Vera Trakhimovich Email & Phone Number

Develop a strategy for promoting publishing projects in 6 areas:- book assortment- courses- Events- corporate direction b2b- distribution promotion- brand promotion MIF2. Operational management of the team (3 PR sub-team for working with the media, 3 freelancers on a project basis).3. Optimization of processes and reporting.

Producer and author of the "PRPraktika" and "PRtalk" courses:- creation of the concept and program of the courses, building the framework for the learning process.- supervising the recording of lessons, installation, technical support.2. PR&SMM, marketer: develop and implement sales plan, create a strategy to promote the course through multiple channels.Result: launch of 7 course streams from 40 to 80 people.

As a Senior PR manager I had have achieved the following goals.1. Created a base of loyal journalists:Result: the base increased from 10 to 264 target contacts; the dynamics for 9 months is 2540%2. Generated regular effective publications in the media and stimulated the impact of publications on sales.Result: an increase of publications in the media from 17 per month (October 2014) to 181 (May 2016). Average monthly number of publications was 144 publications (including federal publications in Forbes, RBC, HBR and etc.). PR-activity helped MIF books to rise in the TOPs of books ratings and, as a result, to increase shipments (for a month, depending on the book - by 40% or more).3. Developed and administrated the "media channel".Marked segments of the base, performed distribution of media according to the matrix of the Boston Consulting Group, selected portraits of journalists, ensured distribution of the database segments by departments. Tracked and reported performance.4. Created newsbreaks in the media:- an experiment in kindergarten using the new method of Kumon notebooks (published by MIF). More than 20 publications in the media, the growth of requests in the Google Trends).- preparing children for school according to the Kumon method (23 publications, including in Forbes and Vokrug Sveta magazine).5. Was responsible for creation of viral publications, e.g. articles on Admi (30 questions to yourself on New Year's Eve - more than 300,000 views).6. Was responsible for strategic planning of the "media channel" development. Designated reference points of development and promising directions.7. Established information partnerships and special projects.

Bachelor Of Arts - Ba, Linguistics

Master'S Degree, Journalism

Master'S Degree, Mass Communication/Media Studies

Master Of Business Administration - Mba, Marketing