As an independent marketing consultant, I worked with startups and growing companies across diverse industries, including healthcare, pharmaceuticals, automobiles, skincare, disability support, and online coaching. My focus was on delivering tailored marketing strategies and management support to help businesses grow.- Digital Marketing: Designed campaigns that improved ROI by up to 30%.- Brand Strategy: Enhanced customer engagement by 25% through effective communication and… Show more As an independent marketing consultant, I worked with startups and growing companies across diverse industries, including healthcare, pharmaceuticals, automobiles, skincare, disability support, and online coaching. My focus was on delivering tailored marketing strategies and management support to help businesses grow.- Digital Marketing: Designed campaigns that improved ROI by up to 30%.- Brand Strategy: Enhanced customer engagement by 25% through effective communication and advertising strategies.- Client Collaboration: Worked with influencers and startups to boost brand visibility by 40%.Web Development: Built websites that increased online brand awareness and customer acquisition by 30%.- Event Management: Planned and executed successful events and product launches. Show less

- Planning and executing shoots for photo essays for personal projects.- Worked with brands and influencers for planning and organizing shoots and providing creative direction.

- Go-to-Market Strategy: Led the development of the company's go-to-market strategy for the BESS energy sector, targeting utility-scale and C&I segments.- Cross-Functional Collaboration: Worked closely with engineers, designers, management, and sales teams to create campaigns that aligned with product goals, improving lead generation and product awareness.- Event Management: Managed PR, conferences, and events, overseeing booth design, branded merchandise, and pre-event client outreach.… Show more - Go-to-Market Strategy: Led the development of the company's go-to-market strategy for the BESS energy sector, targeting utility-scale and C&I segments.- Cross-Functional Collaboration: Worked closely with engineers, designers, management, and sales teams to create campaigns that aligned with product goals, improving lead generation and product awareness.- Event Management: Managed PR, conferences, and events, overseeing booth design, branded merchandise, and pre-event client outreach. Coordinated marketing activities, including scheduling meetings with potential clients during events.- Website & Digital Asset Management: Directed the redesign of the company’s website, creating low-fidelity wireframes, improving information architecture, and optimizing the homepage for better conversion.- Marketing & Advertising: Developed multi-channel marketing strategies, including budget planning, managing freelancers, and overseeing ad copy and performance analysis. Ensured alignment with KPIs for improved campaign effectiveness.- Content Creation: Wrote copy for blogs, social media, landing pages, and the company website. Directed the creation of graphics and managed content flow.- Team Leadership: Managed the marketing team's task board on Monday.com, and led the hiring of freelancers for various marketing projects. Show less

- Oversaw and implemented marketing tech automation efforts.- Provided insights for new technological tools and processes, and managed training and business implementation.- Managed front and back-end processes and oversaw quality assurance efforts using applications like Keap, Convertri, zapier, plusthis and more.- Improved and optimised funnel design for webinars and online events, database management and affiliate marketing.

- Identified correct markets for improving ads performances and lead generation.- Developed a comprehensive paid acquisition strategy across Google, Facebook, and LinkedIn for getting new leads and improved ROI by 58%.- Implemented strategies for newsletters, resulting in increase in leads retention by 300%.- Developed a social media strategy targeted at business owners interested in 'Express Shipping and Forwarding Solution' services.

• Handling lead generation through google PPC and FB/IG ads. Strategizing, setting up and managing ads.• Developing and managing strong customer/business partner relationships through onlineand offline strategies.• Incorporating market data and monitoring industry trends to position the business as aleading Real Estate Management Firm.

• Delivered 50.5% increase in online sales through paid and unpaid advertising on Facebook, Instagram and google.• Created a newsletter program and provided creative direction for newsletters, web design, and promotional campaigns on website and social media platforms.

• Built website and social networks to create online brand awareness.• Ideated and managed marketing campaigns (print, online, email) and track ROI.• Organize local events to increase brand awareness within the community.• E-commerce analysis for selling products through portals like Amazon and Flipkart.

• Managed e-mail, social media, and Web marketing campaigns by producing, analyzing, and refining campaigns across all digital media.• Strategising campaigns for events and e-commerce.• Work hand in hand with PR team, creative team, and editorial staff for events and social media campaigns.• Expanding a network of Influencers to 400+ for barter/paid collaborations.

Worked in a fast paced environment of a start-up to develop and manage digital, e-commerce, retail, branding and marketing communications initiatives in addition to event planning/managing, internal communications and employee training programs. Reported directly to CEO.- Delivered 60.34% increase in sales during the period of Jan’17-Oct’17 (compared to March’16-Dec’16) through paid and unpaid advertising on Facebook, Instagram and google.- Oversaw setting up of google AdWords, google… Show more Worked in a fast paced environment of a start-up to develop and manage digital, e-commerce, retail, branding and marketing communications initiatives in addition to event planning/managing, internal communications and employee training programs. Reported directly to CEO.- Delivered 60.34% increase in sales during the period of Jan’17-Oct’17 (compared to March’16-Dec’16) through paid and unpaid advertising on Facebook, Instagram and google.- Oversaw setting up of google AdWords, google analytics and scheduled email marketing program.- Initiated new strategies for Instagram for increasing follower engagement and brand visibility which grew Instagram community by 176% (from 6500 to 18000 followers) - Launched social media influencer marketing campaign, creating a network of 100+ influencers.- Devised and executed content strategy for social media, newsletter and blog.- Planned and managed events and looked after brand’s presence in events.- Optimized SEO/SEM efforts on website. Show less

-Designing and facilitating Grapevine's campaigns across city.-Led publicity campaign in UIET, Panjab university for "Loudshout app" which engrossed 400+ active users in less than a month. -Led Social Media campaign in Chandigarh for "Title short film" by YashRaj Films.-Facilitated "MTV wacky Wednesday competition", Linkedin Get a job, MTV bollyland.

Worked on "Preference Analysis of Zebrafish Behavior using different colors and chemicals" which can aid in studying neurodegenerative diseases in humans.