Venessa Paech (Bfa, Ma, Phd Cand.)

Venessa Paech (Bfa, Ma, Phd Cand.) Email and Phone Number

Australia's leading online communities specialist | digital sociologist | keynote speaker | lecturer | social media expert witness @ All Things in Moderation
Venessa Paech (Bfa, Ma, Phd Cand.)'s Location
Greater Melbourne Area, Australia, Australia
Venessa Paech (Bfa, Ma, Phd Cand.)'s Contact Details

Venessa Paech (Bfa, Ma, Phd Cand.) work email

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About Venessa Paech (Bfa, Ma, Phd Cand.)

Venessa Paech is an internationally regarded online community strategist with over 30 years experience building community online. She works closely with industry, government and researchers to grow the reach and impact of digital community management practice in APAC, consults privately for clients looking to build or grow community against strategic goals, and is a popular speaker and educator.She has worked as community manager, consultant and strategist for a wide range of businesses and organisations, including Lonely Planet, REA Group, Envato, Australian Federal Government, the Australian Broadcasting Corporation, Australia Post and many more.In 2009 Venessa founded the Australian Community Manager Roundtables and in 2011 this grew into Swarm Conference - the annual conference for community professionals in ANZ. In 2023 she founded a new global conference for humans that moderate - All Things in Moderation. Venessa co-founded Australian Community Managers (ACM), the research and training organisation for community and moderation professionals in Australia, produces the annual State of Community Management Report benchmarking trends in the sector and co-developed the Australian Community Management Code of Ethics to help humans build healthier digital cultures. A popular speaker, writer and media commentator on our digital social lives, Venessa teaches community management for leading universities and is currently researching Artificial Intelligence and online communities (University of Sydney, PhD Cand.).

Venessa Paech (Bfa, Ma, Phd Cand.)'s Current Company Details
All Things in Moderation

All Things In Moderation

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Australia's leading online communities specialist | digital sociologist | keynote speaker | lecturer | social media expert witness
Venessa Paech (Bfa, Ma, Phd Cand.) Work Experience Details
  • All Things In Moderation
    Founder
    All Things In Moderation Jan 2023 - Present
    Wadawurrung Country, Au
    The only dedicated annual conference for moderation practice - supporting humans who moderate with a global gathering of peers and stakeholders, to share knowledge, tools, challenges and opportunities.
  • Australian Community Managers
    Director
    Australian Community Managers 2008 - Present
    Melbourne, Victoria, Au
    Australian Community Managers is the centre of excellence for online community training, resources and career development.Launched in 2009 as the Australian Community Manager Roundtables, ACM was formed by community managers for community managers.​Our members plan, build and manage communities across industries and contexts. Our mission is to grow and enhance community management practice through training, resources, mentoring and meaning-rich connection. We believe thriving intentional communities are the future and that community designers and custodians are essential to their growth and sustainability.We produce research (including the national State of Community Management report), offer certification and training, and best practice resources, including the Code of Ethics for the sector.
  • Peersense
    Founder & Chief Consultant
    Peersense Jan 2018 - Present
    Melbourne, Au
    PeerSense helps leaders and organisations understand and harness the power of communities to meet and exceed their goals. Services include strategy development, consultation, training and coaching, platform assessments, community health checks and more.
  • University Of Sydney
    Lecturer
    University Of Sydney Jan 2019 - Present
    The University Of Sydney, New South Wales, Au
    - Creator and Lecturer for Managing Social Media Communities (MECO 6942) Post-Graduate Intensive. - Internet Governance and Culture- Digital Audiences
  • Swarm
    Co-Founder
    Swarm Jan 2011 - Oct 2022
    Sydney | Melbourne, Nsw | Vic, Au
    I co-founded the national conference for Australian online community professionals, organising and hosting the conference for 11 years. From 2011-2019 the conference was hosted and run in person, in both Sydney and Melbourne.From 2020-2022 the conference was hosted and run virtually and became a truly global event.• The longest running conference for community professionals in the world• Attended by hundreds of community practitioners annually, with global and local expertsAfter my final Swarm in 2022 I handed back the reins to my amazing co-founder Alison Michalk.
  • Australia Post
    Community Manager
    Australia Post Jun 2017 - May 2018
    Melbourne, Victoria, Au
    Launch Australia Post's dedicated online community platform, community.auspost.com.au• Execute dedicated online community strategy for Australia Post• Community management leadership• Drive member acquisition and conversion• Governance, moderation and risk mitigation• 6 month growth from 0 base to 350K+ unique visitors, 5K active members contributing regularly• Drive online community health• Community reporting and analytics• Support customers in acquisition and engagement strategies• Hackathon Steering Committee• Community management training for customer support staff • Community content creation• Rich Millington/FeverBee - Top Salesforce Community List
  • Green Hat
    Director, Content & Inbound
    Green Hat Jun 2016 - Jun 2017
    Hawthorn, Vic, Au
    Green Hat is a digital marketing consultancy specialising in complex and considered purchases.I oversaw the Community, Content and Inbound practice and line of business, managing a team of seasoned content and social media professionals to deliver custom B2B strategies, executions and measurable outcomes. My work included:• P & L ownership for Community, Content and Inbound practice (driving margin targets)• Content marketing (EDM, automation, SEO, amplification, etc.), social media andinbound strategy and implementation for clients, including Open Universities Australia, e3Learning, CSC, Criterion Conferences, Rackspace, Optus, Dell, Korn Ferry (Hay Group), Carson WagonLit Travel, and more.• Content marketing and social strategy for Green Hat brand• Content mapping, blueprinting, creation, advocate marketing, amplification (paid andorganic)• Business development and client acquisition• Manage relationships with freelancers and agencies• Grew content revenue by >100K in first quarter. 5+ new logos.• Launched Green Hat content hub, email lifecycle/automation program, social strategy. Doubled traffic to Green Hat website in < 3 months• Launched VR content for the business• Productised content and social offering for clients• Managed BMR national B2B digital marketing research report from launch todistribution• Launched Agile Marketing practices across the business
  • Envato
    Global Marketing + Community
    Envato May 2015 - Jun 2016
    Melbourne, Victoria, Au
    I was invited to join the Envato team for a 12 month project to improve brand awareness, develop their owned, paid and earned channel strategies as marketing lead.The scope of work encompassed:- Community management- Social media strategy (brand, acquisition & customer support)- Content and editorial (owned, paid & earned)- PR & media relations- Thought leadership, appearances & leadership profiling (Cyan Ta'eed)- Employer brand building & culture profiling- Brand strategy (including development & launch of new envato.com)- Sponsorship, partnerships & events (owned & participating)
  • Feverbee Limited
    Community Management & Strategy - Instructor
    Feverbee Limited Apr 2013 - Jun 2016
    Southwark, England, Gb
    The Feverbee Community Management Course is an intensive, advanced world-class community management course taught over 10 weeks. Students include: Foxtel, NRMA, Cancer Council NSW, Breast Cancer Network Australia.Modules include:strategy, metrics, content, life-cycle, moderation, social science, community theory and more. I was one of only two Australian instructors.http://course.feverbee.com/about/
  • Rea Group
    Senior Manager - Global Content & Social Strategy
    Rea Group Jul 2012 - Jun 2015
    Richmond, Victoria, Au
    Leading the transformation of ASX listed REA Group house of brands (including flagship realestate.com.au) to world class content destination & property community.- Global content strategy & execution across verticals and territories- Global social media marketing strategy & execution- Develop, manage and measure vibrant social media ecosystem for REA group products and sites - Social media training, support and evangelism- Moderation, compliance and crisis management- Develop & implement social customer service strategy to transform traditional customer service model- Manage global editorial and social team responsible for writing, commissioning and editing multiform, cross channel content- Paid content marketing business development with media clients- Syndication strategy and execution- Communications strategies (content, social) for China portal myfun.com- Collaborate closely with agencies to achieve successful, measurable outcomes on campaigns and 'always on' activity- Manage contributor contracts, relationships and content syndication for media partnersSome key achievements:- Conceived and launched realestate.com.au blog/entry into publisher market- Launched realestate.com.au blog (http://www.realestate.com.au/news/) and grew into most popular property publication nationwide in less than 12 months (> 1mill monthly visits)- Launched REA Group global corporate blog (http://blog.rea-group.com/)- Launched realcommercial.com.au blog- Annual growth to content - visits 227%, unique browsers 224%, site entries 373%- Grew traffic from social networks 680% in 12 months- Grown REA social media presence to national number 1 and global top 10 in vertical- Created native content media products & drove rev. growth- Hosted first ever national Twitter chat on homelessness- Developed & managed content & social strategy & executions for "Australia Lives Here" realestate.com.au brand campaign featuring Arnold Schwarzenegger
  • Community Brave Foundation
    Board Of Directors
    Community Brave Foundation Feb 2012 - May 2015
  • Awesome Foundation
    Board Of Trustees
    Awesome Foundation Feb 2011 - Feb 2013
    Board member of the Awesome Foundation Melbourne, helping reward awesomeness in any field or endeavour.
  • Yarra Energy Foundation
    Board Of Directors
    Yarra Energy Foundation Oct 2011 - Oct 2012
    Fitzroy, Vic, Au
  • Community Engine
    Head Of Community
    Community Engine Apr 2011 - Jul 2012
    Responsibilities include:- outreach and on-boarding of members for new social commerce platform- content strategy, creation and implementation for owned hub and social channels- governance creation and training/mentoring in best practice- risk mitigation & moderation- social media monitoring and analysis- social and conversational product design and enhancements- compliance and privacy accountability- convener of Trust team- always on and campaign content and community management
  • Lonely Planet [Bbc Worldwide]
    Head Of Community
    Lonely Planet [Bbc Worldwide] Jan 2009 - Apr 2011
    New York City, New York, Us
    Head of community, social media and customer interactions for Lonely Planet.Development and management of online communities within Lonely Planet products and platforms.Global social strategy and social team management.Content strategy and community content projects.Responsibilities include:- shaping community strategy and customer experience for Lonely Planet- leading on social-media strategy, monitoring and analytics in collaboration with marketing and innovation teams; - creation and maintenace of business wide social media guidelines for staff;- overseeing development, maintenance and support of community ecosystem (including the 15 year old Thorn Tree travel forum, social media channels and stakeholder communities such as authors and bloggers);- managing relationship between community identity and content and Lonely Planet’s overall digital offering; - blogger and social media outreach;- management of Talk2Us team (feedback, trend and sentiment analysis)- surfacing and seeding community editorial;- moderation and compliance;- user service management (member accounts, privacy and cybersecurity); - product management with developers (using Agile software development methodologies)- evangelise for community voice and principles within business and sector- social media training and workshopping for staff, authors and partners
  • Lonely Planet [Bbc Worldwide]
    Community Manager [Acting]
    Lonely Planet [Bbc Worldwide] Aug 2008 - Jan 2009
    New York City, New York, Us
    Community strategy and implementation across brand, engaging technology, editorial, and e-commerce pillars; managing Thorn Tree travel forum; governance and policy creation and maintenance (moderation, editorial, engagement); evangelising for community to, and on behalf of, the business.
  • Lonely Planet [Bbc Worldwide]
    Online Community Liaison
    Lonely Planet [Bbc Worldwide] Mar 2008 - Aug 2008
    New York City, New York, Us
    Input to community strategy and implementation across brand; nurture community content; manage online community; oversee digital community initiatives.
  • Arts Hub
    Community Manager
    Arts Hub Jul 2007 - Feb 2008
    - Developed community and social strategy- Membership and engagement - Build out brand advocate network
  • Arts Hub
    Global Managing Editor
    Arts Hub Nov 2003 - Feb 2008
    One of Australia's first and most successful start ups, Arts Hub is an innovative email focused community, content and classified business. As Editor I was responsible for all editorial content on Arts Hub web and EDMs. It was my job to oversee our content brand and grow reach and engagement within our customer community.Responsibilities included: - Research and writing 30-40 stories per week, 100+ features across tenure- Commissioning features, op-eds and reviews from national network of leading creative practitioners- Managing budgets and global editorial teams- Daily publishing to deadline- Curating and sending multiple EDMs weekly to target segments
  • International Federation Of Arts Councils And Culture Agencies
    Content Manager
    International Federation Of Arts Councils And Culture Agencies Nov 2003 - Jul 2006
    The mission of IFACCA, a global peak body of creative organisations, is to build a community of practice and facilitate knowledge sharing in the cultural policymaking sector.Their fortnightly online news service ACORNS is a critical resource for sharing content, events and jobs for members.My role was to create and manage content on the IFACCA website, produce and distribute a fortnightly EDM.

Venessa Paech (Bfa, Ma, Phd Cand.) Skills

Content Strategy Social Media Blogging Community Management Social Media Marketing Social Networking Digital Media Community Sites Digital Strategy Strategy User Experience Social Media Measurement New Media Digital Marketing Editorial Web Content Editing Publishing Content Management Seo Online Marketing E Commerce Content Development Community Building Social Media Strategist Web Analytics Online Advertising Marketing Management Journalism Performing Arts Web Project Management Web 2.0 Copywriting Web Content Management Content Marketing Start Ups Online Moderation Information Architecture Cms Analytics Social Marketing Choreography Tap Dancing Organizational Culture Singing Ethnography Seo Copywriting Wordpress Online Publishing

Venessa Paech (Bfa, Ma, Phd Cand.) Education Details

  • New York University
    New York University
    Theatre
  • University Of Brighton
    University Of Brighton
    Creative Media (Research Focus - Digital Ethnography)
  • Rmit University
    Rmit University
    Digital Ethnography (Summer School)
  • University Of Sydney
    University Of Sydney
    Community In The Age Of Machine Culture

Frequently Asked Questions about Venessa Paech (Bfa, Ma, Phd Cand.)

What company does Venessa Paech (Bfa, Ma, Phd Cand.) work for?

Venessa Paech (Bfa, Ma, Phd Cand.) works for All Things In Moderation

What is Venessa Paech (Bfa, Ma, Phd Cand.)'s role at the current company?

Venessa Paech (Bfa, Ma, Phd Cand.)'s current role is Australia's leading online communities specialist | digital sociologist | keynote speaker | lecturer | social media expert witness.

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Venessa Paech (Bfa, Ma, Phd Cand.)'s direct phone number is +614352*****

What schools did Venessa Paech (Bfa, Ma, Phd Cand.) attend?

Venessa Paech (Bfa, Ma, Phd Cand.) attended New York University, University Of Brighton, Rmit University, University Of Sydney.

What are some of Venessa Paech (Bfa, Ma, Phd Cand.)'s interests?

Venessa Paech (Bfa, Ma, Phd Cand.) has interest in Economic Empowerment, Civil Rights And Social Action, Politics, Popular Culture, Education, Environment, New Media Ethics, Science And Technology, Mythology, Human Rights.

What skills is Venessa Paech (Bfa, Ma, Phd Cand.) known for?

Venessa Paech (Bfa, Ma, Phd Cand.) has skills like Content Strategy, Social Media, Blogging, Community Management, Social Media Marketing, Social Networking, Digital Media, Community Sites, Digital Strategy, Strategy, User Experience, Social Media Measurement.

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