Vera Smith Email & Phone Number

Little Rock, Ar, Us

Little Rock, Arkansas, United States

Create visually captivating content that represents the brand identity and effectively communicates the message across print and digital mediums. Create graphics for internal pieces, advertisements, web pages, presentations, signage, internal communications, social graphics and various marketing materials that drive engagement. Collaborate with cross-functional teams and multiple Bank departments to create assets that support ongoing marketing initiatives. Assures compliance with all Bank policies and procedures, as well as all applicable state and federal banking regulations. Oversee the development and maintenance of brand guideline documents, assets, and materials to support stakeholders in using and applying the visual identity. Serve as subject matter expert to provide advanced knowledge of marketing design principles, development standards, techniques and methodologies and apply them, ensuring a great user experience and alignment with the organization’s overall objectives. Apply in-depth professional-level knowledge to make an impact on business and people through strategic and creative excellence.

Support AC’s strategic plan to grow market share and increase brand loyalty. Responsible for creative design, production and execution of advertising/marketing and branding elements, implementation of strategic marketing communications plans, and coordination of special projects. Collaborate with and support other Strategic Marketing team members and other key stakeholders with creative production counsel and execution of creative and branding in all platforms (print, digital/web, video, social media, and emerging technologies).Produce digital and printed marketing collateral, and advertising materials. Support sanctioned clinical service line marketing efforts of the hospital. Produce graphic design and layout of creative advertising materials for use in print media, outdoor, direct mail, web, sponsored events, trade shows, and social media. Provide consultation services to other departments in support of public relations, marketing, design and promotional needs/activities. Collaborate with contracted photographers in coordination of original, on location and studio photography supporting AC service line marketing. Serve as "Keeper of the Brand," ensuring consistent graphic and brand standards across all AC entities.

Responsible for designing and driving the company's brand and overseeing company-wide campaigns. Create eye-catching layouts for effective branding across various platforms including the website, billboards, truck wraps, magazine ads, social platforms, etc. Work independently on a variety of projects simultaneously. Create templates, drafts and design specs for all company needs. Oversee all design projects, from conception to completion while maintaining brand consistency throughout projects.

Create and manage programs that drive engagement, productivity and professional growth. Design creative associate training and communications. Work closely with all teams to create content from training materials, E-mails, Onboarding welcome kit, Intern shirts and multiple company materials. Facilitate and design internal communications to engage associates including branding the building internally. Ensure branding is consistent across multiple platforms of design. Build, grow and maintain a culture of team work, fun and diversity. Manage and expand associate programs, implement and manage recognition and rewards programs to improve associate loyalty and engagement while driving business results.

Create graphics for marketing, sales presentations, trade shows, promotional campaigns, Email marketing, and on-boarding.

Provide e-commerce support while successfully building the consumer product brand. Developed online content for web and E-mail campaigns. Upload all website content: product descriptions, URLs, and images to the website using Shopify. This involved keeping all content current, ie. website hero / product images. Create all web/e-mail graphics and manage all social media platforms and linkage to websites. Measure social response/statistics and apply learnings to increase audience engagement and brand awareness. Product photography including lifestyle and color correction/editing for web/E-mail use. Create wholesale product catalogs. Partner with the team to develop fresh marketing concepts together.

Create graphics and animation using GoAnimate to be used for e-learning training courses in an autonomous environment. Develop and create training materials, courses and templates. Develop IMI using ALM. Deliver a consistent training experience across platforms using Captivate, Storyline and GoAnimate.

Develop creative ideas and concepts for print, digital and social media venues. Manage course graphics along with web design and create animated videos using GoAnimate for training materials.

Little Rock, Arkansas Area

Oversee creative development of all printed and broadcast elements within the annual advertising plan. Organize, prioritize, and facilitate execution of all projects (internally and agency-produced). Serve as creative director lending guidance to artists as well as channel distribution points. Manage details for implementation with external partners (including DISH, agencies and photography outlets) and internally (including legal and product marketing). Ensure all third party content and materials are available to designers. Ensure approvals and progress is made to deliverables to meet launch.Lead message strategy and visual implementation of the brand across all media types. Obtain buy-in from all designers and channel teams. Ensure standards are met, and that each team understands the impact and role of the brand across their space.Ownership of creative to support the full residential marketing plan (includes television, print, retail, digital, and channel collateral).Manage internal creative department, external creative agency and third party relationships with HuluPlus, Netflix, DISH, and Roku.

Little Rock, Arkansas Area

Project manager- worked with internal and external creative departments to manage each project’s objectives and support the entire lifecycle of each creative engagement. Campaign coordination between stakeholders, creative agency, copywriters, photographers, printers, web developers, and videographers. Responsible for creative execution and fulfillment of all residential direct marketing campaignsPresent creative work to internal clients, refine work product based on dynamic input from various cross-functional teams, and gain approvals from internal clients and managementOrganize, prioritize, facilitate, and keep projects on a timelineLead the day-to-day operation of direct mail marketing efforts including new customer acquisition as well as customer retention.

Develop design concept for marketing and advertising campaignsProvide art direction and suggest creative pieces; Conduct design, creative and mechanical work for print, direct mail, online ads, e-mails, and promotional flyers.Responsible for creating design solutions that have a high visual impact.

Visual Merchandising- Color correct all images for in-store signage. Photo manipulation, editing and image optimization. Worked with camera RAW files. Image retouching; removing blemishes on products/models.Focus on designing displays, stands and panels for exhibitions, conferences and other events.Work with photographers and models to ensure photographs were fit for large-scale prints and dynamic in design. Attend photo shoots to be fully involved in project from start to finish.Worked with production crew to ensure images were large enough for large-scale prints.

Create the overall layout and production design of newspaper and other advertisements, maintaining consistent brand recognition.Maintained and updated external website using Dreamweaver.Managed time productively, wrote effectively and grammatically correct and proofread with accuracy.Worked closely with sales team to ensure accuracy of design based on clients’ expectations.Design deadline news pages, Advance and/or specialty feature pages(s) and/or sections to include jumps & open inside pages. Control design details such as alignment, spacing, fonts, etc.

Bachelor Of Fine Arts (B.F.A.), Graphic Design

Recognized for outstanding performance in logo design, leading to the sale & use of said logo by The University of Arkansas at Little.

Associate Of Arts (A.A.), Digital Arts