A man's own self is his friend. A man's own self is his foe. – Bhagavad GitaThe journey of a person depends on various parameters and goes through many conscience challenges. Venu Sharma, the founder; believes that change is necessary but there should be a synergy between conscience and the work.“In the game of cricket the bowling style changes with the changing time; Right Arm Fast, Right Arm Medium fast, Left Arm Fast, Left Arm Medium fast, Right Arm off-break/Doosra/Teesra, Right Arm Leg-break/Googly/Flipper, Left Arm Orthodox, Left Arm Chinaman, Medium fast bowling, off-cutters, leg-cutters, seam up, etc. Life also needs change with the changing times.” says Venu.His life also has various phases and myantharathma.org is a thought converted to mind-mapping management with the help various tools.New innovation is the need and will continue coming.” says Venu.“The great epics have different characters, but in this complex world one character can adapt another very easily at the same time as per the situation.” We had Rama, Shakuni, Kunthi, Darmaraya….Vali-Sugreeva, the great Hanumatha….says Venu. Today we have ONE person who is of all characteristics in different %...so need to work in complex with the complex.These are all realizations over the years and there is a need in the society for creating a social corporate approach for the betterment of the humanity.