Project Manager: International Expansion
Current• Executed four end-to-end branding campaigns on Meta, Google, Red, and WeChat, integrating PPCand SEO strategies via an marketing agency partnership, driving a 600% increase in subscriptions;Engaged 50K+ users through affiliate partnerships with 200+ global influencers, generating $300K inrevenue within 3 months post-launch• Managed a $500K marketing budget for full-funnel strategies, leveraging Google Analytics andTableau to analyze and report KPIs across channels; Conducted weekly performance reviews,optimizing budget allocations to reduce CAC by 24% and boost ROAS by 45%• Used cohort analysis to segment customers and leveraged Google Predictive to personalize offers andrecommendations based on browsing patterns, enagement change, and purchase history, reducingchurn by 35% and optimizing the LTV-to-CAC ratio from 1.8:1 to 2.7:1• Led a design team of three to create 16 product landing pages and conducted iterative A/B testing onheadlines, creatives, and content using Google Optimize, improving CTR by 29% and increasing CVRby 22%
