Marketplace deals across the TMBI Network• Established, maintained, and grew relationships with programmatic partners in order to expand video, mobile and display revenue• Educate Sales staff on the Programmatic landscape and company’s programmatic offerings• Attended client sales meetings to present TMBI’s programmatic PMP capabilities• Work in tandem with Sales to create go-to-market message relaying company’s value proposition and grow Programmatic Direct revenue • Presented results to internal account teams and clients, and suggested and implemented ongoing ideas for improvement• Analyzed potential new business partners and negotiated terms of contract• Implemented and maintained new programmatic stack to enhance Private Marketplace performance for clients• Maintained all reporting and analysis of programmatic revenue and reported weekly to C-level executives• Trained new hire for Reader’s Digest Canada and helped manage Canadian programmatic business

Greater New York City Area

Plan and buy programmatic audiences based on outlines client targets and objectivesCreate and deliver presentations to clients regarding proposed campaign architecturesManage RTB platforms, and create and deliver the necessary tagging & tracking elementsWork closely with the rest of the digital media planning, implementation and reporting/analytics teams to insure client success through ongoing media and creative optimizationWork beyond the core programmatic focus on SEM (Google Adwords) as well as PPC management platforms specific to online recruitment marketingPresent results to internal account teams and clients, and suggest and implement ongoing ideas for improvement

Greater Boston Area

-Responsible for managing a team of seven directly reporting Campaign Managers-Oversee pre- and post-sales procedures such as assessing client needs, marketing objectives, backend metrics, collecting and trafficking creatives, troubleshooting, reporting, forecasting, and billing-Involved in the adoption of new yield manager tools and order management systems-Instrumental in ad server migration of over 5,000 flights, coordinating deadlines and projects, and delegating responsibilities-Investigate under-delivering campaigns and provide guidance in how to improve performance-Coordinate teams across the company including Sales, Inventory, Strategy, Media Solutions, Ad Support and upper management

Dulles, Va And Boston, Ma

-Responsible for a team of two employees, including training and day to day tasks-Acting manager in absence of direct manager, responsible for a team of five employees-Successfully cross-trained a sales staff of 20 employees on specific job functions-Conducted presentations designed for sales department audience of 45 employees-Managed the advertising campaigns for five Account Executives, whose business is comprised of 100 advertisers of varying complexity, and valued at $35 million annually

Dulles, Va

-Responsible for on time implementation of over 200 online advertising campaigns, amounting to approximately $72 million annually-Acting manager in absence of direct manager, responsible for a team of 12 employees-Facilitated meetings and phone conferences with Sales Directors and Management-Involved with streamlining processes and work flows for organization

Dulles, Va

-Responsible for on time implementation of over 100 online advertising campaigns, amounting to approximately $40 million dollars annually-Familiar with various vendor formats such as Pointroll, Atlas, Eyewonder, Mediaplex, and Double Click-Managed relationships with ad agencies, clients and sales representatives from four different geographical regions-Actively participated in voluntary employee Mentor program