With over 18 years of experience in journalism and growth strategy, I have successfully driven content excellence, user growth, and audience engagement across digital, TV, and print platforms. I’ve held key leadership roles at BBC, Microsoft News, Eenadu, and now, Asianet News, shaping impactful strategies that deliver measurable results.Key AchievementsAsianet News Telugu: Spearheaded 600% user growth within one year, leveraging innovative content strategies and data-driven decision-making.Big TV Digital Media: Orchestrated a 300% increase in viewership in just a few months by streamlining YouTube channels, Facebook pages, and other social media platforms.Asianet Tamil: Played a pivotal role in doubling the user base through strategic interventions.BBC & Microsoft News: Led editorial and content strategies, ensuring world-class quality and audience engagement standards.ACT Digital TV: Successfully managed large editorial teams and implemented strategies that strengthened content and operational efficiency.Leadership & innovationI thrive on building high-performing teams and have managed editorial teams of over 200 professionals, fostering a culture of creativity, agility, and results-oriented excellence. Regular team upskilling programs have been a cornerstone of my leadership, driving transformational impacts across platforms like Asianet News, Big TV, and ACT Digital TV.In addition to operational expertise, I have embraced AI innovations in media, constantly updating my skills to stay aligned with the latest industry trends and technological advancements.Current FocusAt Asianet News, I am committed to elevating our platforms through impactful storytelling and strategic growth initiatives. My mission is to deliver compelling content, engage diverse audiences, and foster sustainable growth in an ever-evolving media landscape.Passionate about media innovation and audience-first strategies, I am dedicated to creating stories that resonate and strategies that drive results.