Hi there,Here’s a quick rundown of what I do:A. Set up digital marketing platforms (with a focus on Google Ads)B. Run digital marketing campaigns and analyze performance (using the right KPIs)C. Make adjustments as neededNow, here are a few key questions we should address:A. How do you configure digital marketing platforms (like Google Ads)?A1. Set up e-commerce tracking (using GTM, manually, or through partner integrations).Why? Because you’ll often rely on automated bidding strategies like "Maximize Conversions" or "Maximize Conversion Value." These AI-driven strategies need user data to function effectively, so it’s essential to set up e-commerce tracking correctly to “feed” the ad platforms (Google Ads, Meta Ads, TikTok Ads, etc.) with this data.B. Which types of campaigns should you set up, and how?Now that your campaigns are live, which KPIs (key performance indicators) will you use to gauge success?C. Do you need to make any adjustments, or is everything good as-is?
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Digital Marketing SpecialistPedal CommanderTurkey -
Digital Marketing SpecialistPedal Commander Feb 2022 - PresentKaliforniya, Birleşik Devletler𝗧𝗮𝘀𝗸: Find new customers for Pedal Commander.> Prepare a Google Ads strategy ( to find new customers ) >> Organize team members for campaign creation workflow.> Set up conversions and tagging via Google Tag Manager ( For the Shopify platform)> Prepare detailed audiences to target via G. Ads,Facebook&Instagram Ads >> Standart & Advanced Remarketing segments >> Custom segments >> Combined (intersections/unions of segments...)> Brand awareness campaigns> Remarketing / Dynamic Remarketing / Prospective Remarketing campaigns. >> Advanced customer segmentation ( Like "visitors who have spend more than 50 sc. on a page"> Use youtube to find new customers & for remarketing> Use Google Ads Editor desktop software for mass changes within G. Ads accounts.Analyze Results> Use Shopify reports sales/sessions analysis to answer common e-commerce questions.> Use advanced analytics & right KPIs for ads within google ads to analyze campaign performance >> Use Advanced Conversion analysis Interface ( Understand which campaigns are working and which ones are not working )> Set up GA4 with Google Tag Manager >> Set up GA4 tag via G. Tag Manager >> Decide&set up "the events" to be tracked via GA4 >> Use GA4 to create an advanced audience for targetting with G. Ads campaigns >>> ( For exp: specific page visitors, cart abandoners, etc )> Use GA4 for visitor analysis.Some General/Common & Specific Questions that You may ask and I can answer:Q- "How to measure campaign performance ?"Q- "Why do Shopify and Google Ads /Facebook Ads report different numbers for conversions(sales) ?"Q- "How does Shopify attribute conversions to channels/ad campaigns"Q- "What is an attribution window? What attribution window does Shopify use ?"Q-"What is the difference between KPIs/conversions/ and /conversions (by time)/ within google ads campaign reports ?"Others:> Google Merchant Center Operations / Problemsand more .. -
Digital Marketing SpecialistBilir Giyim San. Tic. Ltd. Sti Jun 2020 - Jan 2021Adana, TurkeyTask: Find new customers for the Morven brand ( www.morven.com.tr ) using digital marketing tools.(i.e Google Ads / Facebook Ads )Product: Men's Fashion Activities: Set up Brand Awareness Campaigns / Standart Remarketing Campaigns / Dynamic Remarketing Campaigns with Google Ads & Meta Ads
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B2B MarketingSerbest Çalışan Sep 2010 - Dec 2012TurkeyTask: Find Business customers in target countries ( for businesses located in Turkey & want to sell overseas) Product: Hand-made wooden home furniture / Men's Fashion / Food StuffActivities: >> Find target countries for the products to be marketed >> Collect e-mails/contact details of the target companies in the target countries, >> Market products to target companies via digital advertising tools ( Google Ads , Facebook Ads) , e-mail marketing and direct phone/video calls.Some digital tools I made use of : Google Adwords(Now Google Ads)/ Google dvanced search / Trademap (ITC) / Some B2B search engines and free&paid importer databases.( Compass, etc) / skype ( the best VOIP tool for International Phone Calls)
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Research AssistantÇukurova Univ. Jan 2009 - Nov 2009Dep. of Mathematics- math -
Research AssistantAbant İzzet Baysal Univ. Sep 2004 - Jan 2009Bolu, TürkiyeDep. of Mathematics-Math & Computer related duties
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Ecommerce Business OwnerKendi Işim Sep 2003 - Jun 2006Istanbul, TurkeyProducts: t-shirts/trousers/shirts/jackets/leather jackets/ leather belts /- Task: To source men's fashion items from Istanbul / Izmir /...and use digital marketing and e-commerce marketplaces (like ebay.com) to find new customers.
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Digital Marketing SpecialistBağımsız Çalışan Jan 2004 - Sep 2005Istanbul, TurkeyProduct Category: Men's FashionFind retail customers via Digital Tools like Google Ads, Online Market Places, Email Marketing )
Veli Çay Education Details
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Mathematics
Frequently Asked Questions about Veli Çay
What company does Veli Çay work for?
Veli Çay works for Pedal Commander
What is Veli Çay's role at the current company?
Veli Çay's current role is Digital Marketing Specialist.
What schools did Veli Çay attend?
Veli Çay attended Abant İzzet Baysal Üniversitesi.
Who are Veli Çay's colleagues?
Veli Çay's colleagues are Yasin Şen, Emre Buğra Çetin, Jeffrey Yoon, Sena Yenigün, Ali Kılıç.
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