Veronica Rodrigues Email & Phone Number

Lausanne, Vaud, Switzerland

Geneva Area, Switzerland

• Creation and implementation of the digital marketing strategy:
• Emailing (Cold, Transactional, Re-engagement, Newsletter, Lead Nurturing Customized Flows)
• Content Marketing
• Community Management & Social Ads
• Google Ads
• Website

Around The World

Travelling around the Asia-Pacific Region, I discovered amazing places, new cultures and ways of thinking and, met unforgettable people.

Melbourne, Australia

• Planned, presented and executed the cross-functional implementation of the marketing plans:
• Brand Building and Content Creation: Articulated the product USP and created all marketing, advertising and sales support content. This resulted in a consistent message communicated to the targeted consumer through all.
• Website Management, SEO and Google Ads: Implemented SEO best practices on all generated content to increase search engine ranking and conversions and managed the company Google Ads campaign.
• EDM: Initiated emailing marketing campaigns facilitating a better product acceptance and new customer acquisition by providing resulting lead generation information to sales team.
• Sales and KPI Monitoring: Extracted, analyzed and reported weekly on sales data both offline (Ostendo and Excel) and online (Google Analytics) and find creative ways to increase customers and revenue.
• Budget: Planned and tracked the Marketing budget.

Lausanne, Switzerland

• Marketing Plan: Planned, presented and executed the cross-functional implementation of the Roadmap and marketing plans
• New Product Development: Created, developed and launched two new games, including the new Euro Millions
• Website Development: Implemented the LotoExpress online achieving excellent results
• Data Analysis: Conceived and kept up to date statistics regarding sales and trends to understand consumers, competitors and the market and developed marketing actions when needed
• Liaison with Graphic & Advertising: Prepared and conducted briefings for creative agencies and participated in ATL & BTL advertising choices (TV, radio, press, billboards, in-store advertising and digital)Promotion.
• Sales Support: Communicated the products value proposition to the sales team and developed tools that supported the selling process of products

Lausanne, Switzerland

This 18-month trainee graduate program within the sports betting team consisted mainly of the same tasks and responsibilities as the Assistant Product Manager position but with more supervision from top management.After a few months as a trainee, the company gave me the opportunity to join a highly strategical products pool, the draw games, with a.

Geneva, Switzerland

• Business Development: Led by email and telephone (Brazilian market).
• Trade Negotiation: Ran trade negotiations to forge new partnerships (including prices and processes).
• Web Content Management: Managed the apartments publication and Web Content (sales pitch, apartment and destination descriptions, photographs, etc.
• Marketing collateral: Developed sales brochures and reference documents.
• Market Analysis: Created a full market analysis report with recommendations regarding the launch.

Master Ès Sciences En Management, Sciences En Management, Spécialisation En Marketing; Sciences En Management

Activities and Societies: Membre du Board of Advisers 2011/2012 (Membre de soutien et de conseil au comité locale de AIESEC Lausanne).

Bachelor Ès Sciences En Management, Marketing/Marketing Management, General