ROIROI® is a leading full service ecommerce agency specializing in strategic advisory, web development, and performance marketing for direct-to-consumer brands. Our hands-on approach ensures that we deliver tailored solutions designed to drive growth and success in the digital marketplace.With an impressive track record of over 12 million orders processed, 200 million EUR in profitable ad spend, and involvement in 100+ global ecommerce projects across 30+ localized markets and multibrand platforms, our expertise is unmatched. We leverage this extensive experience to offer unparalleled insights and strategies to businesses aiming for global expansion.As a mindset of a boutique agency, our focus is on delivering real value and quality, prioritizing sustainable and honest results. We are proud to collaborate with some of the fastest-growing and most prominent brands in the world, helping them to achieve their goals and scale new heights.Learn more about how we can support your brand's journey to success at roiroi.com.

www.nudient.com

www.cevoid.com

https://www.waylog.se

https://www.bukvybag.com

https://www.noordinaryscent.com/

As the Group eCommerce Director at Strax Group (www.strax.com) I was responsible to oversee all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies for all direct to consumer (D2C) brands within Strax Group which consists of 10+ proprietary and license brands including Adidas (adidascases.com), Urbanista, Richmond & Finch, Thorglass, CLCKR to name a few. Achieved over 1000% revenue growth in one year (2018 vs 2019). In detail my work consisted of the following:- Setting overall strategies for present and future eCommerce operations across all brands together with brand owners- Build, manage and scale a versatile in-house eCommerce agency of to be able to adapt quickly to market changes- Oversee all PPC, affiliate, display and other marketing activities- P&L budget and forecasting- Product Ownership of double digit of brand websites and platforms- Set localization strategies for marketing, logistics and operations in EMEA, North America and APAC.

Responsible for all activities around eCom direct to consumer (D2C) sales and operations with focus on driving traffic, optimizing for conversion and create profitable growth. In my role as Group eCom Manager I am in charge of managing the eCom within Strax group which consists of several proprietary and license brands such as Adidas, Urbanista, Thorglass, CLCKR and more.In detail my work consists of the following:- Overall eCommerce operations- Procurement of systems, platforms and tools connected to the business- Managing agencies for PPC and also for development of the eCom platform- Setting up a eCom organisation for the current and future needs- P&L budget and forecasting- Product Ownership of multiple websites and platforms

Responsibilities as Development Team Lead- Strategic long-term development planning- Proactively plan the eCommerce platform for future growth, identify risks and eliminate them- Mobile optimization- Product owner: Backlog prioritization, Sprint planning incl. coordination of stakeholders- Full compliance with relevant regulations- Ownership of all relevant domains- Overall responsible for platform, hosting, systems and modules related to Happysocks.com websites- Responsible for A/B-testing- People management; ensure that the team is motivated and challenged- Lead and coached a 10+ team of internal and external developers and other team members such as UX Designer.Worked both with Scrum and Kanban work methodoligies.Reported to the Head of E-Commerce.

Founder - Owner.Mistervain sold high quality accessories online worldwide, Mistervain provided excellent service, great looking bracelets, watches and other things that made your outfit pop.We also planted trees with every order placed by our customers.Key Responsibilities- Everything that a small online business had to offer.

Mistervain was exclusive sales representative in Scandinavia for Kiel James Patrick.Key Responsibilities- B2B Sales- B2B E-commerce- B2B Business development- B2B Logistics- Import/Export

KitchenLab sells kitchenware and appliances online to foodies.Key responsibilities at KitchenLab:- Overall operation online- Increasing conversion rate- Increasing traffic and recurring customers- Strategy of campaigns in social media- Strategy for content online- Overall responsibility regarding SEM and SEO- In charge of purchasing

Key Responsibilities- E-commerce operation- E-commerce strategy- Newsletter strategy- SEO- SEM

Headhunted to be Runners World's Swedish running gear blogger and expert. Mostly online content via the blog but also larger scale test of products and several appearances in the magazine.

Assist customers to try out running shoes via running gait-, stride analysis. (Dartfish)

Assist customers to try out running shoes via running gait-, stride analysis.