1. Responsible for leading the team to expand B-side business and implement projects, create industry-level products and business scenarios, and focus on projects with more than 1 million and core customers;2. Based on the characteristics of the industry, delve deeply into the transportation, energy, medical, and education industries, and strive to expand market segments;3. Focus on large-scale centralized procurement and sub-projects, establish industry scenarios and market brand promotion in the new ecosystem, and pilot leading customers in industries such as commercial aviation, shipbuilding, Sinopec, and nuclear energy.4. Comprehensively build department capabilities, including pre-sales (design, products, solutions), business, and project site management, to form an iron triangle combat model in which direct-operated projects face customers directly;5. Focus on developing independent and controllable channel relationships with industrial ecological partners;6. Use professional design institutes as the starting point, focus on cultivating breakthroughs, and build benchmark quality projects;

1. During the startup of the company, is responsible for the marketing strategy, writing branding strategy and communication language, making brand positioning/mission/vision/slogan/value, and gradually improve brand architecture, interpretation platform audience;2. Developed visual design, set up product/service/solution marketing standards in the CIS brand system;3. Enhanced brand recognition of company, led the team to complete the establishment of official website, WeChat official account and we-media account in the industry, regularly produced quarterly magazine, product manual, B2G promotional video, KOL interview, etc.;4. Responsible for the management of government relations, having communication mechanisms with UNIDO/MIIT-CHINA/Shanghai Science and Technology Committee/Shanghai Municipal Commission of Economy and Informatization/industry associations directly under the government, regular visits, work reports, official letter writing, project application, etc. 5. Planned and developed automotive electronic functional safety engineer community www.51fusa.com, wrote PRD/MRD/ community operation plan and standard, and cooperated with industry head enterprises sharing live broadcast once a week, with 50 experts and 10,000 engineer expert users regiestered in half a year, gradully promoting offline business transformation;6. Establish media database in industrial field and maintain strategic cooperative media relations including CCTV, SMG, People's Daily Online, Xinhua News Agency, etc.;7. Planned exhibitions or symposiums for the government and core enterprises every month, including science and technology trade fairs, annual meeting of Internet of Vehicles, etc.,established B2B and B2G cooperation relations, and promoted business listing.

1. Analyzed user portraits, by means of market research and user insight analysis;2. Developed brand communication strategies and plans according to the effective audiences' characteristics and manner of JI hotel;3. Taken charge of brand VI (including overseas), formulate the key words of brand culture positioning and media communication;4. Prepared the hotel brand monthly promotion plan, organized and promoted the project implementation and was responsible for the actual conversion rate;5. According to the regional characteristics, analyzed the market demand and led the market team to carry out regional publicity planning and brand building for nearly 500 stores in China;6. Established the content communication system, build the company's brand activities, used current hot events or topics, and combined the resources of public relations companies, cooperative media, writers, etc., to plan and output high-quality communication content;7. Managed the company's own media channels, including the contents of public accounts and other "we media" platforms;8. Responsible for the communication monitoring and strategy analysis of market activities of competitive products, and crisis public relations.

Created new retail experience and expand digital stores for Uniqlo, from the establishment of the work processes standardization---setting up daily operation department---100 stores daily management and remote control. Improve AD impressions and interactive experience, improve stores consumer entering rate up to 10%, fans conversion rate up to 5%, sales conversion rate up to 15%. By the end of April of 2017, LED have set in 22 cities-100 stores online. Optimize five senses experience, no more than 1% failure rate and network stability.Expand to other industry customers, involved in commercial real estate, property, cars, signing on clients include BMW MINI, GuoJin property, yuan heng auspicious fund and financial institutions, etc. In project implementation, take charge of sales, public relations, project planning, creative design guidance, engineering structures guidance, project execution and customer maintenance.

Connected with Chinese galleries, private museums and luxury brands, selling ads and finding cooperative opportunities;Reviewed new Chinese artist bids and helped decide whether or not the artist would be a good fit for the Western market;Did market research and client trace in the Chinese market;Designed CRM business plans to build long-term relationships with Chinese high-value consumers; Analysed competitors’ interactive activity to make recommendations to management;Responsible for curating art projects and exhibitions like “Miami Art Week,” “Start From China,” ”Translating The Intangible” in the U.S. Created a media plan including both traditional and digital media;Built relationship with Key media and evaluating media effectiveness;Strictly control media investment according to marketing budget.

Assisting professors to prepare lessons, testing models and templates with laser cutter and 3D printer. Connecting with local galleries for showing students’ art works. Teaching brush painting and global art market. Assisting business department to recruit students from China.

1. Developed and maintained KA customer relations, excavated and followed up the project settled in Zhangjiang Park, and prepared projects' plans;2. Built a bridge of communication between government and enterprises. Interpreted the latest government and investment policies for enterprises;3. Attracted more than 30 enterprises settle into the park, covering upstream and downstream industries such as digital publishing, online games, Internet education, cultural equipment, animation and film;4. Responsible for exploring new markets and for international business development for the Zhangjiang Hi-Tech Development Zone;Taking initiative to discover potential customers from consulates, small and medium business chambers and the chain company of the High-tech Park;Excellent staff award in 2011 (of 1000 employees)