Venessa Tan Email & Phone Number

Singapore

• Developed cross-sell strategies into the cards-solus base and launched acquisition initiatives leveraging on data to sharpen targeting of prospects and marketing communications to drive higher engagement via a.
• Enhanced member-get-member programs, driving consistent client communications and outreach, and building a strong referral engagement model between Relationship Managers and Acquisition Officers

• Launched the new Citi Cash Back+ Card (Visa and Mastercard), achieving Citi's 6 month new-to-card (NTC) acquisition target within the first 2 weeks of launch, and attaining Citi's highest ever NTC customer acquisition.
• Re-launched the Citi Cash Back Card with a simpler and stronger value proposition, attaining >40% increase in new acquisitions and >20% increase in card retail sales
• Implemented product rationalization initiatives and streamlined the Citi Cash Back Card product value proposition, resulting in cost saves of S$4MM and ensuring the long-term profitability of the portfolio
• Planned and executed digital acquisition and usage marketing campaigns offering discounts, vouchers, incremental rewards and incentives to drive card acquisitions and sales billings
• Managed strategic petrol partnerships with Shell and Esso, running 'above-the-line' and 'below-the-line' targeted marketing promotions to drive fuel spend across products on customer level
• Operationalized and executed a successful and smooth sunset of the Esso-Mobil Privilege Card, protecting 90% of Esso spend within the portfolio with minimal customer escalations

• Launched the new Citi PremierMiles Visa Card 'through-the-line' 42,000 miles welcome offer promotion, generating >35% increase in new acquisitions with three times increase in sales billings
• Managed the Citi Prestige Card portfolio for 5 months (Oct 2016 - Feb 2017), increasing new acquisitions by 60% and retail sales by 34% through the launch of new welcome gifts, staff referral program, cross-sell.
• Spearheaded the Citi Prestige Card benefit refresh for 2017, handling the end-to-end execution of customer communications, marketing collaterals, operations, platform trainings, and change management
• Strengthened the Citi ULTIMA Card portfolio through the launch of a refreshed communication for spend bonus campaign and cross-sell initiatives into the high net worth retail banking customer base

• Cross-franchise program consisting of rotations in various departments, ranging from front, middle, to back offices1st Rotation: Reconciliation & Chargeback, Operations & Technology
• Implemented chargeback process improvements, reducing small amount dispute resolution TAT from 8 to 4 weeks and escalation case resolution TAT from 2 to 1 week, resolving >27% of customer queries2nd Rotation: Talent.
• Conceptualized and launched campus engagement initiatives including Citi Banking 101 Program, Citi Open House, Citi Banking Challenge, Banking Awareness Talks, and Resume & Interview Skills Workshops3rd Rotation.
• Provided client relationship support for bankers by preparing relationship review decks, placemats, briefing memos, credit facility reports, letters of facilities, and bank guarantees

• Conducted brand audits and competitive analyses to identify potential branding strategies for various clients in the F&B, hotel, energy, and construction industries
• Developed proposal decks based on market research and data for the Associate Director of Consulting

• Spearheaded the Microsoft Academy Graduation Ceremony
• Collaborated with internal and external stakeholders to develop the Microsoft Services Asia Yearbook 2012 which received an Honorable Mention Award at the Magnum Opus Awards
• Authored and designed the Diversity & Inclusion Connection newsletters, company fact sheets, and eDMs

Bachelor Of Business Management, Marketing And Corporate Communications, 3.9/4.0 Gpa, Summa Cum Laude

Dean's List Honoree (2010-2014) SMU Scholarship Awardee (2012-2014)

Summer Exchange Program

Semester Exchange Program

International Baccalaureate, 42/45 Points

Activities and Societies: Swimming

Education record

Activities and Societies: Swimming