➢ Performing site specific keyword research, competitive analysis and detailed technical of the company's website/s to ensure the health of the website in the online space.➢ Managing the day-to-day search marketing activities across multiple search engines including the campaign planning, budget management, and optimization of paid search campaigns➢ Providing recommendations and execute/manage strategies for content development in coordination with SEO goals➢ Developing and implementing link building campaigns, perform back link analysis, opportunity identification, solicitation and optimization➢ Implementation and administration of search engine programs (XML sitemaps, shopping feeds, webmaster tools)➢ Monitoring and evaluating web analytics dashboards and reports in order to develop and recommend SEO strategies.➢ Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness.➢ Performing activities relating to Search Engine Optimization on a continuous basis. Check analytics and analyze the reports➢ Doing Off-page SEO such as Social bookmarking’s, Local listing, Forum posting, Blog comment, Directory submission, Article submission, Web 2.0 etc. ➢ Promote the content through different Social Media channels➢ ORM (Online Reputation Management)Specialties: SEO, SEM, SMM, Google AdWords, PPC, Digital Marketing, Google Analytics, Conversion Tracking, Online Reputation Management, WordPress.