Head of Brand and Marketing Solutions for the highest read Kannada daily, Vijay Karnataka and Bengaluru's #3 read daily Bangalore Mirror. Communication campaigns, both B2C (reader-led) & B2B (client-led). The agencies and brand teams are reached out to establish that VK has the highest readership in the state and advertising in VK is the best way to reach Kannadigas. Creating sales tools for business development team to reach out to National brands.Ensuring a steady increase in Readership and Circulation numbers by creating various Consumer engagement programs and campaigns for distribution network (trade). Ensuring a busy Marketing Calendar for the brand through the year. Accomplishments:1. Created a series of IP's (engagement platforms) for VK brand which are pioneering ideas that have bridged the gap between advertisers and Kannadigas. These initiatives have generated significant revenue for the organisation and positive vibes for the VK brand globally. 2. Campaigns have received national and international acclaim for being great ideas in various forums.3. Planned and executed consumer engagement activities throughout 30 districts of Karnataka for National and international brands like Gillette, Pampers, Clinic Plus, STIHL, Agri-mart etc.

• Responsible to drive all measures to develop the marketing plans for the corporate brand & projects• Responsible for development of Integrated Communication Plan from the business/ brand perspective• Responsible to track, analyse and propose actions from different customer understanding initiatives on the brands• Responsible for Above-the Line (ATL) & Below –the-line (BTL) activities to promote projects• Coordinate with teams across functions, i.e. Sales, CRM, Engineering teams to inform about the marketing activities.

As an Account Director managing 4 accounts, my primary responsibility was to ensure campaigns were planned and produced on-time and as per the marketing needs of the clients. It included everything, from briefing designers and copywriters, to managing budgets and possibly a team of executives.One of the primary responsibility was the management of relationships with clients. Being blessed with a good temperament, I would engage and manage most of the clients well across my client servicing roles.Worked on accounts like TI Cycles, Sun Direct, GRT Hotels and Casa Grande

Perfect Concepts was a start-up experience. Key responsibility was business development via new clientele. Role:- Conceptualise activation ideas to match the growth path of client brands - Planning the execution strategy and also delivering operations briefs for the team.- Interacting and negotiating with various vendors.Created activations and consumer interface for clients like Nuance Group, Arvind Retail, Essilor, 3M Car Care, Del Monte, Emami biotech, Wipro, Panasonic etc.

As a Brand Director, handled regional campaigns for brands like Fosters, Royal Challenge in SAB Miller India; Crizal & Varilux brands for Essilor; a new deodorant brand being launched by Manipal Group and corporate communications for SIVA group.Developed print communication, TVCs, AVs, POPs and Trade material for all client brands.

Shining Consulting is a Strategy & Management consulting firm based out of Bangalore. At Shining, I led a team of research and project management consultants for two business verticals namely, Strategic Branding, Corporate Change Management,Role: Understanding the client business requirement, planning qualitative research in relevant markets, analyzing the research outcome and defining the strategic recommendation.Some of the key projects I handled are: Marico's Saffola and Parachute (Brand Extension), Wipro (Corporate Strategy), Pepsico's Kurkure (Brand Extension), Madura Garments – Allen Solly (Retail Design), Reliance Retail (Private label strategy and packaging), Zee (brand identity for Kidzee), United Breweries (Research and packaging design for UB Export)

Accountable for pre-sales activities in Retail Division.Customer and prospect profiling - Preliminary research to find prospects in the market and evaluating the prospects according to the tools, custom made to our business services - Gap Analysis, competitor analysis and industry analysis to find the scope of intervention in the client business

A combined role of Business Development and Client Servicing. Clientele across FMCG, BFSI, Tech products & Liquor to conceptualize and ensure activation was successful.Execution of events and promotional activities for various clients.