Amanda Venegas Email & Phone Number

São Paulo, Brasil

Sao Paulo, Brazil

As a Media Supervisor, I was responsible for planning and executing all Brand Campaigns for Adidas BR, reporting results and investment to Adidas LATAM. Responsible for all activations, from discussing global briefing with local client to ensure an effective communication for Brazilian audience, dividing budget to meet global guidelines and goals, negotiating investment and discounts with vendors (programmatic, big portals, Out of Home and Television), to implementing campaigns and delivering… Show more As a Media Supervisor, I was responsible for planning and executing all Brand Campaigns for Adidas BR, reporting results and investment to Adidas LATAM. Responsible for all activations, from discussing global briefing with local client to ensure an effective communication for Brazilian audience, dividing budget to meet global guidelines and goals, negotiating investment and discounts with vendors (programmatic, big portals, Out of Home and Television), to implementing campaigns and delivering weekly reports and Post Campaign Analysis. Knowledge in DV360, Facebook Business Manager, Google Campaign Manager. Show less

As a Social Media and PR Analyst, had a strategic role in developing reports to support the relevance of the channel, and justify investments throughout the year, being responsible for planning and executing all Social Media initiatives for Consumer Marketing. Which included creating a relevant content for both patients and company such as announcing the launch of new products, educating consumers regarding the proper use of Invisalign and ways of improving effectiveness of treatment. Also had… Show more As a Social Media and PR Analyst, had a strategic role in developing reports to support the relevance of the channel, and justify investments throughout the year, being responsible for planning and executing all Social Media initiatives for Consumer Marketing. Which included creating a relevant content for both patients and company such as announcing the launch of new products, educating consumers regarding the proper use of Invisalign and ways of improving effectiveness of treatment. Also had a close relationship with Legal team to ensure that the communication, both creatives and copys, were in accordance with the Federal Board of Orthodontics’ guidelines. Responsible for copywriting, briefing creative agencies and developing assets in house to fulfill short deadlines and leverage trending topics. Responsible for briefing and following the initiatives of a PR agency to deliver measurable results with influencers. - Reports and Strategic Planning: Developing reports considering the full funnel (visits to site, leads and patients), engagement, assets performance and interactions with brand. Reporting results to Consumer Marketing Manager and Director. Responsible for developing and approving the 2022 Strategic Plan. - Social Media Calendar: Responsible for stablishing a content calendar, copywriting, briefing creative agencies, developing assets in house and approving all communication with Legal team. Also responsible for selecting and promoting posts inside Facebook Business Manager, based on data. - Public Relations and Influencers: Worked alongside with a PR agency, briefing initiatives according to quarterly goals. Responsible for analysis and approval of new influencers based on engagement and alignment with business values. Developed a measurement report and URL tagging strategy to evaluate the influencers’ sales potential. Show less

São Paulo, Brasil

Had a strategic role, being the sole responsible for the department’s revenue growth and sales. Alongside with Finance and Logistics, follow through orders status, ensuring the fulfillment of dispatch and deliveries’ deadline to customers. Also responsible for promotional calendar, digital marketing and sales strategies, working in a close relationship with Commercial leadership to coordinate different actions in multiple channels. Close relationship with e-book distributers, to ensure a larger… Show more Had a strategic role, being the sole responsible for the department’s revenue growth and sales. Alongside with Finance and Logistics, follow through orders status, ensuring the fulfillment of dispatch and deliveries’ deadline to customers. Also responsible for promotional calendar, digital marketing and sales strategies, working in a close relationship with Commercial leadership to coordinate different actions in multiple channels. Close relationship with e-book distributers, to ensure a larger participation in the publisher’s total revenue. Responsible for the development and launching of an audiobook portfolio, working closely with the publisher’s CEO for selecting business partners, negotiating contracts and establishing a schedule according to the books’ relevance in the national marketLogistics: Follow up of e-commerce dispatch and deliveries, ensuring deadlines and responding to customers complaints. Working alongside with the Distribution Center to improve processes, customers’ satisfaction and retention E-commerce: Responsible for usability projects and reports, using Google Analytics and Hotjar to identify gaps and ensure a profitable sales funnel. Observing and measuring important KPIs, reporting sales and campaigns results to founders and Marketing Board. Mapping and negotiating with business solutions to increase e-commerce revenue participation Digital Marketing: Implementing a digital culture and developing a promotional calendar for social media, building a close relationship with different areas (Commercial and Financial) to create profitable sales strategies. Development of a newsletter using copywriting tools to establish a new conversion media Project management audiobooks: Under CEO’s guidance, selecting business partners, negotiating contracts and ranking books for this new format. Working alongside with Editorial department, producers and distributors to guarantee a product with high quality and increase the publisher’s revenue in 2021 Show less

São Paulo, São Paulo, Brasil

As an e-commerce and digital marketing analyst, had a strategic role with a focus on developing marketing and sales strategy, promotional calendars, improving Customer Service, and using new communication channels with clients, focusing on retention. The strategies adopted had a massive revenue impact, with an over 600% growth in July (in comparison with April’s revenue). Also implemented a digital culture, developing and executing action plans with hired digital agencies (Facebook Ads, Google… Show more As an e-commerce and digital marketing analyst, had a strategic role with a focus on developing marketing and sales strategy, promotional calendars, improving Customer Service, and using new communication channels with clients, focusing on retention. The strategies adopted had a massive revenue impact, with an over 600% growth in July (in comparison with April’s revenue). Also implemented a digital culture, developing and executing action plans with hired digital agencies (Facebook Ads, Google Ads and Newsletter).- Digital Marketing: Implemented a digital culture, developing strategies using Facebook Ads, Google Ads and Newsletters. Hands-on relationship, guiding hired agencies in creating campaigns, reports and measuring results effectively, establishing relevant KPIs. Responsible for determining media investment distribution on different channels monthly and reporting sales results to business founders.- Customers Service and Retention: Gained an expertise in solving logistics problems regarding orders, adopting a close follow-up posture with customers and adjusting appointed issues with different departments (Financial and Logistic). Created an “exclusiveness culture” by closing sales and solving dispatch problems via Whatsapp, enhancing customer’s satisfaction and customer retention.- Logistics and e-commerce: Participated in different processes such as product storage, logistics and dispatch, following through orders status in a retail environment. Built a strong relationship with related areas, looking for different solutions focusing on improving customer experience.- Marketing Intelligence: Extracted and produced data, reports, KPIs, for data and market analysis, conducting research, benchmarking studies, mapping, and analysis of competition and customer profiling, for pricing strategies and advertising. Show less

São Paulo E Região, Brasil

Gained an expertise in creating and carrying out the strategic planning to then develop and execute action plans in line with the company’s vision, mission, and needs for Einstein Training products (Postgraduate Studies - São Paulo, Rio de Janeiro, Belo Horizonte, Curitiba, DL Graduate Studies, Medical Residency, and Multi-professional Residency), monitoring the sales results and forecasting the sum of marketing for reaching the annual and 6-month targets.Built a broad background… Show more Gained an expertise in creating and carrying out the strategic planning to then develop and execute action plans in line with the company’s vision, mission, and needs for Einstein Training products (Postgraduate Studies - São Paulo, Rio de Janeiro, Belo Horizonte, Curitiba, DL Graduate Studies, Medical Residency, and Multi-professional Residency), monitoring the sales results and forecasting the sum of marketing for reaching the annual and 6-month targets.Built a broad background working on campaigns of product positioning, preparing strategies of dissemination and monitoring representation with the aim of increasing visibility in the marketplace and sales.Participated in projects for improving internal processes related to products, identifying gaps in performance, prices charged by competitors, and improving the product according to customer needs.Monitored the complaints, compliments, and suggestions of products for defining actions and strategies.Participated in and monitored communication content, offline or online advertising campaigns and marketing actions based on the sales funnel, including approving briefings for digital content, e-commerce, social media, and MKT e-mails while controlling the portfolio available for e-commerce and exclusive campaigns for the online audience. Increased the Outbound campaigns with Landing Pages to generate leads.Fortnightly reporting to the Education department and managers of the client areas (Distance Updating Courses, Post-Graduate Studies and Post-Graduation Distance Learning);Performance management of Online and Offline marketing strategies, supervisioning hired agencies Show less

Gained an expertise in creating and carrying out the strategic planning to then develop and execute action plans in line with the company’s vision, mission, and needs for Einstein Training products (Distance Learning Refresher Courses, On site Learning Refresher Courses), monitoring the sales results and forecasting the sum of marketing for reaching the annual and 6-month targetsDevelopment of Email marketing programming, creating layouts and dissemination rules, using the MailChimp… Show more Gained an expertise in creating and carrying out the strategic planning to then develop and execute action plans in line with the company’s vision, mission, and needs for Einstein Training products (Distance Learning Refresher Courses, On site Learning Refresher Courses), monitoring the sales results and forecasting the sum of marketing for reaching the annual and 6-month targetsDevelopment of Email marketing programming, creating layouts and dissemination rules, using the MailChimp tool for deliveries automation and reporting metrics to client areasBriefing and monitoring the delivery of visual identity creation and development agencies of campaigns in Google Adwords and Facebook AdsParticipation in UX projects for the development of checkout solutions customized by product, using methodologies such as Human Centered Design (IDEO), Value Proposition Canvas (Alex Osterwalder) and internal research with product analystsDevelopment and updating of websites/e-commerce on Sharepoint platform Show less

• Update of Human Resources intranet• Creation of internal campaigns, digital and printed pieces in different formats, based on briefings from client areas• Development and updating of websites/e-commerce on Sharepoint platform

Release of documents in accounting system, customer service and reception.

Mba, Estratégia De Mercado

Bacharelado, Design Digital