Creation and implementation of the digital marketing strategy :• Emailing (Cold, Transactional, Re-engagement, Newsletter, Lead Nurturing Customized Flows)• Content Marketing• Community Management & Social Ads• Google Ads• Website• CRM management and Automation• User & Data Analytics• Supervises a Marketing Specialist and a Content CreatorDevelopment, ownership and execution of the Product Roadmap:• Planning and prioritisation of the product feature backlog• Turning data insights into features and platform improvements• Translation of the new features and functionalities into user stories• Works closely with the scrum team throughout the development process• Partners with stakeholders across the organisation to inform the product vision, strategy, features, and prioritisation

Travelling around the Asia-Pacific Region, I discovered amazing places, new cultures and ways of thinking and, met unforgettable people.

Planned, presented and executed the cross-functional implementation of the marketing plans:• Brand Building and Content Creation: Articulated the product USP and created all marketing, advertising and sales support content. This resulted in a consistent message communicated to the targeted consumer through all channels; online (website, EDMs, social, etc.) and offline (brochures, sales speech, advertisement, etc.) and a better differentiation from competitors.• Website Management, SEO and Google Ads: Implemented SEO best practices on all generated content to increase search engine ranking and conversions and managed the company Google Ads campaign.• EDM: Initiated emailing marketing campaigns facilitating a better product acceptance and new customer acquisition by providing resulting lead generation information to sales team.• Sales and KPI Monitoring: Extracted, analyzed and reported weekly on sales data both offline (Ostendo and Excel) and online (Google Analytics) and find creative ways to increase customers and revenue.• Budget: Planned and tracked the Marketing budget.

• Marketing Plan: Planned, presented and executed the cross-functional implementation of the Roadmap and marketing plans• New Product Development: Created, developed and launched two new games, including the new Euro Millions• Website Development: Implemented the LotoExpress online achieving excellent results• Data Analysis: Conceived and kept up to date statistics regarding sales and trends to understand consumers, competitors and the market and developed marketing actions when needed• Liaison with Graphic & Advertising: Prepared and conducted briefings for creative agencies and participated in ATL & BTL advertising choices (TV, radio, press, billboards, in-store advertising and digital)Promotion: Applied my product expertise in the creation of promotional activities• Sales Support: Communicated the products value proposition to the sales team and developed tools that supported the selling process of products

This 18-month trainee graduate program within the sports betting team consisted mainly of the same tasks and responsibilities as the Assistant Product Manager position but with more supervision from top management.After a few months as a trainee, the company gave me the opportunity to join a highly strategical products pool, the draw games, with a permanent contract.

• Business Development: Led by email and telephone (Brazilian market).• Trade Negotiation: Ran trade negotiations to forge new partnerships (including prices and processes).• Web Content Management: Managed the apartments publication and Web Content (sales pitch, apartment and destination descriptions, photographs, etc.• Marketing collateral: Developed sales brochures and reference documents.• Market Analysis: Created a full market analysis report with recommendations regarding the launch.