Senior Manager, Amazon Private Brands
CurrentBuilt and led the Strategy & Ops function within Private Brands responsible for identifying, launching and scaling strategic programs to drive growth with sustainable unit economics. Projects span across selection and pricing strategy, customer acquisition and retention across the Private Brands portfolio, expansion into adjacent customer segments (B2B), increasing customer basket size and subscriptions.- Delivered 700bps acceleration in topline and 300 bps improvement in Operating Margin for the business unit- Achieved double digit YoY growth in subscriptions for the brand - Launched a brand incentive program which grew to X million monthly active users with 3x higher basket size.