Vera Krause Email and Phone Number

- Scaled the company from a high potential startup to a market leader providing an industry-leading platform for home emergencies.- Strategically set up the company’s people, process and technology framework to enable the launch of additional verticals, leading to more than doubling revenue at stable cost.- Multiplied the total addressable market by expanding to B2B audiences beyond the initial B2C focus.- Increased revenue per transaction by 30%, CVR by 50% and customer lifetime value 8-fold by implementing a strategic framework and operational excellence.

- Drove sales, business development and operational initiatives, doubling revenue YoY in consecutive years while increasing customer lifetime value.- Lead the expansion strategy that considerably enhanced the group’s overall footprint and supply.- Optimized & automated sales and business development processes, improving profitability and cash flow.

- Carefully tracked market strategy performance and continued to optimize marketing spend, leading to a 20% reduction in monthly marketing costs.- Worked hand-in-hand with sales and operations teams to drive geographical alignment across all key functions of the organization, improving company-wide processes and communication.- Introduced analytical tools to provide greater insights into success drivers for each market.

- Introduced data-based selling tools and a new prospect scoring model that generated additional $10MM in sales.- Improved consumer traffic and leads 10% by recommending a digital enhancement of website content.- Drove in-depth analysis and research into industry trends, gathering and reporting competitive intelligence to the C-suite, as well as recommending business opportunities to the Board of Directors.

- Hired as a consultant to analyze statistical data and prepare reports.- Monitored work quality, and developed recommendations for process improvement.

- Promoted to lead the integration of a new product line into existing manufacturing, shipping, and sales work streams.- Implemented the new process flow into SAP.

- Provided purchasing decision support for customers in the areas of ROI, cash flow, total cost of ownership, and other financial and investment activities.- Developed sales support tools and equipment recommendations to drive competitiveness, and carried out benchmarking vs. industry KPIs.

- Planned and managed a variety of projects, including process optimization and financial reporting, while serving as a liaison between German headquarters and US sales and service.- Provided reports to the executive team.

- Supported and coordinated the launch of a new product and led the integration of the product into the shipping and SAP systems.- Held responsibility for domestic and international orders, logistics, and billing.

- Managed agency and vendor relationships, preparing contracts, leading bidding processes, and negotiating pricing.- Worked closely with Marketing.

- Guided product development based on market trends and research.- Managed product lines from inception to final delivery, and worked closely with international sales agencies and key accounts.