Venessa Paech (Bfa, Ma, Phd Cand.) Email & Phone Number

Melbourne, Vic, Au

Wadawurrung Country, Au

The only dedicated annual conference for moderation practice - supporting humans who moderate with a global gathering of peers and stakeholders, to share knowledge, tools, challenges and opportunities.

Melbourne, Victoria, Au

Australian Community Managers is the centre of excellence for online community training, resources and career development.Launched in 2009 as the Australian Community Manager Roundtables, ACM was formed by community managers for community managers.​Our members plan, build and manage communities across industries and contexts. Our mission is to grow and enhance community management practice through training, resources, mentoring and meaning-rich connection. We believe thriving intentional communities are the future and that community designers and custodians are essential to their growth and sustainability.We produce research (including the national State of Community Management report), offer certification and training, and best practice resources, including the Code of Ethics for the sector.

Melbourne, Au

PeerSense helps leaders and organisations understand and harness the power of communities to meet and exceed their goals. Services include strategy development, consultation, training and coaching, platform assessments, community health checks and more.

The University Of Sydney, New South Wales, Au

- Creator and Lecturer for Managing Social Media Communities (MECO 6942) Post-Graduate Intensive. - Internet Governance and Culture- Digital Audiences

Sydney | Melbourne, Nsw | Vic, Au

I co-founded the national conference for Australian online community professionals, organising and hosting the conference for 11 years. From 2011-2019 the conference was hosted and run in person, in both Sydney and Melbourne.From 2020-2022 the conference was hosted and run virtually and became a truly global event.• The longest running conference for community professionals in the world• Attended by hundreds of community practitioners annually, with global and local expertsAfter my final Swarm in 2022 I handed back the reins to my amazing co-founder Alison Michalk.

Melbourne, Victoria, Au

Launch Australia Post's dedicated online community platform, community.auspost.com.au• Execute dedicated online community strategy for Australia Post• Community management leadership• Drive member acquisition and conversion• Governance, moderation and risk mitigation• 6 month growth from 0 base to 350K+ unique visitors, 5K active members contributing regularly• Drive online community health• Community reporting and analytics• Support customers in acquisition and engagement strategies• Hackathon Steering Committee• Community management training for customer support staff • Community content creation• Rich Millington/FeverBee - Top Salesforce Community List

Hawthorn, Vic, Au

Green Hat is a digital marketing consultancy specialising in complex and considered purchases.I oversaw the Community, Content and Inbound practice and line of business, managing a team of seasoned content and social media professionals to deliver custom B2B strategies, executions and measurable outcomes. My work included:• P & L ownership for Community, Content and Inbound practice (driving margin targets)• Content marketing (EDM, automation, SEO, amplification, etc.), social media andinbound strategy and implementation for clients, including Open Universities Australia, e3Learning, CSC, Criterion Conferences, Rackspace, Optus, Dell, Korn Ferry (Hay Group), Carson WagonLit Travel, and more.• Content marketing and social strategy for Green Hat brand• Content mapping, blueprinting, creation, advocate marketing, amplification (paid andorganic)• Business development and client acquisition• Manage relationships with freelancers and agencies• Grew content revenue by >100K in first quarter. 5+ new logos.• Launched Green Hat content hub, email lifecycle/automation program, social strategy. Doubled traffic to Green Hat website in < 3 months• Launched VR content for the business• Productised content and social offering for clients• Managed BMR national B2B digital marketing research report from launch todistribution• Launched Agile Marketing practices across the business

Melbourne, Victoria, Au

I was invited to join the Envato team for a 12 month project to improve brand awareness, develop their owned, paid and earned channel strategies as marketing lead.The scope of work encompassed:- Community management- Social media strategy (brand, acquisition & customer support)- Content and editorial (owned, paid & earned)- PR & media relations- Thought leadership, appearances & leadership profiling (Cyan Ta'eed)- Employer brand building & culture profiling- Brand strategy (including development & launch of new envato.com)- Sponsorship, partnerships & events (owned & participating)

Southwark, England, Gb

The Feverbee Community Management Course is an intensive, advanced world-class community management course taught over 10 weeks. Students include: Foxtel, NRMA, Cancer Council NSW, Breast Cancer Network Australia.Modules include:strategy, metrics, content, life-cycle, moderation, social science, community theory and more. I was one of only two Australian instructors.http://course.feverbee.com/about/

Richmond, Victoria, Au

Leading the transformation of ASX listed REA Group house of brands (including flagship realestate.com.au) to world class content destination & property community.- Global content strategy & execution across verticals and territories- Global social media marketing strategy & execution- Develop, manage and measure vibrant social media ecosystem for REA group products and sites - Social media training, support and evangelism- Moderation, compliance and crisis management- Develop & implement social customer service strategy to transform traditional customer service model- Manage global editorial and social team responsible for writing, commissioning and editing multiform, cross channel content- Paid content marketing business development with media clients- Syndication strategy and execution- Communications strategies (content, social) for China portal myfun.com- Collaborate closely with agencies to achieve successful, measurable outcomes on campaigns and 'always on' activity- Manage contributor contracts, relationships and content syndication for media partnersSome key achievements:- Conceived and launched realestate.com.au blog/entry into publisher market- Launched realestate.com.au blog (http://www.realestate.com.au/news/) and grew into most popular property publication nationwide in less than 12 months (> 1mill monthly visits)- Launched REA Group global corporate blog (http://blog.rea-group.com/)- Launched realcommercial.com.au blog- Annual growth to content - visits 227%, unique browsers 224%, site entries 373%- Grew traffic from social networks 680% in 12 months- Grown REA social media presence to national number 1 and global top 10 in vertical- Created native content media products & drove rev. growth- Hosted first ever national Twitter chat on homelessness- Developed & managed content & social strategy & executions for "Australia Lives Here" realestate.com.au brand campaign featuring Arnold Schwarzenegger

Board member of the Awesome Foundation Melbourne, helping reward awesomeness in any field or endeavour.

Fitzroy, Vic, Au

Responsibilities include:- outreach and on-boarding of members for new social commerce platform- content strategy, creation and implementation for owned hub and social channels- governance creation and training/mentoring in best practice- risk mitigation & moderation- social media monitoring and analysis- social and conversational product design and enhancements- compliance and privacy accountability- convener of Trust team- always on and campaign content and community management

New York City, New York, Us

Head of community, social media and customer interactions for Lonely Planet.Development and management of online communities within Lonely Planet products and platforms.Global social strategy and social team management.Content strategy and community content projects.Responsibilities include:- shaping community strategy and customer experience for Lonely Planet- leading on social-media strategy, monitoring and analytics in collaboration with marketing and innovation teams; - creation and maintenace of business wide social media guidelines for staff;- overseeing development, maintenance and support of community ecosystem (including the 15 year old Thorn Tree travel forum, social media channels and stakeholder communities such as authors and bloggers);- managing relationship between community identity and content and Lonely Planet’s overall digital offering; - blogger and social media outreach;- management of Talk2Us team (feedback, trend and sentiment analysis)- surfacing and seeding community editorial;- moderation and compliance;- user service management (member accounts, privacy and cybersecurity); - product management with developers (using Agile software development methodologies)- evangelise for community voice and principles within business and sector- social media training and workshopping for staff, authors and partners

New York City, New York, Us

Community strategy and implementation across brand, engaging technology, editorial, and e-commerce pillars; managing Thorn Tree travel forum; governance and policy creation and maintenance (moderation, editorial, engagement); evangelising for community to, and on behalf of, the business.

New York City, New York, Us

Input to community strategy and implementation across brand; nurture community content; manage online community; oversee digital community initiatives.

- Developed community and social strategy- Membership and engagement - Build out brand advocate network

One of Australia's first and most successful start ups, Arts Hub is an innovative email focused community, content and classified business. As Editor I was responsible for all editorial content on Arts Hub web and EDMs. It was my job to oversee our content brand and grow reach and engagement within our customer community.Responsibilities included: - Research and writing 30-40 stories per week, 100+ features across tenure- Commissioning features, op-eds and reviews from national network of leading creative practitioners- Managing budgets and global editorial teams- Daily publishing to deadline- Curating and sending multiple EDMs weekly to target segments

The mission of IFACCA, a global peak body of creative organisations, is to build a community of practice and facilitate knowledge sharing in the cultural policymaking sector.Their fortnightly online news service ACORNS is a critical resource for sharing content, events and jobs for members.My role was to create and manage content on the IFACCA website, produce and distribute a fortnightly EDM.

Bfa, Theatre

Master Of Arts (Ma), Creative Media (Research Focus - Digital Ethnography)

Digital Ethnography (Summer School)

Doctor Of Philosophy - Phd - Candidature, Community In The Age Of Machine Culture