Vendula Kučerová Email and Phone Number
I have 17 years of experience in sales, from sales representative through area manager, key account manager, purchasing manager to retail manager (sales & marketing director), project manager and head of sales and marketing. I was working for many different companies (FMCG - Retail, Horeca, Pharma, Bank sector, craftsmanship, production sites) on the projects which led to better efficiency, people development, new product launches, setting up new sales process, strategy, route to market or delivering sales results. I can bring new ideas from many different companies I was working for. I have strong analytical and organizational skills, communication, presentation and interpersonal skills. I enjoy being part of, as well as leading, motivating and training, a successful and productive team that can exceed targets set. People, energy and environment are very important to me as well as believe in what the company does - I always put all my energy and heart in what I do. I like to learn and I believe that it is important to learn in every stage of life. I'm trying to improve my skills in mind mapping, gamification techniques + applications, online marketing, playing piano, exercising. In my free time, I love to relax (skiing, golf, wellness, exercise) or playing sudoku (I was twice a representant of Czech Republic on the World Sudoku Championship), dancing (I won bronze medal on National Championship in Modern Gymnastics, I was dancing 3 years in the National Theater in Prague).
Heineken Česká Republika
View- Website:
- heinekenceskarepublika.cz
- Employees:
- 54
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National Field Sales ManagerHeineken Česká RepublikaPrague, Czechia -
Head Of Sales And Marketing StrategyBene Meat Technologies Oct 2023 - PresentHlavní Město Praha, ČeskoMy responsibilities within the role:Route to market strategy for bringing the first cultivated food in the world on the market (pet food and human food)Direct B2B sales to customers (producers, manufacturers)Developing a final product with customers (composition, pricing, branding, packaging)Creation of sales & marketing strategy (analysis of markets, pricing, consumer trends, ...)Speaking on conferences, trade shows, events, PR. -
Route To Market Coordination ManagerCoca-Cola Hbc Mar 2023 - Sep 2023Hlavní Město Praha, ČeskoResponsibility for Route to Market strategy for Czech republic and Slovakia. Defining segmentation, call concept and frequency, time and motion, universe coverage, RTM trends. Identification of opportunities, creation of KBIs, stakeholder management. -
Sales And Marketing Project ManagerKorda Dec 2012 - Feb 2023Prague, The Capital, Czech RepublicI work on specific projects (launches, effectivity, sales skills, strategy) for many companies (FMCG – Retail, Horeca, Pharma). • Imperial Brands ČR, s.r.o. (2014-2022):- New product launch (3 big launches – creation of selling story for customers and consumers, delivering trainings for sales and marketing, all launches reached sales targets)- Field Force Academy – new sales approach (delivering trainings and workshops for regional SM, sales reps and KAMs)- Leading strategic meeting for top management – engage top management in creation of strategy for next years- Project “Cooperation of sales and marketing”• Penam, a.s. (2016-2017)- New tailored sales approach based on specifics of the market, delivery of trainings for all sales people• Karlovarské minerální vody, a.s. (2013-2015)- New tailored sales approach based on specifics of the market, delivery of trainings for all sales people- Trade marketing project – designing sales material which was used to grow sales of Tonic in Horeca- Sales effectivity audit – quantitative and qualitative – competency model, effectivity of visits (time, number of visits, routes, planning) -
Retail Manager NowacoNowaco Czech Republic Jun 2010 - May 2012Czech RepublicResponsibility for P&L of all Nowaco branded products (40% of all products sold in retail)Creating vision, strategy, business plans, marketing plans.Within this role I was partly working as a purchasing manager (ready meals) and key account manager (Tesco, Lidl, Penny, XXXLutz, Ikea). I succeed in:- creating clear plan of how to work with the brand - creating of P&L for all Nowaco branded products - raising EBITDA by 4% setting up new pricing strategy, listing strategy, new products, new image, and promotion strategy
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Area Account ManagerProcter & Gamble 2009 - 2010Czech RepublicLeadership of 20 sales representatives and merchandisers Responsibility for DPSM in 30 stores in my coverageI succeed in:- 20% upsell in most of promotional activities- team work efficiency – I differentiated their roles and give more responsibility to some of them – it leaded to higher work efficiency and easier management of the team. -
Call Center ManagerTnt 2007 - 2009Czech RepublicResponsibility for managing people, shifts, passive telemarketing, complaints solving, recruitment. I succeed in:- getting the best school of communication via phone and face to face
Vendula Kučerová Education Details
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Executive Management -
Gymnázium OmskáGeneral Education With Focus On Languages
Frequently Asked Questions about Vendula Kučerová
What company does Vendula Kučerová work for?
Vendula Kučerová works for Heineken Česká Republika
What is Vendula Kučerová's role at the current company?
Vendula Kučerová's current role is National Field Sales Manager.
What schools did Vendula Kučerová attend?
Vendula Kučerová attended Edu Effective Business School, Czech University Of Life Sciences Prague, Gymnázium Omská.
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Vendula Kucerova
Multifunctional Marketing Specialist | Global Event Planner | Creative VisualizerOstrava -
1skoda-auto.cz
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